Power10 Fitness
Dubbeldam Architecture + Design
The storefront window reveals a sophisticated interior, defined by bold graphics and top-of-the line fitness equipment, showcasing a unique and elevated fitness club experience.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Located in the heart of Toronto's busy Queen Street East retail area, Power10 Fitness’ storefront view offers passersby a glimpse into a rowing gym designed to accelerate adrenaline and enhance performance.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Power10 Fitness, Toronto’s first dedicated rowing studio, boasts dynamic lighting, integrated graphics and bold colours to create an engaging, high-energy design concept.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
The bold graphics strategy begins at the front desk and runs consistently through all the spaces, drawing in visitors and maintaining a dynamic energy.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Connecting the rowing studio and training area with the change rooms is a long corridor with a 3-foot high, three-dimensional POWER10 logo in a 25-foot long opening in the wall that runs behind the reception area, providing a powerful and dynamic visual connection between the spaces.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Built-in benches in the lounge area allow members to refuel and relax, while the open area can also be used for small events and educational sessions Large Normann Copenhagen Bell Pendants suspended above allude to the equipment used in strength training.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Integrated custom lockers, coat rails and shelves are located at the entrance. White oak millwork is combined with the smooth tiles on the floor, conveying an elevated fitness club experience.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Photo credit:
Riley Snelling
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Power10 Fitness
Dubbeldam Architecture + Design
A shared branding scheme unifies various spaces throughout the fitness studio. Large diagonal lines used as accent graphics are a riff on the oars of a boat and suggest activation and forward movement.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
The sophisticated material palette carries into the change rooms with walnut millwork, terrazzo tiles, frosted glass and a “power gold” hue that is also used throughout the studio.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
A calm version of the material palette is used in the washrooms and change rooms, providing an opportunity for a cool-down moment in between workouts.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
In the rowing studio, X-shaped LED lighting - alluding to the roman numeral 10 - integrated on the walls and ceiling. During training sessions, colour-changing lights pulsate to the music, adding another layer of intensity to the workout experience.
Photo credit:
Riley Snelling
Power10 Fitness
Dubbeldam Architecture + Design
Photo credit:
Riley Snelling
PASSAGES INSOLITES 8th edition: art takes over!
EXMURO arts publics
Nicole Banowetz (Denver, United States), "An Adaptive Moment", 2021 A strange specimen overlooks the Bassin Louise. The inflatable installation reflects and magnifies the anatomical details of the rotifers, microscopic creatures that are able to dry out and be swept up by the wind to escape their predators. As they travel, rotifers absorb the DNA of nearby species and recombine it with their own, ensuring their survival. This exceptional creature with its surreal shape has a great deal to teach us about the transformative virtues of adaptability and resilience in the face of adversity.
Photo credit:
Stéphane Bourgeois_EXMURO
PASSAGES INSOLITES 8th edition: art takes over!
EXMURO arts publics
BGL (Quebec City, Quebec), "The Trap", 2007 What artwork can hold us in its thrall like an ice cream stand, singing its siren song to young and old alike? Hold on, though – when you take a closer look, the stand turns out to be completely infested with dead insects! Between attraction and repulsion, the unsettling lure of this trap is a stark reminder that appearances can be deceiving, and what looks like the tastiest of treats may be no more than a mirage. This artwork was first created for Artefact Montreal’s third edition, presented on Saint Helen’s Island by the Centre d’art public to highlight the 40th anniversary of Expo 67.
Photo credit:
Stéphane Bourgeois_EXMURO
PASSAGES INSOLITES 8th edition: art takes over!
EXMURO arts publics
Charles-Étienne Brochu (Quebec City, Quebec), "King of the Mountain", 2020 A monumental house of cards with colourful illustrations stands before the Parliament Building. The work illustrates the precarious nature of social equilibrium and represents the duality of our precious institutions, which are at once fragile and robust. Much like the fabric of Quebec society, a house of cards requires great care and constant vigilance. All it takes is a gust of wind or one abrupt move to topple everything we have worked so hard to build. Presented in partnership with the Assemblée nationale du Québec.
Photo credit:
Stéphane Bourgeois_EXMURO
PASSAGES INSOLITES 8th edition: art takes over!
EXMURO arts publics
Benedetto Bufalino, (Lyon, France), "Lawn Cars", 2021 In a utopic new world where the car has become obsolete, a series of three parked cars are overturned, filled with earth, and covered with an immaculate lawn. It’s the perfect site for an afternoon in the sun, or a picnic. Street parking is taken over by a place where people live together playfully while greening the public space. The sight of cars reused and repurposed in this way is also a cogent criticism of consumerism and the climate emergency. Produced with support from the Consulat général de France à Québec.
Photo credit:
Stéphane Bourgeois_EXMURO
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