Press kit no. 2757-47

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Press kit - Press release - William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA)

Press Kit | no. 2757-47

Press release only in English

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines

San Francisco, United States

William Duff Architects (WDA)

The new SFO Alaska Lounge—the airlines' largest in California—aligns with the company's $3 billion investment at major West Coast hubs

San Francisco, United States, 2024-11-20 - 

Located in Harvey Milk Terminal 1 (T1), the new SFO Alaska Lounge from William Duff Architects (WDA) features clean lines combined with the inviting warmth and comfort of a hotel, across 11,000 square feet. The result is a welcoming, dynamic, and sophisticated environment that pairs well with the newly renovated world-class terminal.


Alaska Airlines has positioned itself as the largest carrier at T1, where they currently serve approximately 5 million passengers annually.


"We help our clients enhance gate-to-gate experiences for their customers, and we are honored to work with Alaska Airlines to realize their vision," states WDA Founder William S. Duff, Jr.


The San Francisco-based architecture and interiors firm's portfolio of projects at SFO has included shops for luxury brands such as Gucci, Hermes, Burberry, Coach, and DFS Galleria, as well as dining and lounge amenities for Air France and British Airways.


"Our firm has worked at SFO for nearly 20 years across all four terminals," says WDA Associate Principal Jonathan Tsurui, who works closely with Duff to manage the firm's hospitality practice.


Tsurui led the WDA project team tasked with meeting an accelerated design and construction timeline, as well as realizing Alaska Airlines' goals, which included increasing seating capacity.


To maximize the floor plan, WDA created distinct areas bathed in natural light while incorporating Alaska's established lounge zones—featuring spaces to “Come In,” "Take a Breath," "Help Yourself," and "Cut Loose"—and ensuring seamless transitions and the maintenance of a cohesive visual narrative. Each area is visually distinguished through the use of unique ceiling treatments and furniture arrangements, with curves softening the space and uniting the sections. By providing six different seating types—ranging from comfy banquettes to room for a laptop or the privacy of a phone booth—WDA exceeded the head count goal.


WDA also created a design statement featuring something uniquely San Francisco —the Golden Gate Bridge enveloped in fog. Located centrally as a buffer between "Help Yourself" and the active bar area, the 40-foot, laser-cut metal acoustic wall serves both as a focal point and a functional element.


Through multiple design iterations, WDA ensured that the new lounge was precisely aligned with Alaska Airlines' vision.


"As architects and designers, we can enhance how people live, work, play and travel," concludes Tsurui. "Delivering this project to Alaska Airlines means that they not only meet the needs of various guests—whether they are leisure or business travelers—but also exceed them by providing something unparalleled."

About William Duff Architects (WDA)@wdarch_inc

Founded in 1998, and located in San Francisco, WDA finds inspiration in the people, landscapes, and values of Northern California, which inform every aspect of their work, from their design philosophy to their collaborative process, to their value for clear and transparent communication with their clients. The firm’s commitment to a culture that fosters curiosity, collaboration, and innovation drives its success in projects across its Hospitality, Residential, Community, and Commercial practices.

- 30 -

For more information

  1. wdarch.com

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Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - Designed to meet a minimum requirement of LEED Gold, the 11,000+ square foot SFO Alaska Lounge is located at San Francisco International Airport's Harvey Milk Terminal 1 (T1). - Photo credit: Matthew Millman
Designed to meet a minimum requirement of LEED Gold, the 11,000+ square foot SFO Alaska Lounge is located at San Francisco International Airport's Harvey Milk Terminal 1 (T1).
Photo credit: Matthew Millman
Download

Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 13 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - For the new SFO Alaska Lounge, the WDA team (William Duff, Managing Principal; Jonathan Tsurui, Associate Principal; Chris Stokes, Project Manager; Alli Foranda, Job Captain; Ashish Bhandari, Designer) worked with a project team which includes: Turner Construction; KPFF (Structural Engineer); Interface Engineering (MEP); ARUP (Acoustics and LEED Consultant, enhanced commissioning); Design West Partnership (Food Service Design); Studio Three Twenty One (Lighting Consultant).  - Photo credit: Matthew Millman
For the new SFO Alaska Lounge, the WDA team (William Duff, Managing Principal; Jonathan Tsurui, Associate Principal; Chris Stokes, Project Manager; Alli Foranda, Job Captain; Ashish Bhandari, Designer) worked with a project team which includes: Turner Construction; KPFF (Structural Engineer); Interface Engineering (MEP); ARUP (Acoustics and LEED Consultant, enhanced commissioning); Design West Partnership (Food Service Design); Studio Three Twenty One (Lighting Consultant).
Photo credit: Matthew Millman
Download

Very High-resolution image : 20.0 x 15.0 @ 300dpi ~ 11 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - Wood and metal combine to provide a welcoming modern vibe at the new SFO Alaska Lounge. - Photo credit: Matthew Millman
Wood and metal combine to provide a welcoming modern vibe at the new SFO Alaska Lounge.
Photo credit: Matthew Millman
Download

Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 13 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design -  <p class="">The new SFO Alaska Lounge features three distinct areas which incorporate the airline's established lounge zones--featuring spaces to "Take a Breath," Help Yourself," and "Cut Loose".</p>  - Photo credit: Matthew Millman

The new SFO Alaska Lounge features three distinct areas which incorporate the airline's established lounge zones--featuring spaces to "Take a Breath," Help Yourself," and "Cut Loose".

Photo credit: Matthew Millman
Download

Very High-resolution image : 20.0 x 15.0 @ 300dpi ~ 15 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - For the new SFO Alaska Lounge, furnishings and cabinetry were sourced from Allermuir, Andreu World, West Elm, 9to5 Aria, Talkbox, WCI, among others. - Photo credit: Matthew Millman
For the new SFO Alaska Lounge, furnishings and cabinetry were sourced from Allermuir, Andreu World, West Elm, 9to5 Aria, Talkbox, WCI, among others.
Photo credit: Matthew Millman
Download

Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 15 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design -  The "Take a Break" area is adjacent to the "Help Yourself" area. - Photo credit: Matthew Millman
The "Take a Break" area is adjacent to the "Help Yourself" area.
Photo credit: Matthew Millman
Download

Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 13 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design -  The "Take a Breath" area at SFO Alaska Lounge features lounge chairs from which customers can enjoy covetable runway views.  - Photo credit: Matthew Millman
The "Take a Breath" area at SFO Alaska Lounge features lounge chairs from which customers can enjoy covetable runway views.
Photo credit: Matthew Millman
Download

Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 15 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design -  The walls and ceilings throughout the SFO Alaska Lounge are painted in Benjamin Moore and Sherwin Williams.  - Photo credit:  Matthew Millman
The walls and ceilings throughout the SFO Alaska Lounge are painted in Benjamin Moore and Sherwin Williams.
Photo credit: Matthew Millman
Download

Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 14 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - At the SFO Alaska Lounge, WDA used different ceiling treatments to visually delineate the "Come In" (entry) area from the "Help Yourself" area. - Photo credit: Matthew Millman
At the SFO Alaska Lounge, WDA used different ceiling treatments to visually delineate the "Come In" (entry) area from the "Help Yourself" area.
Photo credit: Matthew Millman
Download

Very High-resolution image : 20.0 x 15.0 @ 300dpi ~ 15 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design -  WDA custom-designed this booth for the new SFO Alaska Lounge. - Photo credit: Matthew Millman
WDA custom-designed this booth for the new SFO Alaska Lounge.
Photo credit: Matthew Millman
Download

Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 16 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design -  To enhance brand recognition, the beverage station at the SFO Alaska Lounge features custom Fireclay tile in the airline's color palette.  - Photo credit: Matthew Millman
To enhance brand recognition, the beverage station at the SFO Alaska Lounge features custom Fireclay tile in the airline's color palette.
Photo credit: Matthew Millman
Download

Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 14 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - <p class="">Each of the distinct areas at the SFO Alaska Lounge is visually distinguished through the use of unique ceiling treatments and furniture arrangements, while curves—for example the asymmetrical sofa in the "Take a Break" area—soften the space overall and unite the three areas. </p> - Photo credit: Matthew Millman

Each of the distinct areas at the SFO Alaska Lounge is visually distinguished through the use of unique ceiling treatments and furniture arrangements, while curves—for example the asymmetrical sofa in the "Take a Break" area—soften the space overall and unite the three areas.

Photo credit: Matthew Millman
Download

Very High-resolution image : 20.0 x 15.0 @ 300dpi ~ 17 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design -  In the "Help Yourself" area at SFO Alaska Lounge, the countertops feature Ceasarstone.  - Photo credit: Matthew Millman
In the "Help Yourself" area at SFO Alaska Lounge, the countertops feature Ceasarstone.
Photo credit: Matthew Millman
Download

Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 13 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - This acoustic wall at SFO Alaska Lounge, which features the Golden Gate Bridge shrouded in fog, provides an aesthetic focal point and enhances sound control. - Photo credit: Matthew Millman
This acoustic wall at SFO Alaska Lounge, which features the Golden Gate Bridge shrouded in fog, provides an aesthetic focal point and enhances sound control.
Photo credit: Matthew Millman
Download

Very High-resolution image : 14.29 x 20.0 @ 300dpi ~ 13 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - In the "Cut Loose" area, seating options include booths which can flexibly accommodate a group conversation. - Photo credit: Matthew Millman
In the "Cut Loose" area, seating options include booths which can flexibly accommodate a group conversation.
Photo credit: Matthew Millman
Download

Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 15 MB

Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - <ul type="disc"></ul><ul type="disc"></ul><p class="">The manufacturers whose finishes were specified for the new SFO Alaska Lounge include Bentley Mills, Knoll Fabrics, Ultrafabrics, HBF Fabrics, Kvadrat, Filzfelt, Chemetal, among others.</p><ul type="disc"></ul><ul type="disc"></ul> <ul type="disc"></ul><ul type="disc"></ul>  - Photo credit: Matthew Millman

      The manufacturers whose finishes were specified for the new SFO Alaska Lounge include Bentley Mills, Knoll Fabrics, Ultrafabrics, HBF Fabrics, Kvadrat, Filzfelt, Chemetal, among others.

              Photo credit: Matthew Millman
              Download

              Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 16 MB

              Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design -  In the "Take a Breath" area, the seating options include comfortable loungers with views of the runway. - Photo credit: Matthew Millman
              In the "Take a Breath" area, the seating options include comfortable loungers with views of the runway.
              Photo credit: Matthew Millman
              Download

              Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 17 MB

              Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - In the "Cut Loose" area at the SFO Alaska Lounge, natural light creates patterns on the floor and adds to the cozy atmopshere. - Photo credit: Matthew Millman
              In the "Cut Loose" area at the SFO Alaska Lounge, natural light creates patterns on the floor and adds to the cozy atmopshere.
              Photo credit: Matthew Millman
              Download

              Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 13 MB

              Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design -  In the "Cut Loose" area, which features a rounded bar, seating options include bar stools, runway-side high back chairs, banquettes and club chairs.  - Photo credit: Matthew Millman
              In the "Cut Loose" area, which features a rounded bar, seating options include bar stools, runway-side high back chairs, banquettes and club chairs.
              Photo credit: Matthew Millman
              Download

              Very High-resolution image : 20.0 x 15.0 @ 300dpi ~ 17 MB

              Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design - The "Cut Loose" area at the SFO Alaska Lounge provides a variety of seating options to view runway. - Photo credit: Matthew Millman
              The "Cut Loose" area at the SFO Alaska Lounge provides a variety of seating options to view runway.
              Photo credit: Matthew Millman
              Download

              Very High-resolution image : 20.0 x 15.0 @ 300dpi ~ 13 MB

              Press kit | 2757-47 - Press release | William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines - William Duff Architects (WDA) - Commercial Interior Design -  <p class=""> Designed to LEED Gold standards, the new SFO Alaska Lounge features a refined industrial aesthetic and the integration of sustainable materials and practices throughout the space.</p>  - Photo credit:  Matthew Millman

              Designed to LEED Gold standards, the new SFO Alaska Lounge features a refined industrial aesthetic and the integration of sustainable materials and practices throughout the space.

              Photo credit: Matthew Millman
              Download

              Very High-resolution image : 15.0 x 20.0 @ 300dpi ~ 14 MB

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