Press kit no. 4150-13

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Press kit - Press release - Ghaf Woods Experience Centre - aoe

Press Kit | no. 4150-13

Press release only in English

Ghaf Woods Experience Centre

Dubai, United Arab Emirates

aoe

Beijing, China, 2025-09-02 - 

Nestled within Dubai’s first-ever forest living community, the Ghaf Woods Experience Centre stands as a landmark of sustainable innovation and immersive place making.


Ghaf Woods community redefines urban living by weaving nature into the fabric of everyday life. At its heart stands the Ghaf Woods Experience Centre—a fully immersive, future-forward destination designed to engage, educate, and inspire, leading the way for future living experiences. This Experience Centre design, led by Chinese architecture firm aoe, and with a design developed by Dubai architecture firm STUDIOI, is the first overseas project of aoe, marking a milestone step in its interdenominational journey in Dubai.


Located near Sheikh Mohamed bin Zayed Highway, and next to Global Village, one of Dubai’s most popular cultural, entertainment, and shopping destinations, the centre sits at a nexus of connectivity, while offering a serene retreat into nature. Through thoughtful spatial sequencing, the building is shielded from city noise and gradually reveals itself through a curated journey, inviting guests to fully immerse themselves in the philosophy of “Living in harmony with nature”.


As a gateway into Ghaf Woods, the Experience Centre offers a multi-layered introduction to the community’s sustainable living vision. The design draws inspiration from the desert landscape, with a dynamic architectural form that mirrors a sand dune emerging from the terrain. Master planned like a stream weaving through the forest, the visitor journey begins with a drive into the woodland, where cars are discreetly dropped off. Inside, the centre merges storytelling, innovation, and place making.


Visitors are guided through a series of immersive experiences: from a signature “Light Tunnel” that plays with shadow and reflection, to curated displays of construction materials, and a VR tour that brings the future homes and landscapes of Ghaf Woods to life. Every element bridges the gap between vision and reality.


Along the outdoor path, a curated sequence of landscape nodes, including an Amphitheatre, Event Plaza, Quiet Garden, and Garden of Water, offer contemplative and social spaces for visitors to pause and explore. These elements are carefully positioned as moments of discovery, like jewels scattered through the forest, enriching the spatial hierarchy and deepening the integration of nature and the built form.


The main building itself is sculpted to echo the organic undulations of a sand dune, rising and falling in tune with the terrain. It appears to grow from the earth, its GRC-stepped exterior wrapping the structure in a flowing, architectural rhythm. On the southern side, a floor-to-ceiling glass façade welcomes in views of a landscaped pond and forest canopy, dissolving the boundary between indoors and outdoors. The result is a serene, immersive atmosphere that evokes a sense of intimacy with the forest and a re-connection to nature.


Internally, the centre brings together technology, storytelling, and community visioning. A high-precision 3D model of the Ghaf Woods master plan allows visitors to understand the layout, green infrastructure, and sustainability features of the community. Material samples offer insights into the conscious choices made in the construction of future homes. Meanwhile, a VR-powered multimedia suite gives guests the opportunity to explore future residential units, landscapes, and public realms, bridging the gap between concept and lived experience with precision and clarity.


A VIP lounge and office zone are positioned on the quieter northern side, facing a private courtyard to offer comfort, privacy, and an ongoing connection to the natural environment for both visitors and staff.


Every aspect of the building considers UAE’s climate conditions. Extended eaves shade the façade, reducing solar gain and improving energy efficiency. The southern water feature contributes to passive cooling by lowering the immediate microclimate. The surrounding forest ecosystem, designed with native and adaptive species, contributes to cooler ambient temperatures across the community compared to the adjacent desert zone, proving how ecological design can directly enhance urban comfort.


Through these green building strategies, the Ghaf Woods Forest Experience centre serves as a working prototype for environmentally responsive architecture and climate-adaptive urbanism in the MENA region. Its role extends beyond storytelling to actively demonstrate how communities of the future can be built with resilience, beauty, and ecological intelligence.


Importantly, the centre’s open-plan spatial layout allows for functional evolution over time. As the community grows, the space can seamlessly transition into new uses, whether as a cultural venue, learning centre, or resident hub, ensuring long-term adaptability and value generation.


More than an architectural achievement, the Ghaf Woods Experience Centre represents a paradigm shift: a move toward biophilic design, low-carbon lifestyles, and sustainable, community-first development. It is a beacon of what living in harmony with nature can look like, offering first-row forest living, where nature and lifestyle exist in perfect balance, setting a new standard for human wellbeing and environmental stewardship.

Technical sheet

Completion Year: 2025.1.23

Gross Built Area: 450m2

Project location: Dubai, UAE

 

Competition and SD phase:

Design Firm: aoe

Chief Architect: Larry Wen

Technical Director: Jianning Ma

Design Consultant: Robert Sun

Architectural Design Team: Ruixin Cui, Yang Qian, Mengke Zhang, Zhiyu Chang, Xiao  Hai

Interior Design Team: Meng Sun, Mengjie Shi, Yuan Wang, Xiaofan Yin


DD, IFC and SUPERVISION phase:

Design Firm: STUDIOI

Technical Director: Nima Shoja

Project Manager: Vanessa Coetzee

Architectural Design Team: Saryas Shoja, Deborah Mocci, Bigad El Gritly

Interior Design Team: Magdalena Strag, Abdalla Wadi

Landscape Design Team: Claudia Juhre, Mahmoud Hazem

MEP Engineering Team: Mohammed Nader, Kamal Diab, Mohamed Hassan, Mohamed Bakry, Mohamed Baza,

Structural and Civil Engineering Team: Omar Shafiq, Amr Abdel Aal

Infrastructures Engineering Team: Manickam Srinivasan, Mohamed Hassan, Syeda Sharafat

Architect of record Team: Firas Kanjo, Haitham Diab

Supervision Team: Mehran Javadi, Rafat Sawalha, Islam Elsafani


Lighting: Light Func - Sakina Dugawalla-Moeller

FLS: Design Confidence - Aaron McDaid

Façade: Werner Sobek - Mustafa Alkan

Acoustic: Acoustic Logic - Aarfee Jameel Khan

Signage and wayfinding: BRIMAXX - Andreas Graf

Waste management: GREENVISION - Saf galaites

Sustainability: EMS - Errol Colaco

Pool & Water Features: Aquashi - Richard Deeb

Audio Visual Specialist: Imagination - Viviana Stecconi

Security & Threat Assessment: Jonathan Keith

Landscape: SWA Group, STUDIOI, SLA


Photography: Arch-Exist Photography

About aoe

aoe is a professional architecture design firm working in a variety of fields, including master planning, residential, retail, mixed-use, tourism, hospitality, cultural, education, and interior design. Since its establishment, the firm has been honoured to receive over 55 international design awards for its outstanding design works.


The company’s name -  'aoe' - originates from a renowned quote by American architect and theorist Bernard Tschumi: "There is no architecture without event". This quote has become the core concept of aoe's architectural practice. As a dynamic design force in this rapidly evolving era, they are committed to exploring the relationship between users and architectural spaces, and to creating logical spaces, materials, structures and processes. Adopting a developmental attitude towards culture, and viewing innovation as a design value, aoe ensures  that every architectural work is full of vivid events.


With a progressive cultural perspective, and innovation as a core value, aoe approaches every project as an opportunity to craft spaces filled with meaning and narrative. They collaborate closely with clients from initial concept to final construction, ensuring that each project reflects their vision, while embodying design integrity and experiential richness.

- 30 -

For more information

  1. aoe-china.com

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Video credit: Arch-Exist Photography
Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
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Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
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High-resolution image : 15.0 x 10.0 @ 300dpi ~ 6.6 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
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Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
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High-resolution image : 13.33 x 10.0 @ 300dpi ~ 5.8 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 13.33 x 10.0 @ 300dpi ~ 6 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 7.7 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 13.33 x 10.0 @ 300dpi ~ 6.8 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 13.33 x 10.0 @ 300dpi ~ 7.2 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 10.0 x 15.0 @ 300dpi ~ 7.2 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 8.7 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 8.1 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 7.5 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 13.33 x 10.0 @ 300dpi ~ 6.5 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 8.9 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 13.33 x 10.0 @ 300dpi ~ 7.4 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 8.2 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 8.2 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 7.2 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 7.5 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 10 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 8.4 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Arch-Exist Photography
Photo credit: Arch-Exist Photography
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 8 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Ghaf Woods  project team
Photo credit: Ghaf Woods project team
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 6.7 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Ghaf Woods  project team
Photo credit: Ghaf Woods project team
Download

High-resolution image : 10.0 x 15.0 @ 300dpi ~ 6.8 MB

Press kit | 4150-13 - Press release | Ghaf Woods Experience Centre - aoe - Commercial Architecture - Photo credit: Ghaf Woods  project team
Photo credit: Ghaf Woods project team
Download

High-resolution image : 15.0 x 10.0 @ 300dpi ~ 8.5 MB

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