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The Art of Bloom
Intertrend Communications

The Art of Bloom was the first immersive exhibition in downtown Long Beach, California, and was held from July 24 to September 29, 2019.

Photo credit:
Brandon Shigeta

The Art of Bloom
Intertrend Communications

The main installation was called “The Petal Room”. It featured 3,500 real flowers, 6 million falling petals, interactive lighting, and a signature aroma.

Photo credit:
Brandon Shigeta

The Art of Bloom
Intertrend Communications

Whether playing with petals, posting social content, or stopping to reminisce for a while, visitors found their own unique ways of interacting with the exhibit.

Photo credit:
Brandon Shigeta

The Art of Bloom
Intertrend Communications

Our installations encouraged visitors to rediscover the special symbiotic relationship that humans have with flowers, and in turn, nature.

Photo credit:
Brandon Shigeta

The Art of Bloom
Intertrend Communications

The second installation,“Augmented Nature Room”, provided more intimate ways to interact with flowers and nature.

Photo credit:
Brandon Shigeta

The Art of Bloom
Intertrend Communications

To accentuate the visceral element of scent, we created a custom fragrance called “Symbiosis” which visitors could experience both in whole in the main room and in deconstructed form in the hallway.

Photo credit:
Brandon Shigeta

The Art of Bloom
Intertrend Communications

Through seven stations of AR interactions, visitors activated elements of nature that flowers and people both need, such as soil, water, light, and time.

Photo credit:
Brandon Shigeta

The Art of Bloom
Intertrend Communications

Photo credit:
Brandon Shigeta

The Art of Bloom
Intertrend Communications

The visual identity was unified under one branding guideline. Our merchandise and collaterals were carefully curated with local, sustainable collaborators to follow the theme of Symbiosis.

Photo credit:
Brandon Shigeta

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

Kasane no Irome - Piling up Colors

Photo credit:
Atsushi Ishida

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

The square frames piling up float in the air. The light does not touch the panel.

Photo credit:
Atsushi Ishida

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

The light touches the square panel and the shape of the light appears.

Photo credit:
Atsushi Ishida

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

A light strikes the Koto player.

Photo credit:
Atsushi Ishida

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

Light spreads from the dancer.

Photo credit:
Atsushi Ishida

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

Panels dancing in the air shine.

Photo credit:
Atsushi Ishida

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

Color light that Piling up produces.

Photo credit:
Atsushi Ishida

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

A thin steel frame, a double layer mesh and a very thin black thread.

Photo credit:
Atsushi Ishida

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

Panels pile up.

Photo credit:
NAKAMURA KAZUNOBU DESIGN-WORKS

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

Photo credit:
NAKAMURA KAZUNOBU DESIGN-WORKS

Art space for Japanese dance wins Frame Awards 2020 - Set design of the year
Nakamura Kazunobu Design-Works

Photo credit:
NAKAMURA KAZUNOBU DESIGN-WORKS