Press kit no. 6829-01

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Press kit - Press release - ATLAS - ShuaiCheng (Drake) Dong

Press Kit | no. 6829-01

ATLAS

Pasadena, United States

ShuaiCheng (Drake) Dong

A revolutionary fresh grocery delivery system

Los Angeles, United States, 2023-03-29 - 

ATLAS is a revolutionary fresh grocery delivery system for city dwellers that incorporates a fully electric delivery vehicle, a quick set-up warehouse, and a specialized UI interface. We must transport and sell affordable, high-quality grows from suburban areas to the city and help suburban citizens get high-paid jobs. It's a sustainable way for both city and suburban people to benefit each other, and a bridge for communication.


The advanced delivery vehicle is a fully electrified scooter equipped with a refrigerated unit, an innovative interface, and 12 storage pods.


The system contains an electric delivery scooter, a driver-centered UI system, and a modular warehouse.


Delivery scooter

1. Each ATLAS® fresh pod is designed to be fully refrigerated at around 4°C and secured in the central refrigerator unit.

2. The innovative suspension system keeps the high horsepower vehicle balanced and the cargo safe, even on a tight turn.

3. A high-voltage hot-swappable auxiliary battery was created to shorten the recharge time and keep the vehicle on the road.

4. The use of a direct drive in-wheel electric motor allows more cargo area and better efficiency.


Modular warehouse

The whole design is about finding a fast and efficient way of constructing a low-cost warehouse in a suburban area. Building thousands of ATLAS warehouse® operations under a tight deadline is not impossible.


This system allows for sending groceries more efficiently, without delay or quality issues, by personalizing and minimizing the distribution processes.


With the help of this fridge & delivery system, user costs are largely reduced by eliminating processors, public refrigerated warehouses, food manufacturers, distributors, and retailers. It is also a more convenient way for urban families to buy fresh groceries. Most importantly, the transparency of the whole process enables users to know where and when their food was produced.


Once this system of fresh groceries is established, it will unify the platform-to-consumer delivery market and provide better choices for customers with the help of refined hardware, warehousing, and UI design. In addition, the system will unite the distributor, supplier, and customer on the same side of the equation and will benefit each other. Based on data, the platform-to-consumer delivery sub-segment will top revenues of USD$247.9 billion by 2025.


Due to the expansion of massive modern cities, both city and suburban dwellers are facing logistical difficulties. Large cities absorb the market and suburban populations and destroy the economic system. Simultaneously, many people move to the city because of jobs and transportation. At the same time that urban families suffer from expansive, aged, and low-quality food, they also deal with job loss, abandoned land (where nothing is grown), and low pay. How can the situation be improved? By building a bloodline of fresh grocery delivery systems for transporting and selling affordable, high-quality grows from suburban areas to the city, while helping them to find higher-paying jobs. It's a sustainable and mutually-beneficial way for city and suburban inhabitants to collaborate, and a bridge for communication. Connect the farm to your kitchen!


This product is designed to last, with exchangeable parts and easy maintenance. The whole frame can be directly built by CNC, with quick mass production. Every aspect of the product can be detached with tools. In order to gain maximum capacity for the goods and ensure driver safety, the cargo area is located on the front to provide extra space and absorb impacts. The swingarm is made of ultra-hard coated stainless steel and can withstand significant weight. The exterior of the main body was anodized in order to enable prolonged usage.

   

About Drake Dong 

As a Product Designer, Drake Dong is passionate about the power of expression and the freedom found in balancing the logical, objective, and creative. He learns, conceptualizes, and arrives at possibilities. His design concepts are based on interpreting the direction of society's progress, and the development of new technologies.


It is said that “perfect is the enemy of the good”. There may be no such thing as a perfect design, but the achievement of a better self is Drake Dong's lifetime goal.

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For more information

  1. www.drakedong.com/

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ATLAS images
Low-resolution images ~ 1.03 MB
High-resolution tif images ~ 38.5 MB
High-resolution jpg images ~ 7.24 MB

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Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
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Medium-resolution image : 8.53 x 5.33 @ 300dpi ~ 2.4 MB

Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
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Medium-resolution image : 8.53 x 5.56 @ 300dpi ~ 730 KB

Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
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Medium-resolution image : 8.53 x 5.56 @ 300dpi ~ 800 KB

Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
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High-resolution image : 12.8 x 9.08 @ 300dpi ~ 1.4 MB

Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
Download

Medium-resolution image : 8.53 x 5.56 @ 300dpi ~ 1.6 MB

Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
Download

Medium-resolution image : 8.53 x 5.56 @ 300dpi ~ 1.3 MB

Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
Download

Medium-resolution image : 8.53 x 5.56 @ 300dpi ~ 1.3 MB

Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
Download

Medium-resolution image : 8.53 x 6.08 @ 300dpi ~ 2.4 MB

Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
Download

Medium-resolution image : 8.53 x 5.56 @ 300dpi ~ 2.2 MB

Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
Download

Medium-resolution image : 8.53 x 5.33 @ 300dpi ~ 2.1 MB

Press kit | 6829-01 - Press release | ATLAS - ShuaiCheng (Drake) Dong - Industrial Design - Photo credit:  Drake (Shuaicheng) Dong
Photo credit: Drake (Shuaicheng) Dong
Download

Medium-resolution image : 8.53 x 5.33 @ 300dpi ~ 1.9 MB

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