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Press Kit
| no: 3311-01
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Press kit - Press release - In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto

In Toto X Montréal a Milano ... Resonating the soul of a city

Milano, Italy

In Toto

Montreal style icon Azamit launches “In Toto x Montréal a Milano” - as part of a new design experience at Archiproducts Milano, during the Milan Design Week 2018.


Montréal, Canada, 2018-04-17 -

Curated by Montréal style icon and visual storyteller Azamit, the showroom is an ode to the city’s contemporary design essence: beautifully tormented and tinged with post-industrial melancholia. A selection of seven designers whose objects resonate the soul of the city.

 

— Atelier Zébulon Perron

— Claste

d'Armes

— Foraine by Atelier Barda

— Lambert et fils

— Maison Milan

— Pascale Girardin

 

Special guest of Archiproducts Milano, the “In Toto x Montreal a Milano” showroom is comprised of two distinct installations that highlight the city’s extreme weather patterns. Carefully curated, the exclusively Montreal-designed objects are assembled to propose a journey through the lusciousness of long summer evenings, and the starkness of long winter days. 

 

From the colder, angular lights of Lambert & Fils to the vibrant monochrome tints of Foraine by Atelier Barda and the unexpected plays on softness and rigidity by Claste and D’Armes… transcending notions of culture and place (Maison Milan, Pascale Girardin), and function and form (Atelier Zébulon Perron) - the collection suggests harmony in contradictions, and manages to bring warmth to undying winter days, and a fresh breeze to the relentless summer heat.   

  

Bienvenue à Montréal.



Atelier Zebulon Perron

Founded in 2008, Atelier Zebulon Perron offers interior design services principally in the commercial sector. The privileged and distinct approach for Zebulon and his team resides in understanding interior design as a tool for a fulfilling client experience, where visitors can quickly feel comfortable and at ease within minutes of entering a new space. Atelier Zebulon Perron sees in each project an opportunity to design a unique interior which connects to its users. Creator of numerous projects ranging in their sizes, the Atelier invests in listening to their clients' needs to ultimately bring together aesthetics, design and commercial success. 


Claste

Claste is an iconoclastic furniture brand based in Montreal, that specializes in collectible design and contemporary furnishings for the residential, cultural and commercial markets. The work expresses an imaginative and refined simplicity with an unrelenting attention to detail. By combining an in-depth knowledge of traditional techniques of craftsmanship and artistry with a desire to push the boundaries of what is possible, Claste has created a collection which blends the familiar with the extraordinary and stands at the crossroads of art and design, timelessness and modernity. Claste works closely with the finest artisans at all stages of the development process. Every step from design conception to finishing is analyzed and refined ensuring that all their work is infused with a unique expression of ingenuity and permanence. Curating and Collecting Claste pieces is as much a statement about the power of the object as it is an expression of the space around it.


d'Armes
d'Armes is a high-end design and manufacturing studio launched in Montreal, Canada in 2016 by Alexandre Joncas and Gildas Le Bars. They offer modern and minimalistic design through clear and simple lines. D’Armes ensures impeccable quality by favouring local suppliers.In 2017, d’Armes was awarded an Archiproducts Design Award.


Press kit: d'Armes Unveils Its New Light Fixture Cé


Foraine by Atelier Barda

Atelier Barda is an architectural firm that adapts its methodology to the unique requirements of each mandate. The multidisciplinary practice is guided by a commitment to fulfilling and even exceeding the design brief by pushing creative boundaries.

 

Foraine by Atelier Barda is a furniture design studio founded by the architecture firm Atelier Barda. Combining several disciplines, they create minimal and timeless objects, exploring uses and materials, the relation between traditional and contemporary forms and craft references.


Lambert & Fils

Lambert & Fils is a lighting design studio based in Montreal. The simplicity of its graceful, poetic lights is born of meticulous design explorations at every stage of development as it strives to create an emotional rapport between the human and the object. Its collections are conceived, designed and hand-assembled in its atelier in Montreal.

Press kit: Lambert & Fils Launches The Mile


Maison Milan

in 2011, the company originally known as Milan, has been devoted to placing elegance in the palm of your hand. Awarded the Grands Prix du design in 2012, Milan continued to garner awards with the GranDesignEtico in 2014, and in 2018, Awarded the Grands Prix du design. A quest for timeless design fuels our core values and principles. We aim to reinvent the everyday object by collaborating with passionate designers from around the globe, with the upmost respect for design, and using the finest materials of exceptional quality. We dare to be audacious, to inspire, evoke and disrupt. Maison Milan imbues pleasure into everyday life by captivating the senses, one object at a time.


Press kit: The Knife, Reinvented


Pascale Girardin

Inspired by the essential expression of pure forms, Pascale’s sculptures stem from an intuitive dialogue with the materials she uses. Working with a wide range of clays and glazes, her inquisitive nature and love of ceramics has led her to develop a body of artworks that reflects her unique approach.

Whether suspended in mid-air, grazing a wall or floating in water, her works evoke nature’s omnipresence and organic structure, subtly underlying our fundamental relationship with the world we live in.


_________


About In Toto 

In Toto is a visual storytelling firm, an invitation to elevate and celebrate contemporary design and aesthetics. Headed by Montreal creative powerhouse Azamit, In Toto curates captivating moments in time that epitomize enduring style and effortless elegance. It draws on current notions of culture to propose distinguished visual worlds that reveal the uniqueness of the stories they tell.

  

About Azamit 

Azamit is a Montreal style icon, brand builder and creative connector. With a distinct background in fashion, curation and events, she creates unique design encounters that transcend the senses and leave the viewer with an imprint of revelation. She is a champion of localness, wherever that may be.        

  

About Archiproducts 

Archiproducts, founded in 2009 in Italy, is the largest worldwide source for architecture and design. For over 15 years it has brought brands and professionals together, creating an online virtual fair for over 1,7 million registered users and 46 million visitors a year. Archiproducts keeps you updated with all the latest trends and events in the world of architecture and design whilst offering the most immersive online shopping experience available today. With over 200,000 design pieces and 3,500 brands available online, Archiproducts offers the perfect product for every project, every home, every moment, everywhere.

- 30 -


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Press kit | 3311-01 - Press release | In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto - Event + Exhibition - Atelier Zebulon Perron (chairs) - Foraine by Atelier Barda (shelving) - Photo credit:         Alex Lesage (Threefold Agency)
Atelier Zebulon Perron (chairs) - Foraine by Atelier Barda (shelving)
Photo credit: Alex Lesage (Threefold Agency)
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12.53 x 18.8
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Press kit | 3311-01 - Press release | In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto - Event + Exhibition - Foraine by Atelier Barda (shelving and tables) - Atelier Zebulon Perron (chairs)  - Photo credit:         Alex Lesage (Threefold Agency)
Foraine by Atelier Barda (shelving and tables) - Atelier Zebulon Perron (chairs) 
Photo credit: Alex Lesage (Threefold Agency)
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12.04 x 18.06
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Press kit | 3311-01 - Press release | In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto - Event + Exhibition - Atelier Zebulon Perron (chairs) - Foraine by Atelier Barda (shelving and tables) - Photo credit:         Alex Lesage (Threefold Agency)
Atelier Zebulon Perron (chairs) - Foraine by Atelier Barda (shelving and tables)
Photo credit: Alex Lesage (Threefold Agency)
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18.68 x 12.46
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Press kit | 3311-01 - Press release | In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto - Event + Exhibition - Lambert & Fils (lighting) - Foraine by Atelier Barda (tables) - Photo credit:         Alex Lesage (Threefold Agency)
Lambert & Fils (lighting) - Foraine by Atelier Barda (tables)
Photo credit: Alex Lesage (Threefold Agency)
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12.27 x 18.4
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Press kit | 3311-01 - Press release | In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto - Event + Exhibition - Maison Milan - d'Armes - Photo credit:         Alex Lesage (Threefold Agency)
Maison Milan - d'Armes
Photo credit: Alex Lesage (Threefold Agency)
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Press kit | 3311-01 - Press release | In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto - Event + Exhibition - Maison Milan - Photo credit:         Alex Lesage (Threefold Agency)
Maison Milan
Photo credit: Alex Lesage (Threefold Agency)
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17.9 x 11.93
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Press kit | 3311-01 - Press release | In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto - Event + Exhibition - d'Armes - Photo credit:         Alex Lesage (Threefold Agency)
d'Armes
Photo credit: Alex Lesage (Threefold Agency)
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Press kit | 3311-01 - Press release | In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto - Event + Exhibition - Claste - Photo credit:         Alex Lesage (Threefold Agency)
Claste
Photo credit: Alex Lesage (Threefold Agency)
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Press kit | 3311-01 - Press release | In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto - Event + Exhibition - Lambert & Fils - Photo credit:         Alex Lesage (Threefold Agency)
Lambert & Fils
Photo credit: Alex Lesage (Threefold Agency)
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12.58 x 18.87
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Press kit | 3311-01 - Press release | In Toto X Montréal a Milano ...Resonating the soul of a city - In Toto - Event + Exhibition - Foraine by Atelier Barda - Photo credit:         Alex Lesage (Threefold Agency)
Foraine by Atelier Barda
Photo credit: Alex Lesage (Threefold Agency)
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