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William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
Designed to meet a minimum requirement of LEED Gold, the 11,000+ square foot SFO Alaska Lounge is located at San Francisco International Airport's Harvey Milk Terminal 1 (T1).
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
For the new SFO Alaska Lounge, the WDA team (William Duff, Managing Principal; Jonathan Tsurui, Associate Principal; Chris Stokes, Project Manager; Alli Foranda, Job Captain; Ashish Bhandari, Designer) worked with a project team which includes: Turner Construction; KPFF (Structural Engineer); Interface Engineering (MEP); ARUP (Acoustics and LEED Consultant, enhanced commissioning); Design West Partnership (Food Service Design); Studio Three Twenty One (Lighting Consultant).
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
The new SFO Alaska Lounge features three distinct areas which incorporate the airline's established lounge zones--featuring spaces to "Take a Breath," Help Yourself," and "Cut Loose".
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
For the new SFO Alaska Lounge, furnishings and cabinetry were sourced from Allermuir, Andreu World, West Elm, 9to5 Aria, Talkbox, WCI, among others.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
At the SFO Alaska Lounge, WDA used different ceiling treatments to visually delineate the "Come In" (entry) area from the "Help Yourself" area.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
Each of the distinct areas at the SFO Alaska Lounge is visually distinguished through the use of unique ceiling treatments and furniture arrangements, while curves—for example the asymmetrical sofa in the "Take a Break" area—soften the space overall and unite the three areas.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
This acoustic wall at SFO Alaska Lounge, which features the Golden Gate Bridge shrouded in fog, provides an aesthetic focal point and enhances sound control.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
The manufacturers whose finishes were specified for the new SFO Alaska Lounge include Bentley Mills, Knoll Fabrics, Ultrafabrics, HBF Fabrics, Kvadrat, Filzfelt, Chemetal, among others.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
In the "Cut Loose" area, which features a rounded bar, seating options include bar stools, runway-side high back chairs, banquettes and club chairs.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
Designed to LEED Gold standards, the new SFO Alaska Lounge features a refined industrial aesthetic and the integration of sustainable materials and practices throughout the space.
Photo credit:
Matthew Millman