Dossier de presse no. 2682-01

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Dossier de presse - Communiqué de presse - Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc.

Dossier de presse | no. 2682-01

Communiqué seulement en anglais

Innovation Through Design - The Symbiotic Link Between Branding and Architecture

Toronto, Canada

Williamson Williamson Inc.

The new Pilot Coffee Roasters café in downtown Toronto’s Manulife Centre

Toronto, Canada, 21-10-2019 - 

Williamson Williamson Inc., a firm specializing in custom residential and commercial architecture, is proud to celebrate the opening of a new Pilot Coffee Roasters café in downtown Toronto’s Manulife Centre this fall, marking the firm’s 10th collaboration with its innovative client.


The new cafe in Toronto's Manulife Centre builds on the brand elements that Williamson Williamson developed in Pilot's early days. An enclosure of vertical slats, painted in patterns that mimic an unfolded paper airplane unfolds to open the cafe. When closed, the changing pattern is revealed as one moves around the space. Stadium seating is integrated into the millwork enclosure for the first time, responding to the busy foot traffic always present in the mall. As always, natural green elements are present, speaking to the brand's commitment to environmentally sound practices. 


Pilot Coffee Roasters

With a focus on vertical integration, from direct trade through to the production cycle and branded cafés, Pilot Coffee Roasters growth model has laid the foundations for an iterative approach to design and branding, enabling Williamson Williamson to apply its expertise to both the production and consumption sides of the equation.


“Pilot's business model embraces growth as an evolutionary process that builds upon and carries forward successful branding and design elements,” explains Betsy Williamson, a founding partner of the architectural firm. “Accordingly, each new Pilot space is distinct, which allows our firm to infuse fresh creativity into every project.”


The journey begins

Founded in 2009, the client rebranded itself as Pilot Coffee Roasters in 2013, armed with a vision of bringing innovation, education and interactive experiences to the Canadian coffee market. The following year, Williamson Williamson was commissioned to transform an industrial warehouse in Toronto’s east end into a state-of-the-art hub of activity that would house a publicly accessible tasting bar, a roasting facility, cold brew production, a coffee lab and the company’s administrative offices.


The opportunity to become involved in design on both the production and consumption sides of the business appealed to the firm’s commitment to being experts in all that they do. Knowledge of both front end and back end operations is essential to fully understanding the ethos of what a company is all about, which opens the door to creating something that is unique, innovative and responsive to both market and client needs.


“Our specialization in custom residential architecture is derived from an evolution of experience, and our association with Pilot has given us the freedom to apply that design thinking to commercial and production spaces,” says Williamson.


Retro-innovation

Contained within an industrial shell, the Pilot Coffee Roasters hub consists of a variety of finely-detailed spaces. Upon entry, a curved concrete counter with a white oak base conjures up images of a New York-style café of yesteryear, devoid of clutter and biproducts of the 21st century mass consumption model. Its simplicity and openness conceal an array of innovative design features thanks to an under-counter Modbar module that pushes espresso machine boilers below the counter, eliminating physical barriers between the customer and barista and encouraging interaction.


“Attaining a balance between warmth and innovation was an integral part of creating their branded market presence,” notes Williamson. “The minimalism of the design creates a highly efficient and welcoming production space by hiding the minutia of the service line.”


With the ground space fully occupied by production operations, the decision was made to bridge above it, allowing for a column free addition to house the company’s administrative offices. The structure consists of a corrugated metal deck supported by a steel truss and hangers painted in Pilot Yellow to highlight the construction elements and ensure a bright environment.


The Administrative Office forms the core of the upper level, serving as a hub of interaction and creativity. The space’s sliding glass doors connect to a series of rooms featuring external views, including an Executive Office and Flex Space lined with white oak and light grey painted surfaces. The administrative level also houses Pilot’s Cupping Room, designed for coffee tastings and meetings in a space highlighted by white oak paneling, a custom conference table, a television and a kitchenette. The Staff Lunchroom, completing the upper level spaces, features pixelated green tiles that mimic Pilot’s signature living wall concept.

 

Distinct consistency

As part of a brand-specific design approach, subsequent collaborations between Pilot Coffee Roasters and Williamson Williamson have drawn upon kernels of existing design elements, while infusing flexible new solutions and detail-rich materiality into tactile modern spaces with distinct characters. Pilot’s ‘Boomerang’ location in Toronto’s Union Station unveiled a 16-linear-foot mobile, self-contained espresso counter that has subsequently found its way, in a variety of forms, into the service lines of all Pilot cafés. Creating an enclosure for the mobile counter, Williamson Williamson introduced a ‘paper airplane’ motif in the design solution, consisting of a painted steel bent plate framework. A testament to the symbiotic nature of the design process, the client would adapt Williamson Williamson’s airplane motif as a logo and core component of their marketing, infusing it into the patterning of their packaging, graphics and coffee cups. With modifications of colour and size, the paper airplane motif has expanded from marketing materials to physical structures and design details in the company’s brick and mortar spaces, including a suspended ceiling plane in Pilot’s Ossington location.


Brick and mortar branding

In 2017, Pilot Coffee Roasters opened its first branded café in First Canadian Place in Toronto’s Financial District, carrying forward design elements of an evolving brand and distinctive palette. Drawing upon elements of earlier designs, the sinuous tasting bar with its slatted white oak base conceals equipment and creates pockets of open spaces for customer/barista interactions. Folded metal accent pieces, painted in Pilot Yellow, were extracted from the airplane motif and applied to the new location’s shelving and counters, including a five-foot cantilevered Airplane Bar. Breathing life into the new space, robust panels of living wall, first applied in Pilot’s Wagstaff hub, feature blooms of Plumosa Fern, Golden Pothos and Moon Philodendron.


“Aesthetically, we have always been on the same page, focusing on a primary concept to design beautiful and comfortable spaces that evoke a natural connection between the product and the feeling it provides you with when you are there,” explains Williamson. “The palette has evolved with each new project, infusing light and energy into the spaces through a series of materials and finishes, including white oak, crisp colours, living walls and the paper airplane motif.”


A crescendo of branding and design

As the brand influences the architecture, the architecture influences the brand, creating aesthetic consistency for Pilot locations within a series of very different spaces. The Manulife Centre location represents the most evolutionary point of that process to date, with sophisticated refinements to branded design elements. Spatial slats, painted with the lenticular image of an unfolded airplane, create a sense of movement throughout the space. Kernels of previous projects have been adopted, integrated and resized, including staples of white oak, metal detailing and living, breathing green walls.


“We approach every project by looking beyond the brief to envision the human interaction that is going to take place in a space,” explains Williamson. “The atmosphere of the Pilot spaces has become as important as the quality of their coffee, and our iterative approach has provided brand consistency that is easily adaptable to the neighbourhood character of each new location.”


About Williamson Williamson Architects Inc.

Led by Betsy Williamson and Shane Williamson, Williamson Williamson has forged a reputation as an architecture and design studio committed to using both built and unbuilt work as vehicles to explore diverse research and design agendas. Contextual specificity, materials research, fabrication methods, building performance and client-based collaboration define the excellence of Williamson Williamson projects, from objects and installations, to master plans and buildings.

 

With a broad portfolio of residential and commercial projects, Williamson Williamson’s work has received numerous accolades, including the Ronald J. Thom Award for Early Design Achievement and the Professional Prix de Rome for Architecture from the Canada Council of the Arts. The firm is also a recipient of the Emerging Architectural Practice Award from the Royal Architectural Institute of Canada, as well as the Young Architects Prize and the Emerging Voices Award from the Architecture League of New York.

 

For more information, please visit https://www.williamsonwilliamson.com/arch/.


About Pilot Coffee Roasters

Pilot Coffee Roasters is a full-service roastery, cold brewery, training provider and cafe operator with numerous locations across Toronto, as well as wholesale accounts from coast to coast. Fuelled by a passion for great coffee, Pilot is driven by a commitment to quality, innovation and exceptional service.


For more information, visit https://www.pilotcoffeeroasters.com/

- 30 -

Pour plus d’informations

  1. www.williamsonwilliamson.com/arch/.

Contact média

  • Williamson Williamson inc.
  • Betsy Williamson
  • betsy@wwinc.ca
  • 1-416-703-9271 x203

Pièces jointes

Images basse résolution ~ 14 Mo
Images haute résolution ~ 4,1 Go

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Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: The folded gate parks at the milk station and completes the glazed wall millwork.  - Crédit photo : Scott Norsworthy
Pilot Manulife: The folded gate parks at the milk station and completes the glazed wall millwork.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 12.21 x 17.66 @ 300dpi ~ 10 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: When the slatted gates are open, the glazed wall acts as an island that customer flow around and into the cafe.  - Crédit photo : Scott Norsworthy
Pilot Manulife: When the slatted gates are open, the glazed wall acts as an island that customer flow around and into the cafe.
Crédit photo : Scott Norsworthy
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Image haute résolution : 12.35 x 15.86 @ 300dpi ~ 11 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: A view into the cafe with the seating in the foreground.  - Crédit photo : Scott Norsworthy
Pilot Manulife: A view into the cafe with the seating in the foreground.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 18.72 x 12.48 @ 300dpi ~ 15 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: The cafe tables in the Manulife Centre circulation spaces extend the cafe into the public space.  - Crédit photo : Scott Norsworthy
Pilot Manulife: The cafe tables in the Manulife Centre circulation spaces extend the cafe into the public space.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 12.32 x 18.63 @ 300dpi ~ 11 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: A view from the Balmoral Street Entrance with the gate closed and the seating on the outside of the cafe.  - Crédit photo : Scott Norsworthy
Pilot Manulife: A view from the Balmoral Street Entrance with the gate closed and the seating on the outside of the cafe.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 18.64 x 12.03 @ 300dpi ~ 11 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: A detail of the Balmoral Entrance gate. Different patterns are exposed as you view the slats from different angles.  - Crédit photo : Scott Norsworthy
Pilot Manulife: A detail of the Balmoral Entrance gate. Different patterns are exposed as you view the slats from different angles.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 12.48 x 17.07 @ 300dpi ~ 13 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: A detail of the slats turning a corner.  - Crédit photo : Scott Norsworthy
Pilot Manulife: A detail of the slats turning a corner.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 12.34 x 18.42 @ 300dpi ~ 11 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: The gates hinge on custom painted piano hinges that run the length of the slats.  - Crédit photo : Scott Norsworthy
Pilot Manulife: The gates hinge on custom painted piano hinges that run the length of the slats.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 12.25 x 18.37 @ 300dpi ~ 16 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -     Pilot Ossington Ave. Cafe: A ceiling of custom designed and fabricated fins are shaped to catch and reflect light.<br>[Completion Date: 2019]<br>     - Crédit photo : Scott Norsworthy
Pilot Ossington Ave. Cafe: A ceiling of custom designed and fabricated fins are shaped to catch and reflect light.
[Completion Date: 2019]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 18.85 x 18.89 @ 300dpi ~ 17 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot Ossington Ave. Cafe:&nbsp;Complimentary details of oak cabinetry, marble-topped tables, and a monolithic service counter frame the customer experience.<br>[Completion Date: 2019]<br>    - Crédit photo : Scott Norsworthy
Pilot Ossington Ave. Cafe: Complimentary details of oak cabinetry, marble-topped tables, and a monolithic service counter frame the customer experience.
[Completion Date: 2019]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.26 x 29.26 @ 300dpi ~ 40 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Ossington Ave. Cafe: From the street the ceiling fins act as signage, mimicking Pilot's graphic identity.&nbsp; - Crédit photo : Scott Norsworthy
Pilot Ossington Ave. Cafe: From the street the ceiling fins act as signage, mimicking Pilot's graphic identity. 
Crédit photo : Scott Norsworthy
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Image très haute résolution : 28.25 x 16.62 @ 300dpi ~ 22 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Ossington Ave. Cafe: A detail of the oak shelving features a Pilot Yellow niche.&nbsp;<br>[Completion Date: 2019]<br>   - Crédit photo : Scott Norsworthy
Pilot Ossington Ave. Cafe: A detail of the oak shelving features a Pilot Yellow niche. 
[Completion Date: 2019]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 18.98 x 28.59 @ 300dpi ~ 39 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Ossington Ave. Cafe: The milk unit is incorporated into the oak cabinetry.&nbsp;<br>[Completion Date: 2019]<br>   - Crédit photo : Scott Norsworthy
Pilot Ossington Ave. Cafe: The milk unit is incorporated into the oak cabinetry. 
[Completion Date: 2019]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.41 x 29.91 @ 300dpi ~ 31 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Ossington Ave. Cafe: A custom bench is carved into the oak cabinetry and topped with greenery.&nbsp;<br>[Completion Date: 2019]<br>   - Crédit photo : Scott Norsworthy
Pilot Ossington Ave. Cafe: A custom bench is carved into the oak cabinetry and topped with greenery. 
[Completion Date: 2019]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.41 x 29.91 @ 300dpi ~ 55 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot Ossington Ave. Cafe: A multi-functional white oak cabinet holds product shelving, the milk unit, and a seating area, all topped with living plants.&nbsp;<br>[Completion Date: 2019]<br>    - Crédit photo : Scott Norsworthy
Pilot Ossington Ave. Cafe: A multi-functional white oak cabinet holds product shelving, the milk unit, and a seating area, all topped with living plants. 
[Completion Date: 2019]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.73 x 21.16 @ 300dpi ~ 31 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Ossington Ave. Cafe: The lush plantings add texture and warmth to the cafe throughout the year.&nbsp;<br>[Completion Date: 2019]<br>   - Crédit photo : Scott Norsworthy
Pilot Ossington Ave. Cafe: The lush plantings add texture and warmth to the cafe throughout the year. 
[Completion Date: 2019]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 19.39 x 14.58 @ 300dpi ~ 17 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Ossington Ave. Cafe: A detail of the custom ceiling panels.&nbsp; - Crédit photo : Scott Norsworthy
Pilot Ossington Ave. Cafe: A detail of the custom ceiling panels. 
Crédit photo : Scott Norsworthy
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Image très haute résolution : 17.59 x 12.1 @ 300dpi ~ 11 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -  &nbsp;Pilot Wagstaff Office Addition<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
 Pilot Wagstaff Office Addition
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.95 x 22.44 @ 300dpi ~ 32 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -  &nbsp;Pilot Wagstaff Office Addition<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
 Pilot Wagstaff Office Addition
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.28 x 29.74 @ 300dpi ~ 28 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -  &nbsp;Pilot Wagstaff Office Addition<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
 Pilot Wagstaff Office Addition
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 37.58 x 22.16 @ 300dpi ~ 34 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -  Pilot Wagstaff Office Addition - Cupping and Meeting Room<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
Pilot Wagstaff Office Addition - Cupping and Meeting Room
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 30.91 x 22.05 @ 300dpi ~ 32 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -  &nbsp;Pilot Wagstaff Office Addition -&nbsp; Exterior View Day 1<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
 Pilot Wagstaff Office Addition -  Exterior View Day 1
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.94 x 22.44 @ 300dpi ~ 23 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -  &nbsp;Pilot Wagstaff Office Addition -&nbsp; View Night 1<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
 Pilot Wagstaff Office Addition -  View Night 1
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.85 x 22.37 @ 300dpi ~ 28 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Wagstaff Office Addition - Exterior View Night 3<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
Pilot Wagstaff Office Addition - Exterior View Night 3
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.37 x 29.85 @ 300dpi ~ 27 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -  &nbsp;Pilot Wagstaff Office Addition -&nbsp; Exterior View Night 4<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
 Pilot Wagstaff Office Addition -  Exterior View Night 4
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 42.75 x 21.84 @ 300dpi ~ 33 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Wagstaff Office Addition -&nbsp;Interior Sitting Room<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
Pilot Wagstaff Office Addition - Interior Sitting Room
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.41 x 29.9 @ 300dpi ~ 34 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -  &nbsp;Pilot Wagstaff Office Addition&nbsp;<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
 Pilot Wagstaff Office Addition 
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image haute résolution : 10.2 x 13.3 @ 300dpi ~ 8,1 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Wagstaff Office Addition -&nbsp;Partner Office<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
Pilot Wagstaff Office Addition - Partner Office
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.87 x 21.88 @ 300dpi ~ 30 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Wagstaff Office Addition -&nbsp;Staff Room 1<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
Pilot Wagstaff Office Addition - Staff Room 1
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.28 x 29.26 @ 300dpi ~ 23 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -  &nbsp;Pilot Wagstaff Office Addition -&nbsp; Staff Room 2b<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
 Pilot Wagstaff Office Addition -  Staff Room 2b
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.82 x 20.75 @ 300dpi ~ 30 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Wagstaff Office Addition -&nbsp;Staff Room 3<br>[Completion Date: 2018]<br>   - Crédit photo : Scott Norsworthy
Pilot Wagstaff Office Addition - Staff Room 3
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.88 x 22.39 @ 300dpi ~ 32 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot Wagstaff Office Addition: A Pilot Yellow steel tension member supports the lower beam while green pixelated tile and a custom white oak lunch table provide texture in the space.&nbsp;<br>[Completion Date: 2018]<br>     - Crédit photo : Scott Norsworthy
Pilot Wagstaff Office Addition: A Pilot Yellow steel tension member supports the lower beam while green pixelated tile and a custom white oak lunch table provide texture in the space. 
[Completion Date: 2018]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.22 x 29.66 @ 300dpi ~ 18 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Wagstaff Roastery: Pilot's Roastery occupies a renovated warehouse in an industrial strip in Toronto's east end.&nbsp;<br>[Completion Date: 2015]<br>    - Crédit photo : Scott Norsworthy
Pilot Wagstaff Roastery: Pilot's Roastery occupies a renovated warehouse in an industrial strip in Toronto's east end. 
[Completion Date: 2015]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.92 x 19.56 @ 300dpi ~ 27 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -     Pilot Wagstaff Roastery:&nbsp;The rough shell is contrasted by finely detailed small spaces delineated by precise wood-clad shells. Upon entry, the curved tasting bar is designed to maximize education and interaction.<br>[Completion Date: 2015]<br>     - Crédit photo : Scott Norsworthy
Pilot Wagstaff Roastery: The rough shell is contrasted by finely detailed small spaces delineated by precise wood-clad shells. Upon entry, the curved tasting bar is designed to maximize education and interaction.
[Completion Date: 2015]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 30.04 x 19.84 @ 300dpi ~ 32 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -     Pilot Wagstaff Roastery:&nbsp;Utilizing the open plan of the existing warehouse, the production cycle has been made transparent. There is a visual slice through the manufacturing process where customers, baristas, and wholesale clients can learn the narrative of the beans from Direct Trade suppliers to their roasting and delivery.<br>[Completion Date: 2015]<br>     - Crédit photo : Bob Gundu
Pilot Wagstaff Roastery: Utilizing the open plan of the existing warehouse, the production cycle has been made transparent. There is a visual slice through the manufacturing process where customers, baristas, and wholesale clients can learn the narrative of the beans from Direct Trade suppliers to their roasting and delivery.
[Completion Date: 2015]
Crédit photo : Bob Gundu
Télécharger

Image très haute résolution : 21.61 x 12.46 @ 300dpi ~ 7,1 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot Wagstaff Roastery: A View of the Cupping Room from the Tasting Bar<br>[Completion Date: 2015]<br>    - Crédit photo : Shai Gil
Pilot Wagstaff Roastery: A View of the Cupping Room from the Tasting Bar
[Completion Date: 2015]
Crédit photo : Shai Gil
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Image moyenne résolution : 5.0 x 3.72 @ 300dpi ~ 520 ko

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -      Pilot First Canadian Place Cafe: An oversized picture window frames three bright yellow standing bars.<br>[Completion Date: September 2017]    - Crédit photo : Scott Norsworthy
Pilot First Canadian Place Cafe: An oversized picture window frames three bright yellow standing bars.
[Completion Date: September 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 44.25 x 21.46 @ 300dpi ~ 23 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot First Canadian Place Cafe: The picture window opens to entrances on either side, allowing for unencumbered movement through the retail space. <br>[Completion Date: September 2017]    - Crédit photo : Scott Norsworthy
Pilot First Canadian Place Cafe: The picture window opens to entrances on either side, allowing for unencumbered movement through the retail space.
[Completion Date: September 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.84 x 19.65 @ 300dpi ~ 23 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot First Canadian Place Cafe: The retail counter, with a curved seven-foot-long pastry case, is designed with a slatted white oak base that allows it to turn through the space while concealing the equipment below.&nbsp;<br>[Completion Date: September 2017]    - Crédit photo : Scott Norsworthy
Pilot First Canadian Place Cafe: The retail counter, with a curved seven-foot-long pastry case, is designed with a slatted white oak base that allows it to turn through the space while concealing the equipment below. 
[Completion Date: September 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.64 x 20.12 @ 300dpi ~ 31 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot First Canadian Place Cafe: The folded metal elements, painted in Pilot’s signature yellow, are bent into service as shelving, counters, and the airplane bar, a five-foot-long cantilevered counter&nbsp;<br>[Completion Date: September 2017]    - Crédit photo : Scott Norsworthy
Pilot First Canadian Place Cafe: The folded metal elements, painted in Pilot’s signature yellow, are bent into service as shelving, counters, and the airplane bar, a five-foot-long cantilevered counter 
[Completion Date: September 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.62 x 22.19 @ 300dpi ~ 24 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot First Canadian Place Cafe: wood panels anchor the space on either side with shelving units and hidden doors concealing service spaces behind.<br>[Completion Date: September 2017]    - Crédit photo : Scott Norsworthy
Pilot First Canadian Place Cafe: wood panels anchor the space on either side with shelving units and hidden doors concealing service spaces behind.
[Completion Date: September 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.23 x 27.09 @ 300dpi ~ 28 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot First Canadian Place Cafe: Once inside, a textural experience emerges.<br>[Completion Date: September 2017]<br>   - Crédit photo : Scott Norsworthy
Pilot First Canadian Place Cafe: Once inside, a textural experience emerges.
[Completion Date: September 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 19.83 x 27.7 @ 300dpi ~ 33 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot First Canadian Place Cafe: Pockets of space are used by staff and customers, merging the front and back-of-house spaces into one experience.<br>[Completion Date: September 2017]<br>     - Crédit photo : Scott Norsworthy
Pilot First Canadian Place Cafe: Pockets of space are used by staff and customers, merging the front and back-of-house spaces into one experience.
[Completion Date: September 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 35.64 x 28.54 @ 300dpi ~ 40 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot First Canadian Place Cafe: Undulating walls with white oak wainscoting provide a backdrop for living walls and the planted Babylon Lights by object/interface.&nbsp;<br>[Completion Date: September 2017]<br>     - Crédit photo : Scott Norsworthy
Pilot First Canadian Place Cafe: Undulating walls with white oak wainscoting provide a backdrop for living walls and the planted Babylon Lights by object/interface. 
[Completion Date: September 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 17.11 x 23.42 @ 300dpi ~ 15 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot First Canadian Place Cafe: A detail of the cantilevered airplane counter inspired by Pilot’s paper plane logo.&nbsp;<br>[Completion Date: September 2017]<br>    - Crédit photo : Scott Norsworthy
Pilot First Canadian Place Cafe: A detail of the cantilevered airplane counter inspired by Pilot’s paper plane logo. 
[Completion Date: September 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 21.4 x 26.21 @ 300dpi ~ 17 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot Union Station Cafe: A small historic storefront presents an opportunity to make a compact cafe in Toronto’s central Union Station.<br>[Completion Date: December 2017]<br>    - Crédit photo : Scott Norsworthy
Pilot Union Station Cafe: A small historic storefront presents an opportunity to make a compact cafe in Toronto’s central Union Station.
[Completion Date: December 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 28.08 x 21.33 @ 300dpi ~ 29 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot Union Station Cafe: A view through the front window shows the custom powder coated Mod Bar and Babylon Lights by object/interface planted with succulents.&nbsp;<br>[Completion Date: December 2017]<br>    - Crédit photo : Scott Norsworthy
Pilot Union Station Cafe: A view through the front window shows the custom powder coated Mod Bar and Babylon Lights by object/interface planted with succulents. 
[Completion Date: December 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.18 x 28.53 @ 300dpi ~ 18 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Union Station Cafe: A compact coffee counter is backed by a custom shelving unit.&nbsp;<br>[Completion Date: December 2017]<br>   - Crédit photo : Scott Norsworthy
Pilot Union Station Cafe: A compact coffee counter is backed by a custom shelving unit. 
[Completion Date: December 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 29.95 x 20.19 @ 300dpi ~ 26 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -    Pilot Union Station Cafe: Thin metal shelves are set into framed white oak panels. Pilot’s palette is modified to create iterative spaces that respond to local conditions.&nbsp;<br>[Completion Date: December 2017]<br>    - Crédit photo : Scott Norsworthy
Pilot Union Station Cafe: Thin metal shelves are set into framed white oak panels. Pilot’s palette is modified to create iterative spaces that respond to local conditions. 
[Completion Date: December 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 21.22 x 29.67 @ 300dpi ~ 32 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial -   Pilot Union Station Cafe: A vent detail articulated in custom cut and bent steel plate adds functional texture to the cafe.&nbsp;<br>[Completion Date: December 2017]<br>   - Crédit photo : Scott Norsworthy
Pilot Union Station Cafe: A vent detail articulated in custom cut and bent steel plate adds functional texture to the cafe. 
[Completion Date: December 2017]
Crédit photo : Scott Norsworthy
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Image très haute résolution : 24.82 x 22.43 @ 300dpi ~ 21 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Kiosk: Created to house the mobile bar, this steel plate 'paper airplane' initiated the motif that has become essential to Pilot's branding.<br> - Crédit photo : Scott Norsworthy
Pilot Kiosk: Created to house the mobile bar, this steel plate 'paper airplane' initiated the motif that has become essential to Pilot's branding.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 21.85 x 29.23 @ 300dpi ~ 24 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Crédit photo : Scott Norsworthy
Crédit photo : Scott Norsworthy
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Image très haute résolution : 22.35 x 29.82 @ 300dpi ~ 33 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Kiosk: A detail showing the mobile bar which houses a complete espresso system below counter with only a power hook-up. A water system is housed in the unit itself. - Crédit photo : Scott Norsworthy
Pilot Kiosk: A detail showing the mobile bar which houses a complete espresso system below counter with only a power hook-up. A water system is housed in the unit itself.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 28.74 x 21.52 @ 300dpi ~ 27 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Kiosk: Detail of the 'paper airplane' with logo - Crédit photo : Scott Norsworthy
Pilot Kiosk: Detail of the 'paper airplane' with logo
Crédit photo : Scott Norsworthy
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Image basse résolution : 1.97 x 1.31 @ 300dpi ~ 140 ko

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: The main entrance in the Manulife Centre has stadium seating outside the entry gate.  - Crédit photo : Scott Norsworthy
Pilot Manulife: The main entrance in the Manulife Centre has stadium seating outside the entry gate.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 18.42 x 12.28 @ 300dpi ~ 13 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: The pattern on the closed gates was derived from the steps used to fold a paper airplane. It is painted on one side of each slat - with a different colour on the opposite side - so the patterns change as you move around the cafe walls.   - Crédit photo : Scott Norsworthy
Pilot Manulife: The pattern on the closed gates was derived from the steps used to fold a paper airplane. It is painted on one side of each slat - with a different colour on the opposite side - so the patterns change as you move around the cafe walls.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 18.37 x 12.25 @ 300dpi ~ 16 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: A view of the closed entrance with the unfolded slatted gates completing the volume and exposing the unfolded paper airplane pattern. - Crédit photo : Scott Norsworthy
Pilot Manulife: A view of the closed entrance with the unfolded slatted gates completing the volume and exposing the unfolded paper airplane pattern.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 18.5 x 12.27 @ 300dpi ~ 10 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: The front gate being opened and folded back.  - Crédit photo : Scott Norsworthy
Pilot Manulife: The front gate being opened and folded back.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 18.5 x 12.27 @ 300dpi ~ 10 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Pilot Manulife: The front gate being opened and folded back.  - Crédit photo : Scott Norsworthy
Pilot Manulife: The front gate being opened and folded back.
Crédit photo : Scott Norsworthy
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Image très haute résolution : 18.5 x 12.27 @ 300dpi ~ 10 Mo

Dossier de presse | 2682-01 - Communiqué de presse | Innovation Through Design - The Symbiotic Link Between Branding and Architecture - Williamson Williamson Inc. - Design d’intérieur commercial - Fold Diagram showing the paper airplane transposed onto the slatted gates.  - Crédit photo : Williamson Williamson
Fold Diagram showing the paper airplane transposed onto the slatted gates.
Crédit photo : Williamson Williamson
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Image moyenne résolution : 7.06 x 5.21 @ 300dpi ~ 1,7 Mo

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