Press Kit | no. 6614-01
PHAiTO: Artificial intelligence revolutionizes professional photo editing
Image Salon
Image Salon, Canadian leader and major international player in high-quality photo editing and retouching, announces the launch of PHAiTO, a professional online editing software powered by artificial intelligence and the expertise of skilled retouchers.
“PHAiTO is the next step in the revolution in automated photo editing,” said Image Salon CEO Victoria Dimaano. “This software is the result of the work of a team of more than 50 local photo retouchers who edit millions of professional photos each year for prestigious brands like Lexon Design, Diff Eyewear, Canva, Lancôme, Skull Candy, and UNTTLD. The impeccable quality of Image Salon’s work is behind every detail in PHAiTO, helping image creators increase their productivity."
Studio quality in each edit
Part of a burgeoning world market in photo retouching, PHAiTO stands out from its international competitors in several ways. First, the software is remarkably precise thanks to a corpus of more than 120,000 professional photographs, carefully curated from the tens of millions of pictures in Image Salon’s database.
Everything has been accounted for to ensure that photographs of every type – weddings, events, fashion, lifestyle, portraits, e-commerce, advertising, tourism, editorial, art, real estate, architecture, design, and more – are processed using strict criteria that produce optimal photographic results. Composition, exposure, white balance, contrast, different looks, and styles: “PHAiTO does practically human-quality work,” said Ms. Dimaano.
Power, speed, autonomy
In addition to offering greater precision, PHAiTO is an extremely powerful, but very user-friendly, online tool. When the user uploads a gallery of images via Adobe Lightroom, the software is able to process each photograph in less than one second.
PHAiTO is aimed at supporting the work of photographers and companies that need to do a certain volume of work on a tight deadline, without compromising on quality. For example, it can be very useful for real estate agents who need to list properties as quickly as possible.
A human-scale innovation
The arrival of PHAiTO adds another tool to Image Salon’s collection. The innovative company already serves thousands of companies on all continents. Ms. Dimaano is particularly proud of her team of seasoned local retouchers, who stay on top of trends and are trained in the latest technology.
“At Image Salon, we do more than retouch photos. We listen to our clients, advise them, and collaborate closely to customize their brand image. That means PHAiTO complements the solutions we already offer,” Ms. Dimaano added.
The software is faster and more cost-effective than conventional retouching, and it has the benefit of producing final output, or laying a foundation for doing final retouching by hand.
“PHAiTO is the only software of its kind, and it’s ready to conquer the world!” concludes Ms. Dimaano.
About Image Salon
Founded in 2014 by two photographers, Image Salon is a woman-led company that has grown to become one of Canada’s biggest photo editing and retouching studios. Image Salon is also an important global player, with thousands of users in more than 40 countries.
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