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Press Kit | no. 1639-01
Saint-Georges, June 25, 2015 – Mirage, the hardwood flooring brand renowned for quality, is proud to announce the launch of the new Flair collection with an ultra low gloss look, rich natural character marks and color variations, and a highly resistant finish.
The floors in this luxurious, high-end collection recreate the look of an oiled floor without the hassles of regular oil application and low wear resistance. The new DuraMattTM finish is a highly resistant and ultra-matte finish that brings out wood’s natural beauty, revealing the grain and character marks that make this collection so special. The result is a chic, rustic, superior quality floor.
Created with all the superior traits required to earn the Mirage seal of quality, the DuraMattTM finish provides a matte, long lasting finish that stands up to stains and scratches. In fact, it is 20 times more resistant to wear than a conventional oiled finish. Like other Mirage finishes, DuraMattTM is hypoallergenic and free of volatile organic compounds (VOCs) and formaldehyde. As a mark of unequaled quality, these floors come with a 35-year warranty against finish wear, a first in the industry for an oil-look finish.
The new floors of the Flair collection are available in four colors: Snowdrift, Sand Dune, Grey Drizzle, and Dark Leaf. The DuraMattTM finish is the third finish system developed by Boa-Franc, manufacturer of Mirage floors. The others are Nanolinx®, created using nanotechnology and launched in 2006, and Alumix®, launched in 1999.
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.
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