Junshan Cultural Center
Neri&Hu Design and Research Office
Multi-purpose Hall
Photo credit:
Pedro Pegenaute
Junshan Cultural Center
Neri&Hu Design and Research Office
Lobby
Photo credit:
Pedro Pegenaute
Junshan Cultural Center
Neri&Hu Design and Research Office
Second floor
Photo credit:
Pedro Pegenaute
Junshan Cultural Center
Neri&Hu Design and Research Office
Second floor
Photo credit:
Pedro Pegenaute
Junshan Cultural Center
Neri&Hu Design and Research Office
Sales area
Photo credit:
Xia Zhi
Junshan Cultural Center
Neri&Hu Design and Research Office
Courtyard
Photo credit:
Pedro Pegenaute
Junshan Cultural Center
Neri&Hu Design and Research Office
Bar
Photo credit:
Pedro Pegenaute
Junshan Cultural Center
Neri&Hu Design and Research Office
Lyndon Neri and Rossana Hu, Founding Partners of Neri&Hu Design and Research Office
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Neri&Hu
The Art of Bloom
Intertrend Communications
The Art of Bloom is an exhibition that combines tactile and technological elements to create a truly one-of-a-kind immersive experience.
Photo credit:
Brandon Shigeta
The Art of Bloom
Intertrend Communications
The venue, Edison Theatre, is a century-old theatre that Intertrend renovated and transformed to give back to the community of downtown Long Beach.
Photo credit:
Brandon Shigeta
Advertising
The Art of Bloom
Intertrend Communications
The Art of Bloom was the first immersive exhibition in downtown Long Beach, California, and was held from July 24 to September 29, 2019.
Photo credit:
Brandon Shigeta
The Art of Bloom
Intertrend Communications
The main installation was called “The Petal Room”. It featured 3,500 real flowers, 6 million falling petals, interactive lighting, and a signature aroma.
Photo credit:
Brandon Shigeta
The Art of Bloom
Intertrend Communications
Whether playing with petals, posting social content, or stopping to reminisce for a while, visitors found their own unique ways of interacting with the exhibit.
Photo credit:
Brandon Shigeta
The Art of Bloom
Intertrend Communications
Our installations encouraged visitors to rediscover the special symbiotic relationship that humans have with flowers, and in turn, nature.
Photo credit:
Brandon Shigeta
The Art of Bloom
Intertrend Communications
The second installation,“Augmented Nature Room”, provided more intimate ways to interact with flowers and nature.
Photo credit:
Brandon Shigeta
The Art of Bloom
Intertrend Communications
To accentuate the visceral element of scent, we created a custom fragrance called “Symbiosis” which visitors could experience both in whole in the main room and in deconstructed form in the hallway.
Photo credit:
Brandon Shigeta
The Art of Bloom
Intertrend Communications
Through seven stations of AR interactions, visitors activated elements of nature that flowers and people both need, such as soil, water, light, and time.
Photo credit:
Brandon Shigeta
The Art of Bloom
Intertrend Communications
Photo credit:
Brandon Shigeta
The Art of Bloom
Intertrend Communications
The visual identity was unified under one branding guideline. Our merchandise and collaterals were carefully curated with local, sustainable collaborators to follow the theme of Symbiosis.
Photo credit:
Brandon Shigeta
Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works
Kasane no Irome - Piling up Colors
Photo credit:
Atsushi Ishida
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