PURE is Moving to Griffintown and is now located at 1845 William Street.
The new showroom is located in the vibrant neighbourhood of Griffintown, which is quickly becoming Montreal’s destination for upscale design, attracting avant‑garde furniture and interior decoration boutiques, as well as design professionals.
Proud and excited to be part of this shift, PURE has selected an industrial-style historic building, representative of the neighbourhood, to create an elegant, tranquil, and welcoming space for the showroom—an ideal starting point for new, completely personalized kitchen designs.
“Our clients love coming in to meet with us, where they can sit down and discuss their projects in an atmosphere that’s conducive to making the right decisions. Our role is to listen to our clients while offering advice, guiding them while attentively coordinating their projects. Italian furniture is emblematic of European concepts and comes with its own school of thought that the customer benefits from discovering. Our expertise in interior design allows us to offer a different experience from straight resellers,” said Carl Lapointe, Owner and Interior Designer at PURE.
For five years now, PURE has offered its clientele a range of prestigious collections for tailored interiors. In addition to European-made kitchens, which remain the flagship of the company, is a comprehensive range of integrated storage systems, architectural doors, fittings, lighting, furnishings, and interior finishes. A veritable gateway to Europe, PURE selects its suppliers and collections with special care, using a curated approach based on superior quality, innovation, functionality, freedom of composition, and the elegance of the lines and materials. These renowned brands include Cesar, Elmar, Key, Giellesse, Lema, Lualdi, Zalf Mobili, Arflex, and Désirée.
The showroom is an ideal point of contact, as much for individuals seeking signature quality as for architects and design professionals wishing to design exceptional, singular spaces.
For a glimpse of current trends and available collections, visit puremontreal.com or the new location at 1845 William Street.