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Press Kit
| no: 1165-02
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Press kit - Press release - World premiere for a new Swedish furniture company - Steel by Göhlin - Steel by Göhlin
A v2com exclusive

World premiere for a new Swedish furniture company - Steel by Göhlin


Stockholm, Sweden

Steel by Göhlin

Launch of the chair named No 1 at the prestigious department store NK in Stockholm. 



Stockholm, Sweden, 2016-02-19 -

The debut for a new furniture Swedish company: Steel by Göhlin, based in Gnosjö, will be showing one of its first products at the department store NK Inredning.


"It is a fantastic feeling. It started as a kitchen remodel, but now Pontus and I have designed and produced a whole new furniture collection", said Catrine Göhlin.


The architect Pontus Lomar and the entrepreneur Catrine Göhlin met for the first time a few years ago through a mutual friend. Several months later, Catrine commissioned Pontus to renovate the kitchen of her villa in Gnosjö. The project quickly expanded and evolved into a collaboration which has now resulted in a new Småland furniture company. Catrine provides the ideas, and Pontus the designs. "Catrine wanted products that were not available on the market, so I suggested making them ourselves", said Pontus Lomar.


Pontus Lomar, who founded Lomar Arkitekter AB over twenty years ago, has completed many new buildings and renovations, offices, restaurants and prominent residences, both in Sweden and abroad. Now he is a furniture designer, too. "I have heard about the collaborative and can-do spirit of Gnosjö for many years, but now I know what it means and what it can accomplish", says Pontus Lomar.


Catrine grew up together with the family business in Smålandsstenar, a town in the Gnosjö region in the province of Småland in Sweden. Her father Erik began to manufacture stair railings in 1957, and steel was his material of choice. The firm grew quickly and soon became EAB, which is now a global company run by Catrine’s brothers Pelle and Svenne Andersson. "Our furniture items have steel as their main component, and everything is made in Småland; mainly by EAB, naturally", states Catrine.


The work with the new furniture company went on in secret for about six months. The collection already consists of a dozen pieces – including tables, sideboards, chairs, and more. "Our products are characterized by a refined simplicity and Småland’s quality", says Pontus Lomar. 


Chair No 1

Standard powder-coated finish SEK 2500 excl. VAT

Tärnsjö leather edition with hand-braided leather armrests, horse hair upholstered leather cushion and leather backrest SEK 8500 excl. VAT 


For more information please contact PR agency Grand Relations, Tove Regnander, tove@grandrelations.com 










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Press kit | 1165-02 - Press release | World premiere for a new Swedish furniture company - Steel by Göhlin - Steel by Göhlin - Product - Chair No 1 - Photo credit: Steel by Göhlin
Chair No 1
Photo credit: Steel by Göhlin
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Press kit | 1165-02 - Press release | World premiere for a new Swedish furniture company - Steel by Göhlin - Steel by Göhlin - Product - Chair No 1 - Photo credit: Steel by Göhlin
Chair No 1
Photo credit: Steel by Göhlin
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Press kit | 1165-02 - Press release | World premiere for a new Swedish furniture company - Steel by Göhlin - Steel by Göhlin - Product - Chair No 1 - Photo credit: Steel by Göhlin 
Chair No 1
Photo credit: Steel by Göhlin 
Download
Very High-resolution image
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Press kit | 1165-02 - Press release | World premiere for a new Swedish furniture company - Steel by Göhlin - Steel by Göhlin - Product - Chair No 1 - Photo credit: Steel by Göhlin
Chair No 1
Photo credit: Steel by Göhlin
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Press kit | 1165-02 - Press release | World premiere for a new Swedish furniture company - Steel by Göhlin - Steel by Göhlin - Product - Chair No1 - Photo credit: Steel by Göhlin 
Chair No1
Photo credit: Steel by Göhlin 
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Very High-resolution image
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