Press kit no. 1303-14

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Press kit - Press release - Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture

Press Kit | no. 1303-14

Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie

Montreal, Canada

Sid Lee Architecture

Sid Lee Biosquare: a campus that makes creativity float over the heart of downtown Montreal

Montreal, Canada, 2022-09-07 - 

As part of a larger project to revitalize the iconic Place Ville Marie and its esplanade, Sid Lee Architecture is proud to present the new offices of leading creative firm Sid Lee, which is now headquartered in three of the quadrants formerly occupied by the Royal Bank of Canada.

 

The architectural makeover of the spaces is part of the revitalization of downtown Montreal and an affirmation of the agency’s commitment to creating new links with the urban epicentre. It also features a luminous and open renewal of one of the city’s most iconic spaces. With workers returning to offices, the Biosquare stands out as a place for inventiveness, floating in the heart of downtown, a liminal space bridging the street and the interior through the free flow of ideas.

 

“We envisioned the space as an extension of the city and its energy,” said Jean Pelland, architect and principal partner at Sid Lee Architecture. “By anchoring the architectural elements in human interaction, the campus becomes a platform that is active at all times of day, a place where artisans can gather, collaborate and create.”


A microcosm open to the city

The redesign of the space was based on two major principles and grounded in the desire to make the original offices lighter and more welcoming.

 

First, the free flow of the urban platform dictated the design, with the aim of achieving continuity between the city outside and the offices within. The campus — which the architects also call the Biosquare because of its shape and biophilic elements – is thus an extension of the urban environment in which it is located, at the intersection of disciplines and social spheres.

 

That continuity principle is also found in the infinite grid structuring the organization of the space. Covering the entire office area, the grid made it possible to conceptualize an open zone where different functions coexist easily and freely. In contrast to siloed, fragmented offices, Sid Lee Architecture used that template as a platform to link all of the spaces and the people moving within them. The Biosquare is thus a shared microcosm with endless possibilities; a collective world where professions mingle and the boundaries between functions are blurred.

 

Mineral space

On the ground floor, the main entrance to the Sid Lee offices provides an uninterrupted view of the public plaza. The dominant material type on this floor is mineral, with monoliths made of bush-hammered stone rising to form the café, kitchen and washroom spaces. This level’s different uses create the impression that each function is emerging from the ground independently. Here, we can infer a reference to the underground city, which provides a setting for the vitality of urban activity in nearby areas.

 

In the large clusters of stones, a delicate touch in the details preserves a sense of lightness. Shapes and materials brush against each other, as if floating. Each element is freely added to the others, strengthening the impression of completeness and fluidity while letting nature make its own path.

 

Biophilic environment

As we ascend to the first mezzanine and gain access to the two large stone quadrants where Sid Lee’s main creative and working spaces are located, the natural elements that were already starting to emerge from the ground now take centre stage. We have arrived in a dynamic place where magic happens. A third bridge has been added to the two existing ones to connect these two cubes in an agile and flowing manner.

 

On this floor, the grid as an organizational concept is apparent in each element, whether architectural or aesthetic. The centre of each quadrant serves as an agora, offering a more welcoming atmosphere that encourages people to gather. A balcony effect is created naturally when we turn our gaze upward and outward. Around the symbolic core of the common space, the rooms become smaller and more private.

 

Here, the grid structure serves as a framework for bringing together different worlds in a single ecosystem. It is a large canvas that allows us to deploy creative territories and gives the visual impression that anything can be built, that we can integrate blocks, walls, new functions and new ideas as they appear. This architectural metaphor also reminds us that everything is connected while free-floating in the air.

 

Inspiring creativity

The original travertine floors were uncovered and enhanced in the renovation process, and the skylights were stripped to reveal their structure, several of which were also strategically enlarged. Thanks to the linearity of the aerial grid, our gaze is led upward to the vast swaths of sky that were deliberately highlighted and made visible from most workstations.

 

The space is punctuated with multiple light fixtures by local lighting and design studio Lambert & Fils while a series of rooms displaying strong and distinctive conceptual identities stand on the periphery of the main grid and agoras. Created with the intent of providing inspiring environments for the firm’s teams, these spaces are ultimately immersion rooms for imaginative work. Inspired by natural references and familiar textures, they embody, in a sense, the multiplicity of imaginations that come together at Sid Lee.

 

“With the Biosquare, Sid Lee is bringing its entrepreneurial spirit to downtown Montreal and creating an accessible collaborative hub for the city’s creative and business communities, with the aim of helping novel ideas emerge,” said Sid Lee co-founder Philippe Meunier.

Technical sheet

Location: 12102 – 1 Place Ville Marie, Montreal, Quebec, Canada

Client: Sid Lee

Architects: Sid Lee Architecture

Architects of the original building Place Ville Marie: I.M. PEI

Area: 78,400 sq. ft. (7 floors)

General contractor: Pomerleau

Electromechanical engineers: Planifitech inc.

Structural engineers: Stantec

Photographers: David Boyer & Maxime Brouillet 

About Sid Lee Architecture

Sid Lee Architecture, founded in 2009, is run by Jean Pelland and Martin Leblanc, Architects and Senior Partners. Since 2015, Sid Lee Architecture has been part of Kyu, a new collective of creative businesses established by Hakuhodo DY Holdings, the second-largest network of agencies in Asia.

 

Sid Lee Architecture is overseeing several projects involving the repositioning of modern heritage buildings in Montreal’s business district. The firm recently collaborated with Ivanhoé Cambridge on the Projet Nouveau Centre action plan, after which major renovation projects were assigned to the team. The projects include the transformation of the emblematic Fairmont The Queen Elizabeth Hotel and the creation of the C2 Space on its rooftop. As for Place Ville Marie, Sid Lee Architecture is involved in multiple renovation assignments, including Au Sommet Place Ville Marie, Esplanade PVM, Le Cathcart Restaurants et Biergarten and Galerie PVM.

 

About Sid Lee

Sid Lee is a borderless creative agency applying storytelling, design and technology to build customer experiences that matter. Their multi-disciplinary team of 900 professionals works as one out of offices in Montreal, Toronto, New York, Paris, London, LA and Seattle. Working side by side with progressive clients, they deploy their creative capabilities in several disciplines, ranging from design to interactive and experiential communication to advertising and architecture. Practicing agile creative and production development, as well as radical collaboration both internally and with their clients, they create work that matters, allowing their clients to outperform their competitors and earn the trust and loyalty of their customers.

 

Offering fully integrated solutions across the globe, Sid Lee is a member of kyu, a collective of top-tier global creative companies — including IDEO and SYPartners — established by Hakuhodo DY Holdings, the second-largest agency network in Asia. Together, we propel our belief that creativity has the power to move the economy and society forward. Sid Lee also imagined C2 Montréal, one of the largest innovation conferences in the world.

- 30 -

For more information

  1. sidleearchitecture.com/en

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Sid Lee Biosquare video - French
Video credit: Sid Lee
Sid Lee Biosquare video - English
Video credit: Sid Lee
Press kit | 1303-14 - Press release | Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture - Commercial Interior Design - Photo credit: David Boyer
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Press kit | 1303-14 - Press release | Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture - Commercial Interior Design - Photo credit: David Boyer
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Press kit | 1303-14 - Press release | Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture - Commercial Interior Design - Photo credit: Maxime Brouillet
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Press kit | 1303-14 - Press release | Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture - Commercial Interior Design - Photo credit: Maxime Brouillet
Photo credit: Maxime Brouillet
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Press kit | 1303-14 - Press release | Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture - Commercial Interior Design - Photo credit: Maxime Brouillet
Photo credit: Maxime Brouillet
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Press kit | 1303-14 - Press release | Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture - Commercial Interior Design - Photo credit: Maxime Brouillet
Photo credit: Maxime Brouillet
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Press kit | 1303-14 - Press release | Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture - Commercial Interior Design - Photo credit: Maxime Brouillet
Photo credit: Maxime Brouillet
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Very High-resolution image : 13.33 x 20.0 @ 300dpi ~ 4.1 MB

Press kit | 1303-14 - Press release | Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture - Commercial Interior Design - Photo credit: Maxime Brouillet
Photo credit: Maxime Brouillet
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Very High-resolution image : 20.0 x 13.33 @ 300dpi ~ 1.8 MB

Press kit | 1303-14 - Press release | Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture - Commercial Interior Design - Photo credit: David Boyer
Photo credit: David Boyer
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Very High-resolution image : 27.52 x 18.35 @ 300dpi ~ 1.7 MB

Press kit | 1303-14 - Press release | Sid Lee Architecture Unveils Sid Lee’s New International Headquarters at Place Ville Marie - Sid Lee Architecture - Commercial Interior Design - Photo credit: David Boyer
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