EN | FR
  1. Art
  2. Commercial Architecture
  3. Commercial Interior Design
  4. Competition
  5. Edition
  6. Event + Exhibition
  7. Fashion Design
  8. Graphic Design
  9. Industrial Architecture
  10. Industrial Design
  11. Institutional Architecture
  12. Landscape Architecture
  13. Lifestyle
  14. Lighting Design
  15. Multimedia Design
  16. Product
  17. Real Estate
  18. Residential Architecture
  19. Residential Interior Design
  20. Urban Design
  21. X
⇤ Newswire
v2com, the international newswire specializing in the distribution of design, architecture and lifestyle press kits to the media
Journalists! Take advantage of free access to press kits to easily download high resolution images.


Professionals! Join an influential network, get international media coverage and improve your reputation.


We are sociable!


Subscribe
to our newsletter.



Press Kit
| no: 1586-04
Press kits are only available
for download by media.
Terms
For immediate release

All photos must be published with proper credit.
Please reference v2com as the source
whenever possible. We always appreciate
receiving PDF copies of your articles.

Press materials


Download the full package of low-resolution images:
LR Images ~ 2.3 MB


Download the full package of high-resolution images:
HR images ~ 43.3 MB


The high-resolution images are also available individually under each image.

The press release is available below (copy and paste).


Flag black
Press kit - Press release - Zazz Boutique: An Iridescent Salon - Hatem+D

Zazz Boutique: An Iridescent Salon

Ville de Québec, Canada

Hatem+D

Ville de Québec, Canada, 2016-12-02 - The multidisciplinary and creative firm Hatem+D signs the entire concept of the first Boutique Zazz located in Quebec City.

Involved in the strategic positioning of this new banner, the team Hatem+D created a new concept, fully designed the branding and the web content in a complete and all inclusive design for the boutique. 


"Zazz was a project in which we could dare to have fun, both in the concept and its substance. It's uncommon to work on a project with a strong identity like this one. All designs and architectural decisions yield to an inspiring and feminine environment. For Zazz, we wanted an euphoric, girly and sparkling atmosphere" says architect Chloé Barabé.

The firm wanted to create a customer experience in which paths lead them through stations displaying different product arrays. The general concept is built around the linearity of hair. This vectorial concept is reinforced by custom-made chain curtains that divide different sections of products, thereby creating a distinctive feature. Those curtains are also used on the mezzanine to give privacy in an area reserved for hair and wig stylists. Every element is custom built, from furniture to Zazz's lighting and other unique signage for the boutique.

Every detail is analyzed: the white, the iridescence, the transparency, the linearity. Shapes, colours and textures are used to put emphasis on products and focal design points like the front desk and the stairwell.

The ceiling height was used to purify the space. Suspended and backlighted furnitures, displays that reach the ceiling, a creative ceiling finish, and many mirrors have been used in order to create a volume effect.

Because of ingenious lighting, an impression of effervescence is perceptible throughout the store. From the outside, the shinning and glamorous design of the mirror arch and the full-height window boutique invites the customer in. 

Feminine, strong, colourful, glamorous, creative and sparkling, the boutique keeps to its promises and distinguishes itself. Zazz speaks in synergie in every aspect. Inspiring and effervescent, the boutique Zazz incarnates the concept of architectural branding: a unique and recognizable space where the coherence of architectural aspects crystallizes the value of the brand.


About Hatem+D 

Hatem+D owes its renown to its creative force. Strategic thinking and creativity come together in a global communication approach. Hatem+D makes brands come alive. Their approach favours the integration of every media a brand will need to express itself. They offer “turnkey” solutions that include a complete coverage of the brand. Hatem+D call this approach “integrated creativity”.


The firm strongly believes that architecture is a part of corporate identity. Their unique creative approach consists of promoting the power of multidisciplinary conception by uniting architects and communication experts to create a brand supporting dynamic.

In doing so, architecture  - as we know it - gets completely reinvented.

- 30 -


Media contact
Press kit | 1586-04 - Press release | Zazz Boutique: An Iridescent Salon - Hatem+D - Commercial Architecture - Photo credit: Maxyme Gagné
Photo credit: Maxyme Gagné
Download
High-resolution image
12.0 x 8.0
300dpi

~ 3.5 MB
Press kit | 1586-04 - Press release | Zazz Boutique: An Iridescent Salon - Hatem+D - Commercial Architecture - Photo credit: Maxyme Gagné
Photo credit: Maxyme Gagné
Download
High-resolution image
12.0 x 8.0
300dpi

~ 5.3 MB
Press kit | 1586-04 - Press release | Zazz Boutique: An Iridescent Salon - Hatem+D - Commercial Architecture - Photo credit: Maxyme Gagné
Photo credit: Maxyme Gagné
Download
High-resolution image
12.0 x 8.0
300dpi

~ 7.5 MB
Press kit | 1586-04 - Press release | Zazz Boutique: An Iridescent Salon - Hatem+D - Commercial Architecture - Photo credit: Maxyme Gagné
Photo credit: Maxyme Gagné
Download
High-resolution image
12.0 x 8.0
300dpi

~ 6.3 MB
Press kit | 1586-04 - Press release | Zazz Boutique: An Iridescent Salon - Hatem+D - Commercial Architecture - Photo credit: Maxyme Gagné
Photo credit: Maxyme Gagné
Download
High-resolution image
8.0 x 12.0
300dpi

~ 5.2 MB
Press kit | 1586-04 - Press release | Zazz Boutique: An Iridescent Salon - Hatem+D - Commercial Architecture - Photo credit: Maxyme Gagné
Photo credit: Maxyme Gagné
Download
High-resolution image
12.0 x 8.0
300dpi

~ 4.8 MB
Press kit | 1586-04 - Press release | Zazz Boutique: An Iridescent Salon - Hatem+D - Commercial Architecture - Photo credit: Maxyme Gagné
Photo credit: Maxyme Gagné
Download
High-resolution image
12.0 x 8.0
300dpi

~ 4.2 MB
Same company
Newsroom - Press release - Boutique Penelope - Hatem+D
A v2com exclusive

Boutique Penelope

Hatem+D

Québec, Canada, 2015-04-20
Same company
Newsroom - Press release - Lausanne House - Hatem+D
A v2com exclusive

Lausanne House

Hatem+D

Québec, Canada, 2015-04-18
You may also like...
Newsroom - Press release - Strøm Spa Old Quebec Shortlisted for The International Hotel & Property Awards: Votes Are Open - Strøm Nordic Spa

Strøm Spa Old Quebec Shortlisted for The International Hotel & Property Awards: Votes Are Open

Strøm Nordic Spa

Montréal, Canada, 2019-06-21
You may also like...
Newsroom - Press release - An urban oasis on Shanghai’s busiest intersection - Jacques Ferrier Architecture and Sensual City Studio
A v2com exclusive

An urban oasis on Shanghai’s busiest intersection

Jacques Ferrier Architecture and Sensual City Studio

Paris, France, 2019-06-11
You may also like...
Newsroom - Press release - Le Grand Marché - Bisson associés + Atelier Pierre Thibault
A v2com exclusive

Le Grand Marché

Bisson associés + Atelier Pierre Thibault

Québec, Canada, 2019-06-04
You may also like...
Newsroom - Press release - B76 - Skylab
A v2com exclusive

B76

Skylab

Portland, United States, 2019-05-21
You may also like...
Newsroom - Press release - Birks Hotel: A St-Catherine Street Jewel Restored - NEUF architect(e)s
A v2com exclusive

Birks Hotel: A St-Catherine Street Jewel Restored

NEUF architect(e)s

Montréal, Canada, 2019-05-15
You may also like...
Newsroom - Press release - Architecture MasterPrize 2019 is Open for Submissions - A Global Architecture Award Celebrating Excellent & Innovative Architectural Designs, Firms and Products - Architecture MasterPrize
A v2com exclusive

Architecture MasterPrize 2019 is Open for Submissions - A Global Architecture Award Celebrating Excellent & Innovative Architectural Designs, Firms and Products

Architecture MasterPrize

Los Angeles, United States, 2019-05-06
You may also like...
Newsroom - Press release - Swell - Surf & Lifestyle Hotel - Swell Guatemala
A v2com exclusive

Swell - Surf & Lifestyle Hotel

Swell Guatemala

El Paredón Buena Vista, Guatemala, 2019-04-23
You may also like...
Newsroom - Press release - The PavillonOuest: a New Relaxation Space at BALNEA spa + réservethermale Bromont, Canada - BALNEA Spa + réserve thermale
A v2com exclusive

The Pavillon Ouest: a New Relaxation Space at BALNEA spa + réserve thermale Bromont, Canada

BALNEA Spa + réserve thermale

Bromont, Canada, 2019-04-16
You may also like...
Newsroom - Press release - Best Tertiary Rehabilitation at the ADC Awards for the Studio Vincent Eschalier - Studio Vincent Eschalier

Best Tertiary Rehabilitation at the ADC Awards for the Studio Vincent Eschalier

Studio Vincent Eschalier

Paris, France, 2019-03-27
You may also like...
Newsroom - Press release - Y20 SPACE - WJ Design
A v2com exclusive

Y20 SPACE

WJ Design

Hangzhou Shi, China, 2019-03-20