Munich – the design metropolis
bayern design GmbH
Photo credit:
MCBW
Munich – the design metropolis
bayern design GmbH
Photo credit:
MCBW
Advertising
Winners announce - DFA Awards 2014
Hong Kong Design Centre (HKDC)
Project Title: i.DummyWinning Company: Winswin Limited (Hong Kong)“A very hands-on tool for pattern making and fitting in the studio and a pride for the fashion industry in the region.” Eric Chan, Design for Asia Awards 2014 Judge Synopsis: Relied on by a host of insiders, dummies have already performed a vital function as part of the prototyping, manufacturing and fitting process. In view of this, Dr. Allan C. K. Chan from the Institute of Textile & Clothing at The Hong Kong Polytechnic University has decided to create an intelligent dummy that could provide the best quality fit for any body shape and reduce the need for storage space and overall costs. The development of i.Dummy benefitted from a cross-disciplinary approach, integrating product development, practical and professional knowledge in marketing, academic research into textile theory, data collection, technology and engineering.
Winners announce - DFA Awards 2014
Hong Kong Design Centre (HKDC)
Project Title: i.DummyWinning Company: Winswin Limited (Hong Kong)“A very hands-on tool for pattern making and fitting in the studio and a pride for the fashion industry in the region.” Eric Chan, Design for Asia Awards 2014 Judge Synopsis: Relied on by a host of insiders, dummies have already performed a vital function as part of the prototyping, manufacturing and fitting process. In view of this, Dr. Allan C. K. Chan from the Institute of Textile & Clothing at The Hong Kong Polytechnic University has decided to create an intelligent dummy that could provide the best quality fit for any body shape and reduce the need for storage space and overall costs. The development of i.Dummy benefitted from a cross-disciplinary approach, integrating product development, practical and professional knowledge in marketing, academic research into textile theory, data collection, technology and engineering.
Winners announce - DFA Awards 2014
Hong Kong Design Centre (HKDC)
Project Title: Nike MagistaWinning Company: Nike, Inc (USA)“When we assess a design, we’re not just thinking about its look and feel, it’s about how it functions and whether it’s a nice experience. We are not just thinking about the design, we also think about trying it ourselves.” Yao Yingjia, Design for Asia Awards 2014 Judge Synopsis: Magista is the result of four years of research and development by Nike’s eighty-strong research laboratory and product development teams in Italy and Asia. During the research and development process for Magista, Nike designers spent time with about 140 professional football players across Italy, Spain, England, Brazil and Germany. They developed rapport with the athletes, even playing video games together in hotel rooms between games, and most of all finding out what was wanted and needed on the football pitch, especially for dribbling and attacking. Magista employs Nike’s Flyknit technology, a groundbreaking method of production introduced in 2012 for Nike’s Flyknit Racer. Hailed by athletes for its feather-like weight and its snug fit, Flyknit features precision-engineered yarn that yields great structure and durability.
Advertising