EN | FR
  1. Art
  2. Commercial Architecture
  3. Commercial Interior Design
  4. Competition
  5. Edition
  6. Event + Exhibition
  7. Fashion Design
  8. Graphic Design
  9. Industrial Architecture
  10. Industrial Design
  11. Institutional Architecture
  12. Landscape Architecture
  13. Lifestyle
  14. Lighting Design
  15. Multimedia Design
  16. Product
  17. Real Estate
  18. Residential Architecture
  19. Residential Interior Design
  20. Urban Design
  21. X
⇤ Newswire
v2com, the international newswire specializing in the distribution of design, architecture and lifestyle press kits to the media
Journalists! Take advantage of free access to press kits to easily download high resolution images.


Professionals! Join an influential network, get international media coverage and improve your reputation.


We are sociable!


Subscribe
to our newsletter.



Press Kit
| no: 2613-02
Press kits are only available
for download by media.
Terms
For immediate release

All photos must be published with proper credit.
Please reference v2com as the source
whenever possible. We always appreciate
receiving PDF copies of your articles.

Press materials


Download the full package of low-resolution images:
LR Images ~ 1.78 MB


Download the full package of high-resolution images:
HR images ~ 3.07 GB


The high-resolution images are also available individually under each image.

The press release is available below (copy and paste).


Flag black
Press kit - Press release - PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl

PRATIC 2.0

Fagagna, Italy

GEZA - Gri e Zucchi Architettura srl

PRODUCTIVE COMPLEX ENLARGEMENT


Udine, Italy, 2019-04-01 -

The Pratic Headquarters dialogue with the earth and the sky, with light and shadow.

The productive and directional functions relate to the landscape without mimicry. The spaces are designed with the aim of establishing a constant relationship between interior and exterior. Thus Pratic becomes the landmark of the landscape.

 

The Pratic Spa, a manufacturer of solar shading systems, is an industrial site where the architecture for production becomes a contribution to the landscape and reinforces its identity.

The intervention involves and integrates industrial volumes and vast open spaces. The buildings are related to the earth and the sky, with light and shadow. The productive and directional functions relate to the landscape without mimicry, and the spaces are designed with the aim of establishing a constant dialogue between inside and outside. The building thus becomes a comfortable and functional landmark. The typological plant includes an office building, a showroom, research and innovation laboratories, spaces for production, painting and warehouses, a wellness area for employees. All these functions are linked by the design of open spaces and parking lots, defined by the embankments modeled along the roads, by the spaces dedicated to relaxation and meeting, by the control of the views on the landscape. It is an industrial building in constant relation with the natural landscape.

The headquarters were built in two phases: the first in 2011 and the subsequent expansion in 2018.

 

PRATIC 2 . Production complex enlargement (2018) 

A few years after its inauguration, the Pratic doubles.

Same customers and same architects who believe in the same values: simplicity and efficiency.

 

The enlargement of the Pratic, built in adherence to the industrial building of the first lot, is a complex project, despite apparently showing an essential character. This is a rectangular building of about 9.000 sqm that completes and improves the existing production department built in 2011. The functional program is almost the same of the previous building: offices, services, canteen, wellness area, production, warehouses, painting plant, as well as parking areas and service areas included in the rigorous design of the open spaces.

 

The new building consists of two simple elements: the rhythm given by the windows, which repeats and declares continuity with the existing facade, and the reflecting skin, which dissolves the new volume in the sky. The first lot, black and grainy, seems to arise from the ground, settling the building in place; the second lot, always black but reflective and iridescent, mirrors the landscape and the light with images that are always different due to weather variability. The first one is “heavy” and permanent, in search of eternity, the second one is “light” and changeable, ready to dissolve in the sky: the building completed the molt of its skin.

 

The facade consists of a single material, of a unique size: a 4 centimeters thick polycarbonate panel, about 10 meters high, fixed to prefabricated concrete structure. The polycarbonate panels are customized in order to obtain a reflecting facade when seen from afar and “deep” when observed closely. The panels consist of two different types of polycarbonate combined together: the rear side has an opaque compound which impedes the light to pass through, while the front is “frozen”. In this way the load-bearing structure is completely hidden behind the cladding system and the verticality of the new facade sets up an interesting dialogue with the black concrete panels of the existent building. From afar the building reflects the sky and appears cladded by huge glass plates, while close up it looks “lighter”, maintaining a dialogue with the pre-existence. The mirroring of the panels also ensures a continuous color variation of the facades: depending on the time of the day and varying in light intensity the building may appear black, golden, metallic, opaque, glossy, infinitely variable.

 

The entire settlement is included in the architectural design of the landscape and open spaces. Places designed for relaxation, pedestrian paths and parking lots are enclosed in the design of the “modified embankments” that insert subtle variations of slope with respect to the roads and access roads. In this way, the project is inserted in the ground in a clear way, highlighting the shape and geometry of the territory. The building demonstrates that industrial architecture can add value to the landscape and improve the quality of the workplace. This is a great opportunity to rethink the relationship between architecture and nature, putting man back in the middle.

 

PRATIC 1 . Offices and production complex (2011) 

The complex placed adjacent to the provincial highway that leads from Udine to Spilimbergo. The intervention is composed principally by a parallelepiped volume with a surface of approximately 9.000 sqm that houses the main productive core and a second volume of about 1.000 sqm placed adjacent to the first  but rotated in order to align with the highway is dedicated to the offices.

 

The area, anchored in the industrial zone of the town, is also intimately tied to the surrounding agricultural landscape and is framed at north by the mountainscape.

The project is infused with a strong desire for simplicity. The volume housing the offices becomes a striking sign even to those driving by on the highway, one that seeks to establish a dialogue between the concepts of stasis and movement. The production core’s more pronounced verticality is characterized by a striated facade dominated by alternating glazed surfaces and solid panels of diverse widths that are always ten meters in height. The differing dimensions of black marble stone and dark cement that make up the finish of the panels allow for a varied facade alive with the interplay of sunlight, shadow and changing atmospheric conditions.

 

The office core is protected on the south side by a dark concrete beam of grand dimensions (approximately 80 meters in length) that highlights at a larger scale the horizontality of certain elements of the project. The beam, parallel to the ground, projects beyond the building’s perimeter as if to indicate a confrontation between itself and the landscape. Its reflection on the glazed facade yields a great “floating shade” that serves a climatic function by mediating temperature within the work spaces.

 

This simplicity can even be understood in terms of the project’s interaction with the surrounding context: the cultivated terrain opens towards the southern and western fronts of the complex, merging it with the landscape. The two main buildings straddle the garden, a semi-private area that reconciles the production core with that of the administration. The materiality and nature of the space interrupts the fluidity of the office core, thus creating a more intimate relationship between nature and man. The area reserved for vehicles is situated within a circular perimeter slightly buried in respect to the highway in order to buffer the visual impact this has on the project.


PRATIC 2

Credits

  

Location Fagagna, Udine  
Client Pratic F.lli Orioli Spa  
Chronology

Design phase: 2016

Construction: 02.2017 / 04.2018

 
Dimensional data

Intervention area: 30.000 sqm

Production: 7.520 sqm

Offices and services: 730 sqm

Loading area: 1.800 sqm

Landscape: 22.000 sqm

parking lot: 70 places

 

Architecture and landscape

design

GEA Gri e Zucchi Architettura srl

arch. Stefania Anzil (project manager)

arch. Alessia Dorigo

arch. Matteo Compri

arch. Elisa Mansutti

 
Structural design Ing. A. Nutta, Nuttassociati  
Mechanical and electrical design E4F Srl  
Acoustic comfort advice Studio Musolla  
Contractors

Pre-Systems Spa (prefabricated structure)

 

Slurry Srl (landscape and building works)

 

Vaportermica Commerciale Srl (Mechanical plants)

 

Impresa Tonon Spa (Electrical plants)

 

Pavarin F.lli Snc (Window frames and facade cladding)

 

Iron+ Srl (carpentry works)

 

Multitema Srl (Interior finishings and furniture)

 

Adotta Italia Srl (System walls)

 
Photographer Javier Callejas  

  

PRATIC 1

Credits

  

Location Fagagna, Udine  
Client Pratic F.lli Orioli Spa  
Chronology

Design phase: 2008 - 2009

Construction: 2009 - 2011

 
Dimensional data

Intervention area: 33.000 sqm

Production: 10.000 sqm

Offices and services: 1.000 sqm

Showroom: 550 sqm

Loading area: 2.700 sqm

Landscape: 33.000 sqm

parking lot: 120 places

 

Architecture and landscape

design

GEZA Gri e Zucchi Architetti Associati

arch. Stefania Anzil

arch. Fabio Passon

 
Structural design Ing. A. Nutta, Nuttassociati  
Mechanical plants design Studio Bulfon Associati  
Electrical plants design Studio Battista  
Contractors

Spav Prefabbricati Spa (prefabricated structure)

 

Edildri Costruzioni Srl (building contractor)

 

Slurry Italia Srl (landscape)

 

Multitema Srl (office and tailored furniture)

Moroso Spa (office and tailored furniture)

 

Vaportermica Commerciale Srl (mechanical plants)

 

Elettrica Ducale Snc (electrical plants)

 

Sataenergy Spa (photovoltaic plants)

 
Photographer Fernando Guerra FG+SG  

- 30 -


Media contact
  • GEZA
  • GEZA - Gri e Zucchi Architettura srl
  • press@geza.it
  • +39 (0)432-512990
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The reflecting and iridescent facade ensures a continuous variation depending on the time of the day and weather condition - Photo credit: Javier Callejas
The reflecting and iridescent facade ensures a continuous variation depending on the time of the day and weather condition
Photo credit: Javier Callejas
Download
Very High-resolution image
70.87 x 35.43
300dpi

~ 61 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The mirroring of the panels also ensures a continuous color variation of the facades: depending on the time of the day and varying in light intensity the building may appear black, golden, glossy, infinitely variable - Photo credit: Javier Callejas
The mirroring of the panels also ensures a continuous color variation of the facades: depending on the time of the day and varying in light intensity the building may appear black, golden, glossy, infinitely variable
Photo credit: Javier Callejas
Download
Very High-resolution image
47.24 x 47.24
300dpi

~ 87 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The facade panels consist of two different type of polycarbonate combined together: the rear side has an opaque compound which impedes the light to pass through, while the front is "frozen" - Photo credit: Javier Callejas
The facade panels consist of two different type of polycarbonate combined together: the rear side has an opaque compound which impedes the light to pass through, while the front is "frozen"
Photo credit: Javier Callejas
Download
Very High-resolution image
47.24 x 47.24
300dpi

~ 60 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture - The load-bearing structure is completely hidden behind the cladding system - Photo credit: Javier Callejas
The load-bearing structure is completely hidden behind the cladding system
Photo credit: Javier Callejas
Download
Very High-resolution image
35.43 x 23.62
300dpi

~ 14 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The polycarbonate panels are customized in order to obtain a reflecting facade when seen from afar and “deep” when observed closely - Photo credit: Javier Callejas
The polycarbonate panels are customized in order to obtain a reflecting facade when seen from afar and “deep” when observed closely
Photo credit: Javier Callejas
Download
Very High-resolution image
39.37 x 39.37
300dpi

~ 26 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The rhythm of the windows repeats and declares continuity with the existing facade - Photo credit: Javier Callejas
The rhythm of the windows repeats and declares continuity with the existing facade
Photo credit: Javier Callejas
Download
Very High-resolution image
39.37 x 19.69
300dpi

~ 16 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The concrete facade "dissolves" northwards becoming a reflective facade - Photo credit: Javier Callejas
The concrete facade "dissolves" northwards becoming a reflective facade
Photo credit: Javier Callejas
Download
Very High-resolution image
56.35 x 37.57
300dpi

~ 47 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The first lot, black and grainy, looks like to arise from the ground, the second lot, always black but reflective and iridescent, mirrors the landscape and the light with images that are always different due to weather conditions - Photo credit: Javier Callejas
The first lot, black and grainy, looks like to arise from the ground, the second lot, always black but reflective and iridescent, mirrors the landscape and the light with images that are always different due to weather conditions
Photo credit: Javier Callejas
Download
Very High-resolution image
59.06 x 39.37
300dpi

~ 65 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The building is infused with a strong desire of simplicity - Photo credit: Javier Callejas
The building is infused with a strong desire of simplicity
Photo credit: Javier Callejas
Download
Very High-resolution image
55.12 x 27.56
300dpi

~ 46 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    General view of Pratic 1 (2011) and Pratic 2 (2018) - Photo credit: Javier Callejas
General view of Pratic 1 (2011) and Pratic 2 (2018)
Photo credit: Javier Callejas
Download
Very High-resolution image
55.12 x 27.56
300dpi

~ 41 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The polycarbonate panels are customized in order to obtain a reflective facade when seen from afar - Photo credit: Javier Callejas
The polycarbonate panels are customized in order to obtain a reflective facade when seen from afar
Photo credit: Javier Callejas
Download
Very High-resolution image
39.37 x 23.62
300dpi

~ 15 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The facade consists of a 4 centimeters thick polycarbonate panel, 10 meters high - Photo credit: Javier Callejas
The facade consists of a 4 centimeters thick polycarbonate panel, 10 meters high
Photo credit: Javier Callejas
Download
Very High-resolution image
35.43 x 19.68
300dpi

~ 14 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture -  	 	 	    The new building consists of two simple elements: the rhythm given by the windows, which repeats and declares continuity with the existing facade, and the reflecting skin, which dissolves the new volume in the sky - Photo credit: Javier Callejas
The new building consists of two simple elements: the rhythm given by the windows, which repeats and declares continuity with the existing facade, and the reflecting skin, which dissolves the new volume in the sky
Photo credit: Javier Callejas
Download
Very High-resolution image
39.37 x 26.25
300dpi

~ 24 MB
Press kit | 2613-02 - Press release | PRATIC 2.0 - GEZA - Gri e Zucchi Architettura srl - Industrial Architecture - The existing facade (first intervention of 2011) is now inside the enlargement - Photo credit: Javier Callejas
The existing facade (first intervention of 2011) is now inside the enlargement
Photo credit: Javier Callejas
Download
Very High-resolution image
39.37 x 26.25
300dpi

~ 19 MB
You may also like...
Newsroom - Press release - LightHouse Hotel - Margot Krasojević Architecture
A v2com exclusive

LightHouse Hotel

Margot Krasojević Architecture

Greater London, United Kingdom, 2019-02-11
You may also like...
Newsroom - Press release - Sustainable Hemp and Medical Cannabis Farm - Margot Krasojević Architecture
A v2com exclusive

Sustainable Hemp and Medical Cannabis Farm

Margot Krasojević Architecture

London, United Kingdom, 2018-10-10
You may also like...
Newsroom - Press release - The Dock Building - MGA | MICHAEL GREEN ARCHITECTURE
A v2com exclusive

The Dock Building

MGA | MICHAEL GREEN ARCHITECTURE

Vancouver, Canada, 2018-06-07
You may also like...
Newsroom - Press release - Harmonic Turbine Tidal Hotel - Margot Krasojević Architects
A v2com exclusive

Harmonic Turbine Tidal Hotel

Margot Krasojević Architects

Dumfries and Galloway, United Kingdom, 2018-05-07
You may also like...
Newsroom - Press release - Technical Center of Blagnac (France) - NBJ architectes
A v2com exclusive

Technical Center of Blagnac
(France)

NBJ architectes

Montpellier, France, 2018-03-13
You may also like...
Newsroom - Press release - Odette Estate Winery - Signum Architecture LLP
A v2com exclusive

Odette Estate Winery 

Signum Architecture LLP

Saint Helena, United States, 2018-01-15
You may also like...
Newsroom - Press release - Menkès Shooner Dagenais LeTourneux Architectes Wins “Best of Canada Design” Award for Ericsson’s New Montreal Office - Menkès Shooner Dagenais LeTourneux Architectes
A v2com exclusive

Menkès Shooner Dagenais LeTourneux Architectes Wins “Best of Canada Design” Award for Ericsson’s New Montreal Office

Menkès Shooner Dagenais LeTourneux Architectes

Montréal, Canada, 2017-12-05
You may also like...
Newsroom - Press release - Revolving Sail Bridge - Margot Krasojević Architects
A v2com exclusive

Revolving Sail Bridge

Margot Krasojević Architects

London, United Kingdom, 2017-08-04
You may also like...
Newsroom - Press release - Faber Headquarters - GEZA - Gri e Zucchi architetti associati

Faber Headquarters

GEZA - Gri e Zucchi architetti associati

Udine, Italy, 2017-07-18