Press Kit | no. 6785-01
Press release only in English
IDA International Designer of the Year 2nd Time Winner to Jens Laugesen for Aw 23 Lfw
//JENS_LAUGESEN / GENERIC SENS LTD
Fashion Design, Digital Fashion, Virtual Architecture, Augmented Reality Installation.
The LAUGESEN brand, designed by two-time IDA International Fashion Designer of the Year Award Winner, Jens Laugesen, is relaunching and returning to its original UNISEX origins. In an immersive event being held at The Rowe, an eye-catching redevelopment of a former university building in Whitechapel, London, Jens Laugesen will reveal the relaunch, which will explore re/deconstructed wardrobe staples through the lens of technology balanced with artisanal craft.
Echoing Jens Laugesen's long passion for concepts and architecture of clothing, the signature tailored flap tuxedo jacket shirt and concept-led wardrobe staples became a key part of LAUGESEN’S new brand identity, defined by the pillars of METAMODERN attitudes interwoven by discoveries and collective working with each other and the environment.
This fine balance between the emotional and conceptual realms is central to the attitudes LAUGESEN experienced and brought forward after two years of introspection due to worldwide lockdowns, determined by a desire to create long-lasting wardrobe solutions with a democratic, genderless fit for all identities. In addition to the capsule collection of wearable, democratic, and unisex garments for AW23, LAUGESEN also presents an introduction to the new projects, experiences, and ideas the brand has developed during its metaverse reformation on the new brand website store, which is open for pre-order.
Supported by the DANISH ARTS FOUNDATION, we invite you on this new journey. We hope to see you at our show during London Fashion Week, or at the I PARIS FASHION WEEK SHOWROOM, as listed below.
More information, a press release for LAUGESEN X METASENS TRILOGY 02 PHYGITAL FASHION / ART / METAVERSE EVENT LONDON FASHION WEEK AW2023 is attached.
About JENS LAUGESEN
JENS LAUGESEN / is an award-winning experienced fashion designer / creative director / video artist with a strong conceptual profile. Initially trained in Haute Couture craftsmanship at CHAMBRE SYNDICALE DE LA COUTURE PARISIENNE, he holds two master's degrees in fashion management from INSTITUT FRANCAIS DE LA MODE in Paris, and an MA in Womenswear from UAL CENTRAL SAINT MARTINS in London. After launching the eponymous brand at London Fashion Week, he went on to win multiple awards, including the FASHION EAST, BRITISH FASHION COUNCIL NEW GEN, and FASHION FORWARD awards at London Fashion Week, Designer of the year in Denmark, and as the first UK based-designer to win the coveted LVMH Fashion Group Prize at the ANDAM Award in Paris. His conceptual designs were scouted by Rei Kawabuko for Doverstreet Market and were selected by Anna Piaggi for the V&A retrospective exhibition. His work is also featured in the permanent collections of FIT Museum, New York, V&A London, MAD Musée des Arts Décoratifs Paris, and DESIGN MUSEUM DENMARK, Copenhagen. He has collaborated with international luxury and RTW brands such as CALVIN KLEIN, J. MENDEL, LG CORP, and NET-A-PORTER YOOX as a design consultant. Known for his visionary hybrid design thinking and love for the conceptual glitch, he is also recognized as a pioneer in fashion film since collaborating with Nick Knight for FAITH IN CHAOS in 2004. He has since been a contributor to SHOWstudio as well.
Since 2018 he has re-launched his eponymous brand on a conceptual image level with ongoing support from the DANISH ARTS FOUNDATION, resulting in two new design trilogies and yearly fashion films showcased in fashion weeks and film festivals in London, Paris, Copenhagen, Tokyo, Seoul, New York, and Los Angeles. As creative director for ARTSTHREAD, he launched the first ever GLOBAL DESIGN GRADUATE SHOW at the outbreak of the pandemic for all postgraduates in art and design in partnership with i-D / VICE Media and GUCCI. He also founded KONSENS X advisory collective, bringing strategic design thinking and holistic digital solutions to clients in the luxury and design industry. Inspired by the introspection of the pandemic, he decided to relaunch his refocussed brand with a Democratic Unifit for All mantra, bringing his conceptual design thinking to a new generation with a string of virtual and digital collaborations and an immersive PHYGITAL showcase at London Fashion Week.
For more information
Media contact
- GENERIC SENS LTD
- Alex Hidalgo
- press@jenslaugesen.com
- +447951682518
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