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Press Kit
| no: 1639-06
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Press kit - Press release - Spotlight on New Colours, Character and Lengths for 2017 at Mirage Floors - Mirage Hardwood Floors
A v2com exclusive

Spotlight on New Colours, Character and Lengths for 2017 at Mirage Floors

Saint-Georges, Canada

Mirage Hardwood Floors

Saint-Georges, Canada, 2017-02-06 -

Mirage, the hardwood flooring brand renowned for quality, is once again launching new and exciting floors this year, expanding its product lineup to meet ever-more-stringent quality and design requirements.


Spectacular décors thanks to new board lengths up to 82” from Mirage

Mirage gives you the authenticity of wood at its best, breaking fresh ground once again with its new board lengths up to 82 inches. The new lengths make any room in the house look bigger, and because fewer boards are needed to cover a given area, fewer joints are visible, yielding a spectacular, even look. The new lengths represent an average increase of 25% on Mirage Engineered 5” (127 mm) and 6-1/2” (165 mm) widths


Gelato and Peppermint: two new floors with notes of gray added to the Sweet Memories Collection

Mirage has added two new colours, Gelato and Peppermint, to its Sweet Memories Collection, which hearkens back to the charm and authenticity of old-fashioned floors thanks to Mirage’s exclusive brushing and staining processes.


Gelato is a beige-gray that imparts a distinctive, luxurious look ideal for minimalist modern décors.

Peppermint is a pure ash gray that brings a touch of minerality into any home. It’s a fashionable addition that’s sure to be embraced for its timeless, classic style.


The Flair Collection gets a new color: the rustic chic look of, ultramatte Nightfall

Nightfall creates a timeless look, exuding rich yet classic beauty. Velvety brown tones with golden highlights make this floor amazingly versatile. It will endure for years without losing its original charm.


It now joins Flair - a luxurious collection of character-rich floors featuring the natural look of oiled flooring without the maintenance hassles, thanks to its ultramatte, highly resistant DuraMatt™ finish. 


New Cape Cod color joins Mirage's Admiration Collection

The creamy beige tone of Cape Cod captures the Scandinavian look that lets all the beauty of wood shine through. It evokes the very best in seaside living.


Driftwood, a new textured color in the Imagine Collection

Driftwood is a refined and highly nuanced gray that

will add structure and character to any décor. With its cork look and textured surface, this new color is perfect for modern, streamlined interiors.


The Imagine Collection is designed for active families and pet owners, with a textured surface to help hide the marks and scuffs of daily life.


About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

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Media contact
Press kit | 1639-06 - Press release | Spotlight on New Colours, Character and Lengths for 2017 at Mirage Floors - Mirage Hardwood Floors - Product -  Maple Cape Cod, Admiration Collection - Photo credit:  Mirage Hardwood Floors
Maple Cape Cod, Admiration Collection
Photo credit: Mirage Hardwood Floors
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High-resolution image
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Press kit | 1639-06 - Press release | Spotlight on New Colours, Character and Lengths for 2017 at Mirage Floors - Mirage Hardwood Floors - Product -  Red Oak Cape Cod, Admiration Collection - Photo credit: Mirage Hardwood Floors
Red Oak Cape Cod, Admiration Collection
Photo credit: Mirage Hardwood Floors
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High-resolution image
15.47 x 10.63
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Press kit | 1639-06 - Press release | Spotlight on New Colours, Character and Lengths for 2017 at Mirage Floors - Mirage Hardwood Floors - Product -  Maple Gelato, Character, Sweet Memories Collection - Photo credit: Mirage Hardwood Floors
Maple Gelato, Character, Sweet Memories Collection
Photo credit: Mirage Hardwood Floors
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High-resolution image
9.86 x 15.07
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Press kit | 1639-06 - Press release | Spotlight on New Colours, Character and Lengths for 2017 at Mirage Floors - Mirage Hardwood Floors - Product -  Maple Peppermint, Character, Sweet Memories Collection - Photo credit: Mirage Hardwood Floors
Maple Peppermint, Character, Sweet Memories Collection
Photo credit: Mirage Hardwood Floors
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15.97 x 10.65
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Press kit | 1639-06 - Press release | Spotlight on New Colours, Character and Lengths for 2017 at Mirage Floors - Mirage Hardwood Floors - Product - Red Oak Nightfall, Light Character, Flair Collection - Photo credit: Mirage Hardwood Floors
Red Oak Nightfall, Light Character, Flair Collection
Photo credit: Mirage Hardwood Floors
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Press kit | 1639-06 - Press release | Spotlight on New Colours, Character and Lengths for 2017 at Mirage Floors - Mirage Hardwood Floors - Product - Maple Nightfall, Light Character, Flair Collection - Photo credit: Mirage Hardwood Floors
Maple Nightfall, Light Character, Flair Collection
Photo credit: Mirage Hardwood Floors
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13.16 x 10.31
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Press kit | 1639-06 - Press release | Spotlight on New Colours, Character and Lengths for 2017 at Mirage Floors - Mirage Hardwood Floors - Product -  Red Oak Driftwood, Character, Imagine Collection  - Photo credit: Mirage Hardwood Floors
Red Oak Driftwood, Character, Imagine Collection
Photo credit: Mirage Hardwood Floors
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14.22 x 9.83
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Press kit | 1639-06 - Press release | Spotlight on New Colours, Character and Lengths for 2017 at Mirage Floors - Mirage Hardwood Floors - Product - Maple Driftwood, Character, Imagine Collection - Photo credit: Mirage Hardwood Floors
Maple Driftwood, Character, Imagine Collection
Photo credit: Mirage Hardwood Floors
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10.71 x 10.36
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