COORDINATION ASIA’s projects at Nike House of Innovation Shanghai won the Jury Prize Award for the Pop-Up Store of the Year category at the Frame Awards 2020. 

The Frame Awards 2020 has received almost 1,076 submissions from hundreds of design studios from over 51 countries across the globe. The jury panel for the spatial award retail category consists of internationally renowned directors from top brands. From hundreds of submissions, the jury selected our project at Nike House of Innovation Shanghai as the Pop-Up Store of the Year.

Since 2018, COORDINATION ASIA has helped Nike to create a changing curated retail experience with a series of thematic in-store installations that capture the key moments in the innovation process. These regularly changing in-store installations unveiled the outstanding retail concept at Nike’s “House of Innovation”, an experimental and experience-driven flagship store.

The curated shopping experience offers consumers a peek behind the curtain of Nike’s biggest innovation moments and creative journeys, from research to production. Thematic immersive experiences were created for three collections between 2018 and 2019, revealing distinctive stories of innovation and presenting the products in a way that catches the interlocutor's attention. 

What’s presented at House of Innovation Shanghai is a series of immersive experiences carefully curated to tell the story of innovation and design. The technical details and technology behind the creation of each product are transformed into story-telling installations that not only allow consumers to understand the products from another perspective and through interaction but also engage them in the creative process. 

What differentiates House of Innovation Shanghai is that the theme changes every few weeks along with featured collections and the entire space changes overnight accordingly. Each "make-over" is a new iteration of the core concept rendered into the enthralling lab-like environment. By including the backstage and design in the making, the thematic installations at House of Innovation Shanghai have created a new outlook for retail experiences. 

COORDINATION ASIA is honored to receive recognition from the industry’s leaders and experts. With passion and determination, COORDINATION ASIA will continue to create meaningful and engaging experiences.

Technical sheet

Official name of the project: House of Innovation In-store Installations 
Client: NIKE SPORTS (CHINA) CO., Ltd
Year of Completion: 2018 - 2019
Location of Project: 829, Nanjing East Rd, Huangpu District, Shanghai, China
Area of project: 1,500 m2
Project manager: Yu Yin 
Design team: Tilman Thürmer, Manuela Mappa, Vega Li
Francesca Inchingolo, Dora Latkoczy, Juicheng Hung and Horace Wang
Photographer(s): COORDINATION ASIA and Charlie Xia

About COORDINATION ASIA

COORDINATION ASIA is an award-winning agency for architecture and interior design, specialising in creating dynamic and bold environments for museums, exhibitions, retail spaces, and hospitality services. Our constant search for innovative ideas and extraordinary design solutions is what sets us apart.