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The main installation was called “The Petal Room”. It featured 3,500 real flowers, 6 million falling petals, interactive lighting, and a signature aroma.
Whether playing with petals, posting social content, or stopping to reminisce for a while, visitors found their own unique ways of interacting with the exhibit.
To accentuate the visceral element of scent, we created a custom fragrance called “Symbiosis” which visitors could experience both in whole in the main room and in deconstructed form in the hallway.
Through seven stations of AR interactions, visitors activated elements of nature that flowers and people both need, such as soil, water, light, and time.
The visual identity was unified under one branding guideline. Our merchandise and collaterals were carefully curated with local, sustainable collaborators to follow the theme of Symbiosis.