Press kit no. 562-19

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Press kit - Press release - Lemay will redesign the Ubisoft Montreal studio - Bureau du design - Ville de Montréal

Press Kit | no. 562-19

Lemay will redesign the Ubisoft Montreal studio

Montreal, Canada

Bureau du design - Ville de Montréal

Montreal, Canada, 2013-02-25 -  Today, Ubisoft Montreal announced the winner of the contest to redesign its studio located at 5505 St-Laurent Boulevard, in partnership with the City of Montreal’s Bureau du design. The jury, presided by French designer Matali Crasset, and seven design and architecture industry professionals, as well as Ubisoft Montreal employees, chose Lemay’s design, which stood out from the other proposals.

Located in a former denim factory built in 1903, Ubisoft Montreal’s Peck building will benefit from the significant improvement of its installations, aiming to allow employees to express their creativity anytime and anywhere. The mandate to complete the renovation work is estimated at two to three years.

The contest had two stages. First, an advisory committee invited eleven architecture and interior design firms to present a global vision for the redesign project. Five firms (Sid Lee Architecture, Jean de Lessard Designer, Atelier Pierre Thibault, Moureaux Hauspy Associés Designers, and Lemay) moved on to the next step and presented a detailed concept, including models of certain floors. Their presentation was evaluated based on identity and space appropriation, functionality and ergonomics, ecological and integration qualities, and finally, feasibility.

At the end of the auditions and deliberations, Lemay was declared the winning firm, notably for having placed the user at the center of the project. The efficiency of work spaces, the integration of furniture into the current architecture, the location of informal work zones and the strong identity of the project were determining factors in this decision.

“We are proud to have organized this contest in partnership with the Montreal Bureau du design and to now count on Lemay to deliver the important mandate of revising Ubisoft Montreal’s interior workspaces. Their concept is very much in line with the studio's culture and offers many possibilities in terms of flexibility, versatility, and space appropriation”, declared Yannis Mallat Ubisoft Montréal and Toronto Chief Executive Officer.

“I acknowledge Ubisoft’s initiative to offer employees an inspiring working environment and to choose design as a driver for creativity and competitiveness. Also, calling on the expertise and talent of city professionals to develop a design competition clearly strengthens Montréal’s status as a UNESCO City of Design. These actions are to be applauded,” said Élaine Ayotte, member of the Montréal Executive Committee responsible for culture, heritage and design.

It is possible to look at the models presented by the winner and the finalists on the Montreal UNESCO City of Design website.

About Ubisoft Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering highquality, cutting-edge video game titles to consumers. For the 2010–11 fiscal year Ubisoft generated sales of 1.039 billion euros. To learn more, please visit

About Montréal, UNESCO City of Design
The Bureau du design for the Ville de Montréal is accompanying the Borough of Saint- Laurent in the development and implementation of this design competition. Such competitions are among the many commitments taken on by the city and the partners in the 2007-2017 Action Plan – Montréal, Cultural Metropolis that primarily strives to promote excellence in design and architecture by increasing access to contests and contributing to the affirmation of Montréal as a UNESCO City of Design.
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