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Press Kit | no. 1757-01
Press release only in English
With the reusable coffee capsule made of stainless steel a long-cherished wish comes true for many Nespresso® drinkers. Piles of rubbish from disposable capsules belong to the past. Once bought, the reusable capsule lasts for a lifetime!
How does it work? Simply by filling ones favourite coffee into the capsule, closing it and putting it into the machine as usual. The coffee tastes twice as good, knowing that it corresponds to a more
The reusable capsule is a true alternative to the 8 000 tons of aluminium waste that is generated every year. Thanks to the ingenious design the capsule can be shipped ecologically and economically in a thin envelope rather than in a parcel.
This year, "mycoffeestar“ has been honoured with the Red Dot Award 2015 "Best of the Best" and International Design Awards IDA "Gold winner“.
The patented innovation from a Zurich based design company is available from $ 37.90 including a coffee sample.
The reusable capsule can be purchased directly at www.mycoffeestar.com.
About the Red Dot Award
The Red Dot: Best of the Best is awarded for innovative design and is the highest individual award in the Red Dot Award: Product Design. Only outstanding products in a category receive this award – in 2015, only 81 products from 31 categories worldwide were given the sought-after seal of quality.
Professor Dr Peter Zec, Founder and CEO of the Red Dot Award: “For 60 years, the most-respected design experts have been convening every year in Essen to seek out the best designs. This year we had a record number of almost 5,000 entries – a huge amount of work for our jury members, who assessed each individual product, and a special value of the distinction due to the high standard. The laureates of the Red Dot Award: Product Design 2015 have demonstrated exceptionally high achievements and have thus been deservedly successful in the world’s largest design competition.”
For more information
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