Amid growing traveller demand for value-for-money, freedom of choice, and eco-conscious living, Hi Inn Self-Service emerges as more than a continuation of the traditional economy hotel model. It is a design-driven systemic reconstruction—redefining the stay experience from spatial logic to operational models, from visual language to material strategies, all built around a lightweight, yet efficient hospitality solution.

Brand re-evolution

Evolving from the principles of Light, Combination, Simple to Fully Self-Service, Eco-Friendly, and Reliably Affordable, the brand responds more precisely to the real needs of a new generation of travellers. For price-sensitive travellers, it ensures affordability and provides a safe and reliable accommodation experience.

Design language of self-service

Self-service is not just a service model—it is the spatial logic itself. By orchestrating colour, material, and lighting, the firm creates a restrained yet welcoming atmosphere, enabling guests to enjoy a comfortable experience without staff intervention.

＊The functional public zone aligns with the compact lobby layout, with a fully self-service area efficiently meeting guest needs.

Modular and unit-based design

Spaces are deconstructed into flexible “units”, such as wash walls, wardrobe walls, self-service dining areas, and laundry zones. Deployment is faster through modular construction and functional unit systems, and operations are more efficient.

＊Unitized Spatial System: Modular, Precise, Adaptable

＊Unitised Guestroom Modules: Guestrooms are built from prefabricated units—wash wall, wardrobe wall, media wall—integrating lighting and systems for quick installation. 

Sustainable practices

Over 80% of construction materials, including steel panels, angle frames, and standardised hardware, are recyclable. This ensures construction efficiency and enables future dismantling and reuse, turning sustainability into an actionable long-term strategy.

Hi Inn Self-Service

Positioned around “full self-service, eco-friendly, reliable, and affordable,” Vermilion Zhou Design Group approached the project from the overall logic of space and operational systems, reconstructing the guest journey for a new generation of economy hotels, and delivering a fresh answer that balances efficiency with reassurance to the industry.