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Press Kit | no. 1177-01
DesignTaleStudio, founded in 1995 by Ceramiche Refin as a creative research laboratory, launched an international design contest last February open to professionals from around the world: “Create your Tile”. The contest called for innovative ceramic ideas for residential and/or commercial flooring, expressing elements of originality, commercial potential and industrial reproducibility, and enhancing the most recent production technologies to define the best in contemporary interior trends.
The winning project has been produced and will be launched on the market by Ceramiche Refin with the DesignTaleStudio trademark, during Cersaie trade fair which will take place in Bologna in the next days.
The prizes will be presented by architects Alessandro and Francesco Mendini, chairmen of the contest jury and authors of the non-running project, Filo, created for DesignTaleStudio.
With the FILO collection, the authors interpret a traditional orthogonal grid, redesigned in a uniquely distorted and resized version: the thin lines weave and run through to form a grid, creating an almost three-dimensional optical illusion. The effect created is both geometric and abstract, instantly recalling the Op Art graphic artistic movements.
Presented for the first time at the Salone del Mobile in Milan last April, Filo is now on display for Cersaie in its complete range of 4 colours, based on careful research into colour trends and divided into different combinations of background colour and thin lines.
Each colour is presented in the large size 75x75cm with 4 different patterns to be mixed to create random, fast-moving floor decorations.
Cersaie 22/26 September 2014
Hall 36 - Stand B33
ABOUT CERAMICHE REFIN S.P.A.
Ceramiche Refin was founded in 1962 and over the years has become a reference point for the Italian and international ceramics market. Part of the Gruppo Concorde since 1998, Refin's mission is to produce furnishing solutions with high technological quality, image and Italian design for the ceramic tile market, particularly focusing on lightweight commercial and high level residential designs, managing the company ethically and respecting the environment.
Avant-garde technology and high production capacity: Ceramiche Refin combines aesthetics and technology, creativity and tradition. Without compromising on the use of top quality raw materials, the company has broadened its range to include products that respond to different living needs and with a more modern taste.
In 2005 Refin inaugurated the creative laboratory DTS (DesignTaleStudio), an innovative and unique project, the synergy of craftsmanship and art, innovation and experimentation, to produce unique ranges for the craft ceramics market.
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