Dossier de presse no. 2351-03

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Dossier de presse - Communiqué de presse - Milky's Cloud Room Opening - Milky's

Dossier de presse | no. 2351-03

Communiqué seulement en anglais

Milky's Cloud Room Opening

Toronto, Canada

Milky's

2nd location of award winning design-focused coffee shop features dynamically changing interior inside a container

Toronto, Canada, 12-10-2021 - 

Milky’s officially opened their second location, Cloud Room, on October 10th, 2021 in a shipping container at Stackt Market. Embracing slow coffee, the new location features dynamically changing lights and a brew bar for making hand made coffee and tea.


The Space
Cloud Room earns its name from moving light that collects shadows in the three dimensional travertine pattern covering the walls and ceiling, The effect mimics the shadows of moving clouds across the wall. Light moves at a very slow pace; imperceptible when stared at, but noticeable over the time it takes to order and make a coffee.

Milky’s Cloud Room was designed and built by newly founded Full Fat Studio. Developed from the architectural language and graphic patterning created for Milky's by Batay-Csorba Architects, Cloud Room achieves a familiar, yet new feeling. Changes in material, colour, pattern, and details create two distinct spaces.


The entire interior was custom designed and fabricated to outfit the interior of a container. The travertine walls and ceiling were machine sculpted by Marbela. Anony designed intelligent light fixtures to control the ambiance and create the cloud effect. Other fixtures, such as fibre-optic counter lights, were customized to suit the space. A miniature sized herringbone wood from Relative Space covers the floor.


“We wanted the second location to be distinctly Milky’s, while having its own personality. Slow coffee was an appealing concept, so we started thinking about how to create a space for slowness,” said Fraser Greenberg, founder of Milky’s and partner at Full Fat Design. “Stone was our material choice, because of its age and solemness. Clouds were our concept because of their speed and unpredictability.”


The Concept
“At Milky’s D*ndas, our initial thought was how we could use someone’s morning coffee routine as an opportunity to put them in a good mood. At Cloud Room, we started with how it's an opportunity to slow down and appreciate the moment,” said Greenberg.

The idea that everything surrounding the offering is as important as the product - from presentation to hospitality -  has helped shape the concept of Milky’s Cloud Room. Thoughtful design is everywhere in the space, from the narrow colour palette to the unique cups used for each drink, all to create a space that slows down time.


Product Offering

Cloud Room features a brew bar to expand Milky’s product offering. Pour-over and siphon brewing add more ways to create specialty coffee and tea.


Milky’s is introducing Spirit Tea to Canada, a Chicago-based tea company focused on sourcing high quality teas direct from origin.


The brew bar will feature Milky’s second signature blend: Milky’s Filter, roasted by DAK Roasters in The Netherlands. It will be served alongside beans from a rotating roster of roasters.

These new tools provide new possibilities for the specialty drinks that are released every season. Guided by seasonal flavours, feelings, and originality, the drink recipes are all made in-house. Each Milky’s location will also have an exclusive drink that suits the space and area.

Milky’s will also release their own food menu at Cloud Room, featuring seasonal foods to enjoy alongside coffee. Menu to launch in November.

Retail shelves will be stocked with new items designed for Milky’s by local designers and makers: Foris Workshop, Anony, and Anson Ng at launch. New items from original suppliers, TOiNZ, Arita 2016, Taiwan Glass, and Mighty Jaxx will also be available.


Technical sheet

Architects / designers: Full Fat DesignProject Manager: Full Fat Design

Milky’s Cloud Room Data Sheet

Project Name: Milky’s Cloud Room

Location: Stackt Market - 28 Bathurst Street, Toronto, ON M5V3W3, Canada

Client: Milky’s


About Milky’s
Milky’s is a purveyor of coffee and happiness. The venture from Fraser Greenberg, who also co-owns eco-friendly, design-focused hardwood flooring company Relative Space, is centred around excellent coffee and tea, thoughtfully prepared and served. The uniquely designed stores create distinct interior experiences, with moving light and interpretations of their elongated diamond pattern. Now open at 28 Bathurst Street in Stackt Market. Milky’s aims to be a true Toronto-style coffee shop.

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Pour plus d’informations

  1. milkys.ca

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Dossier de presse | 2351-03 - Communiqué de presse | Milky's Cloud Room Opening - Milky's - Design d’intérieur commercial - Inside the front doors<br> - Crédit photo : Riley Snelling<br style="">
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Dossier de presse | 2351-03 - Communiqué de presse | Milky's Cloud Room Opening - Milky's - Design d’intérieur commercial - Retail shelves: travertine extrusions as shelf support<br style=""> - Crédit photo : Riley Snelling<br>
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Brew bar and turntable with natural light
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Dossier de presse | 2351-03 - Communiqué de presse | Milky's Cloud Room Opening - Milky's - Design d’intérieur commercial - View from the back<br> - Crédit photo : Riley Snelling<br>
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Dossier de presse | 2351-03 - Communiqué de presse | Milky's Cloud Room Opening - Milky's - Design d’intérieur commercial - Front of the shop<br> - Crédit photo : Riley Snelling<br>
Front of the shop
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