Press kit no. 6614-01

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Press kit - Press release - PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon

Press Kit | no. 6614-01

PHAiTO: Artificial intelligence revolutionizes professional photo editing

Montreal, Canada

Image Salon

Montreal, Canada, 2023-04-26 - 

Image Salon, Canadian leader and major international player in high-quality photo editing and retouching, announces the launch of PHAiTO, a professional online editing software powered by artificial intelligence and the expertise of skilled retouchers.


“PHAiTO is the next step in the revolution in automated photo editing,” said Image Salon CEO Victoria Dimaano. “This software is the result of the work of a team of more than 50 local photo retouchers who edit millions of professional photos each year for prestigious brands like Lexon Design, Diff Eyewear, Canva, Lancôme, Skull Candy, and UNTTLD. The impeccable quality of Image Salon’s work is behind every detail in PHAiTO, helping image creators increase their productivity."


Studio quality in each edit

Part of a burgeoning world market in photo retouching, PHAiTO stands out from its international competitors in several ways. First, the software is remarkably precise thanks to a corpus of more than 120,000 professional photographs, carefully curated from the tens of millions of pictures in Image Salon’s database.


Everything has been accounted for to ensure that photographs of every type – weddings, events, fashion, lifestyle, portraits, e-commerce, advertising, tourism, editorial, art, real estate, architecture, design, and more – are processed using strict criteria that produce optimal photographic results. Composition, exposure, white balance, contrast, different looks, and styles: “PHAiTO does practically human-quality work,” said Ms. Dimaano.


Power, speed, autonomy

In addition to offering greater precision, PHAiTO is an extremely powerful, but very user-friendly, online tool. When the user uploads a gallery of images via Adobe Lightroom, the software is able to process each photograph in less than one second.


PHAiTO is aimed at supporting the work of photographers and companies that need to do a certain volume of work on a tight deadline, without compromising on quality. For example, it can be very useful for real estate agents who need to list properties as quickly as possible.


A human-scale innovation

The arrival of PHAiTO adds another tool to Image Salon’s collection. The innovative company already serves thousands of companies on all continents. Ms. Dimaano is particularly proud of her team of seasoned local retouchers, who stay on top of trends and are trained in the latest technology.


“At Image Salon, we do more than retouch photos. We listen to our clients, advise them, and collaborate closely to customize their brand image. That means PHAiTO complements the solutions we already offer,” Ms. Dimaano added.

 

The software is faster and more cost-effective than conventional retouching, and it has the benefit of producing final output, or laying a foundation for doing final retouching by hand.


“PHAiTO is the only software of its kind, and it’s ready to conquer the world!” concludes Ms. Dimaano.

For more details about PHAiTO, see attached Q&A.

About Image Salon

Founded in 2014 by two photographers, Image Salon is a woman-led company that has grown to become one of Canada’s biggest photo editing and retouching studios. Image Salon is also an important global player, with thousands of users in more than 40 countries.

- 30 -

For more information

  1. www.phaito.com/
  2. imagesalon.com/
  3. www.instagram.com/byphaito/

Media contact

Attachments

Q&A
Low-resolution images ~ 5.67 MB
High-resolution tif images ~ 590 MB
High-resolution jpg images ~ 83 MB

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PHAiTO
Video credit: Image Salon
Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - After PHAiTO editing - design/architecture - bedroom - Photo credit: D&D
After PHAiTO editing - design/architecture - bedroom
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Very High-resolution image : 20.0 x 13.33 @ 300dpi ~ 6.5 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Before PHAiTO editing - design/architecture - bedroom - Photo credit: D&D
Before PHAiTO editing - design/architecture - bedroom
Photo credit: D&D
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Very High-resolution image : 20.0 x 13.33 @ 300dpi ~ 8.3 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - After PHAiTO editing - design/architecture - kitchen - Photo credit: Victoria Dimaano, Image Salon
After PHAiTO editing - design/architecture - kitchen
Photo credit: Victoria Dimaano, Image Salon
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Medium-resolution image : 5.65 x 8.47 @ 300dpi ~ 1.6 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Before PHAiTO editing - design/architecture - kitchen - Photo credit: Victoria Dimaano, Image Salon
Before PHAiTO editing - design/architecture - kitchen
Photo credit: Victoria Dimaano, Image Salon
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Medium-resolution image : 5.7 x 8.53 @ 300dpi ~ 1.7 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - After PHAiTO editing - design/architecture - kitchen - Photo credit: D&D
After PHAiTO editing - design/architecture - kitchen
Photo credit: D&D
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Very High-resolution image : 20.0 x 13.33 @ 300dpi ~ 6.4 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Before PHAiTO editing - design/architecture - kitchen - Photo credit: D&D
Before PHAiTO editing - design/architecture - kitchen
Photo credit: D&D
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Very High-resolution image : 20.0 x 13.33 @ 300dpi ~ 6 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - After PHAiTO editing - design/architecture - living - Photo credit: D&D
After PHAiTO editing - design/architecture - living
Photo credit: D&D
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Very High-resolution image : 20.0 x 13.33 @ 300dpi ~ 7.8 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Before PHAiTO editing - design/architecture - living - Photo credit: D&D
Before PHAiTO editing - design/architecture - living
Photo credit: D&D
Download

Very High-resolution image : 20.0 x 13.33 @ 300dpi ~ 7.6 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - After PHAiTO editing - design/architecture - kitchen - Photo credit: Victoria Dimaano, Image Salon
After PHAiTO editing - design/architecture - kitchen
Photo credit: Victoria Dimaano, Image Salon
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Medium-resolution image : 8.46 x 5.65 @ 300dpi ~ 1.6 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Before PHAiTO editing - design/architecture - kitchen - Photo credit: Victoria Dimaano, Image Salon
Before PHAiTO editing - design/architecture - kitchen
Photo credit: Victoria Dimaano, Image Salon
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Medium-resolution image : 8.53 x 5.7 @ 300dpi ~ 1.6 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - After PHAiTO editing - design/produit - Photo credit: Studio Sage (Image Salon)
After PHAiTO editing - design/produit
Photo credit: Studio Sage (Image Salon)
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Very High-resolution image : 14.79 x 22.19 @ 300dpi ~ 12 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Before PHAiTO editing - Brand/lifestyle - Photo credit: Studio Sage (Image Salon)
Before PHAiTO editing - Brand/lifestyle
Photo credit: Studio Sage (Image Salon)
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Very High-resolution image : 14.93 x 22.4 @ 300dpi ~ 9.3 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - After PHAiTO editing - Brand/lifestyle - Photo credit: Studio Sage (Image Salon)
After PHAiTO editing - Brand/lifestyle
Photo credit: Studio Sage (Image Salon)
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Very High-resolution image : 13.25 x 19.88 @ 300dpi ~ 12 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Before PHAiTO editing - Brand/lifestyle - Photo credit: Studio Sage (Image Salon)
Before PHAiTO editing - Brand/lifestyle
Photo credit: Studio Sage (Image Salon)
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Very High-resolution image : 13.33 x 20.0 @ 300dpi ~ 6.6 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - After PHAiTO editing - Brand/lifestyle - Photo credit: Studio Sage (Image Salon)
After PHAiTO editing - Brand/lifestyle
Photo credit: Studio Sage (Image Salon)
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Very High-resolution image : 14.84 x 22.26 @ 300dpi ~ 13 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Before PHAiTO editing - Brand/lifestyle - Photo credit: Studio Sage (Image Salon)
Before PHAiTO editing - Brand/lifestyle
Photo credit: Studio Sage (Image Salon)
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Very High-resolution image : 14.93 x 22.4 @ 300dpi ~ 11 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Studio Sage - Fashion/Editorial - Photo credit: Studio Sage (Image Salon)
Studio Sage - Fashion/Editorial
Photo credit: Studio Sage (Image Salon)
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Medium-resolution image : 8.33 x 6.25 @ 300dpi ~ 850 KB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Studio Sage - Design/Product (photography studio) - Photo credit: Studio Sage (Image Salon)
Studio Sage - Design/Product (photography studio)
Photo credit: Studio Sage (Image Salon)
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High-resolution image : 14.65 x 9.78 @ 300dpi ~ 7.2 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Manual photo retouching service by Image Salon (After) - Photo credit: Victoria Dimaano, Image Salon
Manual photo retouching service by Image Salon (After)
Photo credit: Victoria Dimaano, Image Salon
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Very High-resolution image : 19.88 x 13.27 @ 300dpi ~ 11 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Manual photo retouching service by Image Salon (Before) - Photo credit: Victoria Dimaano, Image Salon
Manual photo retouching service by Image Salon (Before)
Photo credit: Victoria Dimaano, Image Salon
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Very High-resolution image : 19.88 x 13.27 @ 300dpi ~ 13 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle -   Manual photo retouching service by Image Salon (After)    - Photo credit: Victoria Dimaano, Image Salon
Manual photo retouching service by Image Salon (After)
Photo credit: Victoria Dimaano, Image Salon
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Very High-resolution image : 17.82 x 11.9 @ 300dpi ~ 6.7 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Manual photo retouching service by Image Salon (Before) - Photo credit: Victoria Dimaano, Image Salon
Manual photo retouching service by Image Salon (Before)
Photo credit: Victoria Dimaano, Image Salon
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Very High-resolution image : 17.82 x 11.9 @ 300dpi ~ 6.4 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - PHAiTO - Photo credit: Image Salon
PHAiTO
Photo credit: Image Salon
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Medium-resolution image : 8.33 x 4.69 @ 300dpi ~ 1.1 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Image Salon logo - Photo credit: Image Salon
Image Salon logo
Photo credit: Image Salon
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Medium-resolution image : 5.33 x 6.67 @ 300dpi ~ 540 KB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - PHAiTO logo - Photo credit: Image Salon
PHAiTO logo
Photo credit: Image Salon
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Medium-resolution image : 5.33 x 6.67 @ 300dpi ~ 120 KB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Image Salon team - Photo credit: Image Salon
Image Salon team
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Medium-resolution image : 8.33 x 5.56 @ 300dpi ~ 1.5 MB

Press kit | 6614-01 - Press release | PHAiTO: Artificial intelligence revolutionizes professional photo editing - Image Salon - Lifestyle - Victoria Dimaano, CEO, Image Salon - Photo credit: Image Salon
Victoria Dimaano, CEO, Image Salon
Photo credit: Image Salon
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Low-resolution image : 2.5 x 3.5 @ 300dpi ~ 110 KB

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