Power10 Fitness
Dubbeldam Architecture + Design
Located in the heart of Toronto's busy Queen Street East retail area, Power10 Fitness’ storefront view offers passersby a glimpse into a rowing gym designed to accelerate adrenaline and enhance performance.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Power10 Fitness, Toronto’s first dedicated rowing studio, boasts dynamic lighting, integrated graphics and bold colours to create an engaging, high-energy design concept.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
The bold graphics strategy begins at the front desk and runs consistently through all the spaces, drawing in visitors and maintaining a dynamic energy.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Connecting the rowing studio and training area with the change rooms is a long corridor with a 3-foot high, three-dimensional POWER10 logo in a 25-foot long opening in the wall that runs behind the reception area, providing a powerful and dynamic visual connection between the spaces.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Built-in benches in the lounge area allow members to refuel and relax, while the open area can also be used for small events and educational sessions Large Normann Copenhagen Bell Pendants suspended above allude to the equipment used in strength training.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Integrated custom lockers, coat rails and shelves are located at the entrance. White oak millwork is combined with the smooth tiles on the floor, conveying an elevated fitness club experience.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
A shared branding scheme unifies various spaces throughout the fitness studio. Large diagonal lines used as accent graphics are a riff on the oars of a boat and suggest activation and forward movement.
Photo credit:
Riley Snelling
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Power10 Fitness
Dubbeldam Architecture + Design
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
The sophisticated material palette carries into the change rooms with walnut millwork, terrazzo tiles, frosted glass and a “power gold” hue that is also used throughout the studio.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
A calm version of the material palette is used in the washrooms and change rooms, providing an opportunity for a cool-down moment in between workouts.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
In the rowing studio, X-shaped LED lighting - alluding to the roman numeral 10 - integrated on the walls and ceiling. During training sessions, colour-changing lights pulsate to the music, adding another layer of intensity to the workout experience.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Photo credit:
Riley Snelling
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