EN | FR
  1. Art
  2. Commercial Architecture
  3. Commercial Interior Design
  4. Competition
  5. Edition
  6. Event + Exhibition
  7. Fashion Design
  8. Graphic Design
  9. Industrial Architecture
  10. Industrial Design
  11. Institutional Architecture
  12. Landscape Architecture
  13. Lifestyle
  14. Lighting Design
  15. Multimedia Design
  16. Product
  17. Real Estate
  18. Residential Architecture
  19. Residential Interior Design
  20. Urban Design
  21. X
⇤ Newswire
v2com, the international newswire specializing in the distribution of design, architecture and lifestyle press kits to the media
Journalists! Take advantage of free access to press kits to easily download high resolution images.


Professionals! Join an influential network, get international media coverage and improve your reputation.


We are sociable!


Subscribe
to our newsletter.



Press Kit
| no: 1556-01
Press kits are only available
for download by media.
Terms
For immediate release

All photos must be published with proper credit.
Please reference v2com as the source
whenever possible. We always appreciate
receiving PDF copies of your articles.

Press materials


Download the full package of low-resolution images:
LR Images ~ 3.2 MB


Download the full package of high-resolution images:
HR images ~ 178 MB


The high-resolution images are also available individually under each image.

The press release is available below (copy and paste).


Flag black
Press kit - Press release - Mastering the delicate art of rough materials - AtelierB
A v2com exclusive

Mastering the delicate art of rough materials

Montréal, Canada

AtelierB

Montréal, Canada, 2015-12-07 -

AtelierB, a Montreal company that uses concrete as a fine material, offers a diverse range of flooring, countertops, panels, decorative accessories, and furniture for residential, commercial and outdoor use. Armed with detailed knowledge of every aspect of concrete, AtelierB’s president, Frédéric Tremblay, and his team have high-level expertise in every stage of concrete production, from design to pouring to finishing.

 

Concrete: a fine material

 

By definition, concrete is a blend of largely mineral materials: aggregates (fine gravel, sand), binders (cement, clay) and water. Its low cost, ease of production and durability make it one of the world’s most popular construction materials.

 

Once used in essentially charmless ways, underestimated and simply left for crews to pour, in the last few decades concrete has reclaimed some of its noble heritage and, in different forms, has helped beautify our indoor and outdoor living spaces. Its raw, minimalist aesthetic, poetically celebrated by the likes of Frank Lloyd Wright, Zaha Hadid and Tadao Ando, is now part and parcel of today’s international architectural trends.

 

Pushing the boundaries

 

Despite its increasing popularity, concrete still holds a world of unexplored possibilities. AtelierB, like a true laboratory, explores, discovers and experiments with pushing the boundaries of this versatile material while respecting its intrinsic character and limitations. Working with the material without altering its fundamental nature, AtelierB devises unexpected uses for it, and executes its work with exacting control and attention to detail.

 

“We have mastered the delicate art of a rough material, to help concrete express its true nature,” says Mr. Tremblay.

 

Innovative products

 

The Peco Ping-Pong table, designed in collaboration with M.O. Architecture and Design Workshop, is a recent addition to AtelierB’s outdoor furniture collection. It is an excellent example of the company’s innovative approach to concrete, and the result of collaborative research and development with design and architecture professionals. The Peco table is unique for its daring combination of an ultra-thin (1¼") concrete slab with a Corten steel structure, resulting in an airy, elegant piece.


In addition to the traditional uses of concrete, such as floors, countertops and furniture design, AtelierB has added an innovative new architectural product to its portfolio: the very high performance concrete panel. Available in three prefabricated models or to order, the panels have no visible aggregate or framework, giving them remarkable lightness accompanied by extreme durability. Inspired by concrete walls with imprints from plywood forms, the panels retain concrete’s aesthetic and authenticity, while being easy to transport and install. Modular and available in a range of colours and textures, they can be used horizontally as countertops or tabletops, or vertically as a wall finish.

 

Melding the spirit of craftsmanship with innovative practices, for more than 15 years AtelierB has enthusiastically created inspiring, accessible and durable products.

   
- 30 -


Media contact
Press kit | 1556-01 - Press release | Mastering the delicate art of rough materials - AtelierB - Product - Zebrano project - Photo credit: Marie-Eve Nagant
Zebrano project
Photo credit: Marie-Eve Nagant
Download
Medium-resolution image
10.85 x 7.24
300dpi

~ 770 KB
Press kit | 1556-01 - Press release | Mastering the delicate art of rough materials - AtelierB - Product - Christophe Colomb project by Henri Cleinge architect - Photo credit: Adrien Williams
Christophe Colomb project by Henri Cleinge architect
Photo credit: Adrien Williams
Download
Very High-resolution image
28.96 x 19.31
300dpi

~ 21 MB
Press kit | 1556-01 - Press release | Mastering the delicate art of rough materials - AtelierB - Product - Christophe Colomb project by Henri Cleinge architect - Photo credit: Adrien Williams
Christophe Colomb project by Henri Cleinge architect
Photo credit: Adrien Williams
Download
Very High-resolution image
28.96 x 19.31
300dpi

~ 16 MB
Press kit | 1556-01 - Press release | Mastering the delicate art of rough materials - AtelierB - Product - Chabot project by La Shed - Photo credit: Maxime Brouillet
Chabot project by La Shed
Photo credit: Maxime Brouillet
Download
Very High-resolution image
18.72 x 12.48
300dpi

~ 3.4 MB
Press kit | 1556-01 - Press release | Mastering the delicate art of rough materials - AtelierB - Product - BenoitD Waverly project - Photo credit: Fred Bouchard
BenoitD Waverly project
Photo credit: Fred Bouchard
Download
Very High-resolution image
17.11 x 11.4
300dpi

~ 24 MB
Press kit | 1556-01 - Press release | Mastering the delicate art of rough materials - AtelierB - Product - Garnier project by Openform - Photo credit: Adrien Williams
Garnier project by Openform
Photo credit: Adrien Williams
Download
Very High-resolution image
19.2 x 12.8
300dpi

~ 12 MB
Press kit | 1556-01 - Press release | Mastering the delicate art of rough materials - AtelierB - Product - Peco Mob table - Photo credit: Adrien Williams
Peco Mob table
Photo credit: Adrien Williams
Download
Very High-resolution image
19.31 x 25.58
300dpi

~ 27 MB
Press kit | 1556-01 - Press release | Mastering the delicate art of rough materials - AtelierB - Product - Peco Mob table - Photo credit: Adrien Williams
Peco Mob table
Photo credit: Adrien Williams
Download
High-resolution image
14.0 x 9.33
300dpi

~ 5.9 MB
Press kit | 1556-01 - Press release | Mastering the delicate art of rough materials - AtelierB - Product - Peco Mob table - Photo credit: Adrien Williams
Peco Mob table
Photo credit: Adrien Williams
Download
Very High-resolution image
18.73 x 28.1
300dpi

~ 34 MB
You may also like...
Newsroom - Press release - Beau Lake Ushers in a New Era in Waterside Leisure - Beau Lake
A v2com exclusive

Beau Lake Ushers in a New Era in Waterside Leisure

Beau Lake

Toronto, Canada, 2018-06-27
You may also like...
Newsroom - Press release - "smart floors" Laminate by TORLYS - TORLYS
A v2com exclusive

"smart floors" Laminate by TORLYS 

TORLYS

Boisbriand, Canada, 2018-06-15
You may also like...
Newsroom - Press release - Framery Acoutics Introduce New Products at Neocon 2018 - d|vision 21
A v2com exclusive

Framery Acoutics Introduce New Products at Neocon 2018

d|vision 21

Montréal, Canada, 2018-06-12
You may also like...
Newsroom - Press release - Conde House Unveils TEN Extension Dining Table and Credenza at ICFF 2018 - Conde House
A v2com exclusive

Conde House Unveils TEN Extension Dining Table and Credenza at ICFF 2018

Conde House

San Francisco, United States, 2018-05-16
You may also like...
Newsroom - Press release - Purchasing a Kitchen Online is Now Child’s Play with coquo.ca - Coquo by Cuisines Steam
A v2com exclusive

Purchasing a Kitchen Online is Now Child’s Play with coquo.ca

Coquo by Cuisines Steam

Montréal, Canada, 2018-04-30
You may also like...
Newsroom - Press release - The Knife, Reinvented - Maison Milan
A v2com exclusive

The Knife, Reinvented

Maison Milan

Montréal, Canada, 2018-04-10
You may also like...
Newsroom - Press release - Conde House Celebrates 50 Years of Fine Furniture Craftsmanship - Conde House
A v2com exclusive

Conde House Celebrates 50 Years of Fine Furniture Craftsmanship

Conde House

San Francisco, United States, 2018-04-05
You may also like...
Newsroom - Press release - WETSTYLE Reveals C2; New Vanity and Accessories Collection - WETSTYLE

WETSTYLE Reveals C2; New Vanity and Accessories Collection

WETSTYLE

Montréal, Canada, 2018-04-03
You may also like...
Newsroom - Press release - FEATHR and Kiki Slaughter Collaborate on New Wallpaper Collection - FEATHR
A v2com exclusive

FEATHR and Kiki Slaughter Collaborate on New Wallpaper Collection 

FEATHR

Helsingfors, Finland, 2018-03-23
You may also like...
Newsroom - Press release - Mirage Introduces Five New Colors: Four to Sweet Memories Collection and One to Flair Collection - Mirage Hardwood Floors

Mirage Introduces Five New Colors: Four to Sweet Memories Collection and One to Flair Collection

Mirage Hardwood Floors

Saint-Georges, Canada, 2018-03-20