William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
Designed to meet a minimum requirement of LEED Gold, the 11,000+ square foot SFO Alaska Lounge is located at San Francisco International Airport's Harvey Milk Terminal 1 (T1).
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
For the new SFO Alaska Lounge, the WDA team (William Duff, Managing Principal; Jonathan Tsurui, Associate Principal; Chris Stokes, Project Manager; Alli Foranda, Job Captain; Ashish Bhandari, Designer) worked with a project team which includes: Turner Construction; KPFF (Structural Engineer); Interface Engineering (MEP); ARUP (Acoustics and LEED Consultant, enhanced commissioning); Design West Partnership (Food Service Design); Studio Three Twenty One (Lighting Consultant).
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
Wood and metal combine to provide a welcoming modern vibe at the new SFO Alaska Lounge.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
The new SFO Alaska Lounge features three distinct areas which incorporate the airline's established lounge zones--featuring spaces to "Take a Breath," Help Yourself," and "Cut Loose".
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
For the new SFO Alaska Lounge, furnishings and cabinetry were sourced from Allermuir, Andreu World, West Elm, 9to5 Aria, Talkbox, WCI, among others.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
The "Take a Break" area is adjacent to the "Help Yourself" area.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
The "Take a Breath" area at SFO Alaska Lounge features lounge chairs from which customers can enjoy covetable runway views.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
The walls and ceilings throughout the SFO Alaska Lounge are painted in Benjamin Moore and Sherwin Williams.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
At the SFO Alaska Lounge, WDA used different ceiling treatments to visually delineate the "Come In" (entry) area from the "Help Yourself" area.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
WDA custom-designed this booth for the new SFO Alaska Lounge.
Photo credit:
Matthew Millman
Advertising
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
To enhance brand recognition, the beverage station at the SFO Alaska Lounge features custom Fireclay tile in the airline's color palette.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
Each of the distinct areas at the SFO Alaska Lounge is visually distinguished through the use of unique ceiling treatments and furniture arrangements, while curves—for example the asymmetrical sofa in the "Take a Break" area—soften the space overall and unite the three areas.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
In the "Help Yourself" area at SFO Alaska Lounge, the countertops feature Ceasarstone.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
This acoustic wall at SFO Alaska Lounge, which features the Golden Gate Bridge shrouded in fog, provides an aesthetic focal point and enhances sound control.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
In the "Cut Loose" area, seating options include booths which can flexibly accommodate a group conversation.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
The manufacturers whose finishes were specified for the new SFO Alaska Lounge include Bentley Mills, Knoll Fabrics, Ultrafabrics, HBF Fabrics, Kvadrat, Filzfelt, Chemetal, among others.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
In the "Take a Breath" area, the seating options include comfortable loungers with views of the runway.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
In the "Cut Loose" area at the SFO Alaska Lounge, natural light creates patterns on the floor and adds to the cozy atmopshere.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
In the "Cut Loose" area, which features a rounded bar, seating options include bar stools, runway-side high back chairs, banquettes and club chairs.
Photo credit:
Matthew Millman
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
The "Cut Loose" area at the SFO Alaska Lounge provides a variety of seating options to view runway.
Photo credit:
Matthew Millman
Advertising
William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)
Designed to LEED Gold standards, the new SFO Alaska Lounge features a refined industrial aesthetic and the integration of sustainable materials and practices throughout the space.
Photo credit:
Matthew Millman
BLT Built Design Awards 2024 Celebrates the Winners Shaping Tomorrow's Built Environment
3C Awards
Architectural Design of the Year 2024. ATMOSPHERE by Krallerhof by Hadi Teherani Architects. Construction Company Kebony (Decking)
Photo credit:
HGEsch Photography
BLT Built Design Awards 2024 Celebrates the Winners Shaping Tomorrow's Built Environment
3C Awards
Construction Product Design of the Year 2024- System 02
Photo credit:
The Backcountry Hut Company
BLT Built Design Awards 2024 Celebrates the Winners Shaping Tomorrow's Built Environment
3C Awards
Landscape Architecture of the Year 2024. Benjakitti Forest Park by Arsomsilp Community and Environmental Architect + TURENSCAPE
Photo credit:
Royal Thai Army - 1st Development Division, Sarakadee Magazine, Mr.Srirath Somsawat
BLT Built Design Awards 2024 Celebrates the Winners Shaping Tomorrow's Built Environment
3C Awards
Construction Product Design of the Year 2024-System 02
Photo credit:
The Backcountry Hut Company
BLT Built Design Awards 2024 Celebrates the Winners Shaping Tomorrow's Built Environment
3C Awards
Interior Design of the Year 2024. WOSA Sintered Stone Showroom
Photo credit:
The Volks Design Research & Consulting Ltd
BLT Built Design Awards 2024 Celebrates the Winners Shaping Tomorrow's Built Environment
3C Awards
Jury's Favorite in Architectural Design - Cultural. Zhuhai Jinwan Civic Arts Centre by Zaha Hadid Architects
Photo credit:
Virgile Simon Bertrand, Seilao Jiong, Yipeng Lyu, CAT-OPTOGRAM_STUDIO
BLT Built Design Awards 2024 Celebrates the Winners Shaping Tomorrow's Built Environment
3C Awards
Architectural Design of the Year 2024. ATMOSPHERE by Krallerhof by Hadi Teherani Architects. Construction Company Kebony (Decking)
Photo credit:
HGEsch Photography
BLT Built Design Awards 2024 Celebrates the Winners Shaping Tomorrow's Built Environment
3C Awards
Architectural Design of the Year 2024. ATMOSPHERE by Krallerhof by Hadi Teherani Architects. Construction Company Kebony (Decking)
Photo credit:
HGEsch Photography
BLT Built Design Awards 2024 Celebrates the Winners Shaping Tomorrow's Built Environment
3C Awards
Architectural Design of the Year 2024. ATMOSPHERE by Krallerhof by Hadi Teherani Architects. Construction Company Kebony (Decking)
Photo credit:
HGEsch Photography.
Advertising