About Beau Lake

Beau Lake is a waterside luxury brand born from a deep connection to the water. That connection moves the company to consider carefully what they design, the role their products play in the environment, and the partnerships they form with other brands in categories ranging from art and fashion to luxury and water quality and conservation around the world.

Four Seasons, Safe Harbor, Surfrider, and Ulysse Nardin are among the many formidable brands with whom Beau Lake has collaborated.

The company's ethos, THE WATER IS CALLING, is much more than a tagline. According to founder and CEO, Paul Lavoie, “There is a call to play, of course, but also to care. Protecting the water is our greatest calling. Through design and innovation, Beau Lake transforms waterside commodities into waterside luxuries to bring people to the water’s edge, and to answer that call.”

Blending contemporary art into their inaugural surf collection seems befitting for a company that has blended the boundaries of art and water since its inception. According to Managing Director, Brad Ariss, “The water is the inspiration. Our boards are the canvas. This has always been our mentality, which is why we collaborated with real artists to breathe life into this project. We are truly honored to be working with the artists we love and respect - and whose work is internationally recognized -  who have drawn from their own connections to the water to make this a reality.”

“In the mid-eighties, I went to school on Oahu and got involved in the surf culture there. It was a lovely time in my life. On this board. I've applied my personal language in a way that reminds me of high-tech flowers and sunbursts: pure optimism.” - Douglas Coupland

For more information on this project, please reach out to info@beaulake.com.