The Grand Hotel Straubinger epitomizes the pinnacle of luxury and historical preservation. Its unique selling proposition (USP) lies in its meticulous restoration of heritage-protected buildings, seamlessly blending historical charm with contemporary luxury.

The hotel's architecture reflects a harmonious fusion of old and new, preserving the historical fabric, while introducing modern elements with precision and care. The rehabilitation process, conducted in collaboration with the Federal Monuments Office and local authorities, showcases a deep respect for the building's heritage. The result is a grand hotel that exudes understated elegance and poignant grandeur, drawing guests into a captivating journey through time.

The interior design narrative meticulously integrates historical elements with thoughtful contemporary touches, creating a sensory experience that immerses guests in the rich history of the property. From the preserved patina on the walls, to the adaptation of original artifacts, every detail honors the legacy of the old hotel while offering a glimpse into its reimagined splendor.

Furthermore, the hotel's comprehensive amenities cater to the discerning tastes of its target demographic, offering a world-class experience within its walls. The Straubinger Saal restaurant delights guests with a modern interpretation of Austrian-French cuisine, while the exclusive spa, divided into seven concept worlds, promises a holistic retreat for those seeking luxury and relaxation.

The integration of the hotel concept into its surroundings further enhances its appeal. Situated in the heart of Bad Gastein's historical center, the Grand Hotel Straubinger revitalizes Straubingerplatz as a vibrant hub for visitors and locals alike. The new pool landscape, offering panoramic views of the Gastein Valley and the nearby waterfall, exemplifies the hotel's commitment to immersing guests in the natural beauty of its surroundings.

The renovation and revitalization embody a holistic approach that is beneficial to both people and the planet, significantly contributing to society with a strong commitment to inclusive design, sustainability, and carbon footprint reduction. Strategies to maximize the re-use of materials have been implemented, and the original fabric of the building was preserved where possible. Historical elements such as walls, doors, and fixtures have been carefully restored, reducing the need for new materials and minimizing waste. This approach not only conserves resources, but also maintains the authenticity and charm of the hotel's heritage.