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FRAME Awards 2024 Winners Revealed
FRAME
Single-Brand Store of the YearThe Tamburins Seongsu Flagship Store, Eonsld and The System Lab (8.93)Tamburins is reshaping the concept of offline stores to create a distinctive brand experience, solidifying its presence not just through products but also in the realm of space. Tamburins views its stores as places for customers to fully immerse themselves in the brand, rather than just spaces for making purchases. Their spaces intuitively showcase the aesthetics they pursue. ‘Interesting approach of to an open architectural framework structure that brings focus to the space within the glass enclosure,’ says John Naranjo, creative director at Arcadis - Callison RTKL. ‘The design creates curiosity in its approach.’
Photo credit:
Courtesy of Eonsld and The System Lab