Press Kit | no. 1010-19
ES24: Speculative Visions for
Complètement Design 2024, produced by Index-Design
Studio Jean Verville architectes
Under the theme of Speculative Visions, underscoring the importance of exploring the imaginary as a perpetual tool for creation, Jean Verville, guest curator for Complètement Design 2024, organized by Index-Design on March 14th at the Grand Quai, in the heart of Montreal's Old Port, surrounded himself with the team from his eponymous studio and the speculative architecture laboratory of Laval University's School of Architecture (EAUL) to imagine a participatory scenographic experience.
By deploying a grand unifying architectural gesture that shakes up the codes of trade shows, the speculative experimentation, created especially for the occasion, welcomes designers, exhibitors, and local and international speakers, all united in a decompartmentalized theatrical setting. Over 1,600 professionals and students from the fields of design and architecture become accomplices in the collective experience. The invitation is out: "We dress in black", says Jean.
In a transdisciplinary approach, ES24 brings together the artistic worlds of architectural installation, performance, music, photography, and video. The participatory scenography, which makes no distinction between visitors and exhibitors, borrows the minimalist characteristics of the museum exhibition space. The various selected objects, staged without hierarchy, facilitate discovery and interpretation through their arrangement and individual narratives.
The modular, demountable set-up, fully dimensioned to make optimum use of the materials used in its manufacture, allows Index-Design to completely re-use the system for future event iteration. The curation proposed to exhibitors solicits creations that are particularly manifest in the emergence of ideas with a strong component of innovation, circularity, and resource economy, summoning alternative modes of design and fruitful experimentation to lead us towards collective progress in a context of socio-ecological disruption.
Dressed in suits made from the protective packaging of the installation's modules, the performance by Jean Verville and the Speculative Architecture Laboratory teases visitors and exhibitors at Complètement Design 2024, allowing us all to speculate on the indispensable necessity of creating better with less.
Technical sheet
Complètement Design 2024
Production: Index-Design
Official presenter of the 2024 edition: Tafisa Canada
Event design: Sandra Heintz
Guest curator: Jean Verville, PhD art, Architect and Associate Professor, School of Architecture, Université Laval
ES24
Transdisciplinary speculative experiment
Dimensions: 2000m2
Montréal, Québec, Canada
Artistic director: Jean Verville PhD art, architect, and professor
Multidisciplinary creative team
Index Design : Arnaud Granata, Sandra Heintz, Caroline Ménard, Olivier Picard-Borduas, Géraldine Cadeau, Laura Caron
Studio Jean Verville architectes : Gabriel Ladouceur, France Goneau, Guillaume Turgeon Solis, Rémi St-Pierre, Tania Paula Garza Rico, Jacob Éthier
Speculative Architecture Laboratory of Laval University's School of Architecture : Gabriel Ladouceur, Charlotte Beaumariage, Vincent Ouellet, Laurence Laliberté, Joël Videaud Maillette, Samuel Paré, Léonie Fiset, Thomas Marineau, Jacob Éthier, Charlotte Audifax, Sophie Thibodeau
Exhibitors
American Biltrite, API avec Studio TK et Interface, Barbeau Desrosiers, Bosquet, CAB Déco, Can-Aqua, Centura, Céragrès, Cime, Cosentino, Cyrc, d'Armes, De Gaspé, Éclairage HITECH, Edith Sevigny-Martel, Éditions 8888, EDP et Eureka, Fisher & Paykel, Found, Humble Nature, Hydrotuiles, Ināt.., Italbec, Jacques et Anna, Jeremy Le Chatelier, Kohler, La Fabrique Allwood, LESORR, Loïc Bard, Lumigroup, Luxtec, Made In with Airborne, Mobico, Mohawk Group, Numérart, Planchers Mirage, Print International, Ramacieri Soligo, Sangare, Séjour Studio, Shaw Contract, Skyfold, Studio Ascètes, Tafisa, Tarkett with Prosol, Vicostone, Will Choui x Bolitomino.
Speakers
Jean Verville, Kwangho Lee, Karim Rashid, Aziza Chaouni, Daniel Zamarbide, Pierre Thibault, Iris Amizlev, Régine Apollon, Antonio di Bacco, Mary-Dailey Desmarais, Vincent Gervais, Georgie Lubin, Nicolas Lapierre, Valdyne Limage, Alex Lesage, Patrick Murphy, Éric Pelletier, Sara Perron-Desrochers, Marie-Ève Warren
Musical experience: Jesse Mac Cormack
Performance: Gabriel Ladouceur, Charlotte Beaumariage, Vincent Ouellet, Laurence Laliberté, Joël Videaud Maillette, Jean Verville
Photography and imagery: Maxime Brouillet, Maryse Béland, Jacob Éthier
Video : HW13 (Antoine Mahier)
Video music: Vincent Ouellet
Architectural woodwork: Ébénisterie CST inc.
Installation manager : Steve Tousignant - Ébénisterie CST
Lighting: Vincent Drapeau, EG ELECT and EDP
Assembly and installation: Ébénisterie CST and OVI construction
Event signage: SuperWise, Cindy Lanniciello
Complètement Design visual identity : Carl Robichaud
Website: Simsam Studio
Acknowledgements: Complètement Design 2024 partners: Kollectif, Montreal Museum of Fine Arts, Cadre Bâti, Architecture sans frontières Québec, Association des architectes en pratique privée du Québec, Association des designers industriels du Québec, Association professionnelle des designers d'intérieur du Québec, Association des architectes paysagistes du Québec, ELLE Décoration, Formes, Ligne, La pièce, v2com, Appareil Atelier, OVI, EDP, Machine, Fairmont The Queen Elizabeth.
About Index-Design
Index-Design fosters encounters and collective intelligence in an environment made up of designers, architects, interior designers, artisan-creators, manufacturers, publishers, distributors, and design enthusiasts. Through products and activities focused on practicality and encounters, including the annual publication of two reference guides, the organization of conferences, events, and the Complètement Design trade show, Index-Design equips the professional architecture and design community to realize ever more audacious projects. Index-Design is part of Groupe Infopresse.
About Jean Verville, PhD art, architect and associate professor, Laval University's School of Architecture
Jean Verville uses play, humor, and self-mockery in both his professional practice and his teaching approach. In parallel with his teaching activities and his professional practice, Jean Verville pursues a research and creative approach that questions the otherness and intersubjectivity that shape our understanding of our environments. His proposals illustrate issues and positions specific to today's visual culture, with its values and preoccupations. With apparent casualness, Jean Verville presents a reflection on spatiality, and on architecture's capacity to distract from a well-regulated routine through a metamorphosis of the everyday. Observing the impact of popular culture, Verville proposes playful interactions inviting individual appropriations to highlight the formal attributes, and the collective and collaborative dimensions of architectural space, while celebrating the multiplicity of perceptions.
About the Speculative Architecture Laboratory of Laval University's School of Architecture
Funded by Université Laval and the Fond de recherche du Québec en science et culture, the Speculative Architecture Laboratory, under the direction of Professor Jean Verville, explores the narrative evocative power of architecture to activate a collective speculative vision. The socially engaged approach calls for new ways of conveying ideas, combining multiple expertises and fostering transdisciplinary reflection in order to imagine innovative and hopeful ethical devices. This approach, which legitimizes abstract thinking, aims to develop alternative scenarios, influenced by current and future issues, and to push back current limits while assessing their impact on space, cultures, and communities. Experimentation with participative, performative, and socially engaged architectural proposals is a fundamental principle.
For more information
Media contact
- studio Jean Verville architectes
- Jean Verville
- j@jeanverville.com
- 5146225722
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