Melbourne, Australia, 2016-04-27 -  memobottle™ wins gold in the coveted Golden A’ Design Award in the Fashion and Travel Accessories Design Category presented by A' International Design Award & Competition.

memobottle™ by Jesse Leeworthy, aims to encourage a sustainable shift away from single use drink bottles with his premium, flat and re-useable memobottle™.

A' Design Award and Competition announced this week that the accessory work memobottle™ by Designer and Co-founder: Jesse Leeworthy and Co-founder: Jonathan Byrt became winner of the coveted Golden A' Design Award in the Fashion and Travel Accessories Design Competition picked by the esteemed arbiters of the A' Design Awards & Competitions.


More on Memobottle

Flat is the new round.

The memobottle™ is a premium slimline, reusable water bottle designed to fit elegantly into handbags, laptop bags and even in your pocket. It is designed to fit where other bottles can’t.

The shape of the memobottle™ mimics the A5 and A6 international paper sizes and is made from a durable BPA-free cradle-to-cradle certified plastic.

"Somewhere along the line, society became fixated on designing cylindrical shaped bottles, from this, car drink holders and bottle accessories followed suit. Rather than making a product that conforms to the status quo, we decided to flip the equation and create something that is easy to transport but still holds the functional aspects of traditional bottles", says Leeworthy.

The memobottle was designed in an effort to raise awareness about the single-use bottle epidemic and reduce the number of water bottles ending up in landfill and our waterways. We aim to inspire society to move towards a more reusable society.

“Human convenience is often the catalyst for devastating climate damage, so to make a positive change and impact on the environment we needed to create something that offered improved human convenience coupled with a clear environmental advantage.” Says Byrt.

“We realised a long time ago that people really are resistant to change. Unfortunately, when presented with two options a lot of people still go with the more convenient or cheaper option, regardless of the environmental or social implications. To really break people's habits around single-use drink bottles we knew we had to offer something that was truly convenient, beautiful and sustainable in design. The memobottle™ had to make people think, and encourage people to ask questions.” Says Leeworthy.

The memobottle™ has not only become an iconic product but it has become a vehicle for changing society's mentality around how water can be transported and consumed. It signifies the balance between improved life convenience, environmental responsibility and considered design.

Learn more about this award and the design at: https://competition.adesignaward.com/design.php?ID=44680

Creative Team for memobottle™

memobottle™ was designed by Designer and Co-founder: Jesse Leeworthy and Co-founder: Jonathan Byrt

The Golden A' Design Award
The Golden A' Design Award is a prestigious award given to top 3% percentile designs that delivers an exemplary level of perfection in design. Entries to the A' Accessory Design Awards are peer reviewed and anonymously judged by a grand expert jury panel of leading academics, influential press members and established professionals. Nominated accessory designs are voted on pre-determined evaluation criteria to highlight only the leading accessory design works. In addition to reaching top international media, A' Accessory Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Accessory Design Awards
A' Accessory Design Award aims to highlight the excellent qualifications of best accessory designs and greatest accessory design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' accessory Design Competition is to create a global awareness for good design. Learn more: http://www.whatisadesignaward.com

Relevant Website

More info can be found at https://competition.adesignaward.com/design.php?ID=44680

www.memobottle.com

Media Kit
https://www.dropbox.com/sh/fvgwu500xns5lc7/AACcL78jy2fkDkRuD11c-aqva?dl=0

Interviews  
For access to Founders Jesse Leeworthy & Jonathan Byrt please contact jtowers@16kagency.com
NAME   : James Towers
LOCATION: 16K Agency, Stockholm, Sweden & Melbourne, Australia
EMAIL  : jtowers@16kagency.com