Press kit no. 2757-43

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Press kit - Press release - Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty

Press Kit | no. 2757-43

Press release only in English

Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay”

San Francisco, United States

Medium Plenty

The team transformed what started as a modest renovation into a stunningly bespoke family home filled with character and an impressive art collection.

San Francisco, United States, 2024-06-26 - 

Northern California-based Medium Plenty, helmed by co-founders Gretchen Krebs and Ian Read, is a boutique architecture and interior design practice known for creating spaces where every detail is carefully considered, honored, and elevated through an exploration of light, materiality, and spatial authenticity. 


The firm’s latest residential design showcases an inviting blend of architectural sophistication and carefully curated interiors. Crafted for a dynamic couple who are passionate about the arts and their two young kids, the custom residence celebrates the enduring beauty found in aged materials. Throughout the home, the team sought to effortlessly integrate the notion of “beautiful decay” through warm and textured materials that add richness, and which will patina over time.


Notably, what started as a small-scale project transformed into a full rebuild, encompassing new interiors, furnishings, and a fully integrated landscape design. The clients had initially sought to address water damage due to faulty construction in the existing house. As the scope shifted, the goal evolved into designing a ‘forever home’ that perfectly reflected their wants and needs. The previous house was not only impractical for a family of four, but they also desired a space where they could entertain more easily.

Due to the neighborhood’s extreme design guidelines, the resulting three-story house is fairly modest in size, with every inch of usable space maximized in a bespoke manner. The design process was highly collaborative, with the homeowners actively participating in the design, specifically in the plaster design and angular brass inlay pattern in the stone floor on the main level. Additionally, the couple's collection of Italian ceramic beach tiles influenced the color palette and found a home in a custom exterior bench adjacent to the living room.


Another unique element is the acoustically specialized media room designed for two-channel audio and surround sound, which employs sound isolation measures, absorption/reflection panels, and finely tuned speakers. Other design highlights throughout include the custom bay window nook with a resin rotating game table, bold powder room, and sunlit living room that seamlessly connects indoors and out, and offers views onto the solid stone slabs that both visually contain and punctuate the backyard.

The utterly reimagined residence offers a captivating blend of timelessness married with sustainability. The home is also a living canvas that richly conveys the clients’ interest in an environment that is truly livable for the family, and that evokes a sense of both history and personalized artistic expression.

Technical sheet

Architecture + Interior Design: Medium Plenty

Landscape Architecture: MFLA / James Munden

Contractor: Jetton Construction 

Metal Work: CFM / Chris French Metal 

Lighting Consultant: Pritchard Peck

Acoustic Consultant: Paradise Theater

AV Consultant: Partners & Sense, Amplified AV

Photography: Shade Degges

Styling: Yedda Morrison 

Location: San Francisco, CA

About Medium Plenty

With an established background in both architecture and interior design, Medium Plenty founders, Gretchen Krebs and Ian Read, infuse a signature approach dedicated to material honesty and respect for beauty in all its many forms. Based in Oakland and Sonoma, the firm’s integrated design philosophy is evident in the thoughtful spaces they design, each of which is wholly reflective of their clients' lives. Every detail is always carefully considered, honored, and elevated through an exploration of light, materiality, and space.

- 30 -

For more information

  1. www.mediumplenty.com/

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Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  The home creates a striking profile with its distinctively modern facade that blends sleek lines and contemporary design elements.<br>  - Photo credit: Shade Degges
The home creates a striking profile with its distinctively modern facade that blends sleek lines and contemporary design elements.
Photo credit: Shade Degges
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Very High-resolution image : 18.21 x 27.31 @ 300dpi ~ 19 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  The kitchen island's elegant design also serves as a hub for family activity.<br>  - Photo credit: Shade Degges
The kitchen island's elegant design also serves as a hub for family activity.
Photo credit: Shade Degges
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Very High-resolution image : 26.78 x 17.87 @ 300dpi ~ 21 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  The kitchen's bespoke design by Henrybuilt blends functionality with modern elegance.   - Photo credit: Shade Degges
The kitchen's bespoke design by Henrybuilt blends functionality with modern elegance.
Photo credit: Shade Degges
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Very High-resolution image : 27.31 x 18.21 @ 300dpi ~ 18 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -    The Henrybuilt kitchen showcases exquisite craftsmanship and thoughtful design, marrying functionality with timelessness.<br>    - Photo credit: Shade Degges
The Henrybuilt kitchen showcases exquisite craftsmanship and thoughtful design, marrying functionality with timelessness.
Photo credit: Shade Degges
Download

Very High-resolution image : 18.15 x 27.22 @ 300dpi ~ 16 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  <p>The dining area showcases curated moments from the clients' art collection along with sophisticated decor.</p><p> </p>  - Photo credit:  Shade Degges

The dining area showcases curated moments from the clients' art collection along with sophisticated decor.

Photo credit: Shade Degges
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Very High-resolution image : 27.22 x 18.15 @ 300dpi ~ 24 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design - The custom bay window nook just beyond the dining room showcases a resin rotating game table that invites play and relaxation.<br>  - Photo credit: Shade Degges
The custom bay window nook just beyond the dining room showcases a resin rotating game table that invites play and relaxation.
Photo credit: Shade Degges
Download

Very High-resolution image : 17.5 x 26.23 @ 300dpi ~ 21 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -   The gaming table, which features a resin surface and rotates for versatility, adds a modern twist to the entertainment space.<br>   - Photo credit: Shade Degges
The gaming table, which features a resin surface and rotates for versatility, adds a modern twist to the entertainment space.
Photo credit: Shade Degges
Download

Very High-resolution image : 16.7 x 20.87 @ 300dpi ~ 17 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  <p>The home office space just off the kitchen offers a space for focused productivity and artistic inspiration.</p>  - Photo credit: Shade Degges

The home office space just off the kitchen offers a space for focused productivity and artistic inspiration.

Photo credit: Shade Degges
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Very High-resolution image : 26.5 x 17.68 @ 300dpi ~ 30 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design - <p>Custom brass inlays add a unique touch to the stone floors on the main level.</p> - Photo credit: Shade Degges

Custom brass inlays add a unique touch to the stone floors on the main level.

Photo credit: Shade Degges
Download

Very High-resolution image : 18.15 x 27.22 @ 300dpi ~ 23 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  <p>The connected outdoor patio elegantly extends the interior living space seamlessly.</p>  - Photo credit: Shade Degges

The connected outdoor patio elegantly extends the interior living space seamlessly.

Photo credit: Shade Degges
Download

Very High-resolution image : 26.99 x 18.0 @ 300dpi ~ 33 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  The living room's elegance is highlighted by a Coup d'Etat sofa upholstered in luxurious fabric and complemented by a stylish rug by Fay Toogood and Allied Maker sconce. - Photo credit: Shade Degges
The living room's elegance is highlighted by a Coup d'Etat sofa upholstered in luxurious fabric and complemented by a stylish rug by Fay Toogood and Allied Maker sconce.
Photo credit: Shade Degges
Download

Very High-resolution image : 18.05 x 27.07 @ 300dpi ~ 33 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -   Spacious closet nooks by Henrybuilt offer captivating storage solutions.<br>   - Photo credit: Shade Degges
Spacious closet nooks by Henrybuilt offer captivating storage solutions.
Photo credit: Shade Degges
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Very High-resolution image : 18.21 x 27.31 @ 300dpi ~ 27 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design - The functional and stylish laundry room makes chores a breeze.<br>  - Photo credit: Shade Degges
The functional and stylish laundry room makes chores a breeze.
Photo credit: Shade Degges
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High-resolution image : 13.59 x 16.98 @ 300dpi ~ 14 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  <p>The primary bedroom is a sanctuary of calm and elegance with wallcovering by de Gournay that adds a floral touch to the space. </p>  - Photo credit: Shade Degges

The primary bedroom is a sanctuary of calm and elegance with wallcovering by de Gournay that adds a floral touch to the space.

Photo credit: Shade Degges
Download

Very High-resolution image : 18.03 x 27.03 @ 300dpi ~ 28 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -   The primary bedroom boasts a bed by Kalon Studios, night stands by Croft House and reading sconces by Remains, Commune.  - Photo credit: Shade Degges
The primary bedroom boasts a bed by Kalon Studios, night stands by Croft House and reading sconces by Remains, Commune.
Photo credit: Shade Degges
Download

Very High-resolution image : 18.21 x 22.77 @ 300dpi ~ 17 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  The primary bedroom vanity with wall-coverings by Zak &amp; Fox and stool by Nickey Kehoe,  combines sleek design and functionality, creating a stylish focal point in the room. - Photo credit: Shade Degges
The primary bedroom vanity with wall-coverings by Zak & Fox and stool by Nickey Kehoe, combines sleek design and functionality, creating a stylish focal point in the room.
Photo credit: Shade Degges
Download

Very High-resolution image : 18.21 x 27.31 @ 300dpi ~ 20 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  <p>Italian ceramic beach tiles influence the primary bathroom’s serene color palette.</p>  - Photo credit:  Shade Degges

Italian ceramic beach tiles influence the primary bathroom’s serene color palette.

Photo credit: Shade Degges
Download

Very High-resolution image : 17.93 x 24.93 @ 300dpi ~ 20 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  <p>The bold powder room design integrates wall-coverings by Calico, which makes for a striking statement.</p>  - Photo credit: Shade Degges

The bold powder room design integrates wall-coverings by Calico, which makes for a striking statement.

Photo credit: Shade Degges
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Very High-resolution image : 16.16 x 22.0 @ 300dpi ~ 16 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  The kids' bedroom is adorned with a charming Calico wall covering and a cozy rug by Armadillo.  - Photo credit: Shade Degges
The kids' bedroom is adorned with a charming Calico wall covering and a cozy rug by Armadillo.
Photo credit: Shade Degges
Download

Very High-resolution image : 16.47 x 24.7 @ 300dpi ~ 20 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  <p>The kids' bedrooms is playful yet elegantly designed, creating a stylish retreat.</p>  - Photo credit: Shade Degges

The kids' bedrooms is playful yet elegantly designed, creating a stylish retreat.

Photo credit: Shade Degges
Download

Very High-resolution image : 27.31 x 18.21 @ 300dpi ~ 31 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  <p>The kids' bathroom features a splash of personality, highlighted by vibrant green geometric tiles that add a playful touch to the space.</p>  - Photo credit: Shade Degges

The kids' bathroom features a splash of personality, highlighted by vibrant green geometric tiles that add a playful touch to the space.

Photo credit: Shade Degges
Download

Very High-resolution image : 18.21 x 27.31 @ 300dpi ~ 25 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  The backyard garden, designed by MFLA and James Munden, harmoniously frames the residence with natural beauty and meticulous detail.<br>  - Photo credit: Shade Degges
The backyard garden, designed by MFLA and James Munden, harmoniously frames the residence with natural beauty and meticulous detail.
Photo credit: Shade Degges
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Very High-resolution image : 18.21 x 27.31 @ 300dpi ~ 41 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  Potted plants on the balcony, part of the landscape by MFLA and James Munden, bring a touch of greenery and natural charm to the outdoor living spaces.<br>  - Photo credit: Shade Degges
Potted plants on the balcony, part of the landscape by MFLA and James Munden, bring a touch of greenery and natural charm to the outdoor living spaces.
Photo credit: Shade Degges
Download

Very High-resolution image : 18.21 x 27.31 @ 300dpi ~ 28 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  The media room offers acoustically specialized sound for the ultimate entertainment experience.<br style="">  - Photo credit: Shade Degges
The media room offers acoustically specialized sound for the ultimate entertainment experience.
Photo credit: Shade Degges
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Very High-resolution image : 27.31 x 18.21 @ 300dpi ~ 22 MB

Press kit | 2757-43 - Press release | Medium Plenty’s Casa Aspetto Blends Modern Elegance with the Concept of “Beautiful Decay” - Medium Plenty - Residential Interior Design -  The stunning rear facade of the home seamlessly connects indoor and outdoor living, inviting a harmonious blend of comfort amid San Francisco's natural beauty.<br>  - Photo credit: Shade Degges
The stunning rear facade of the home seamlessly connects indoor and outdoor living, inviting a harmonious blend of comfort amid San Francisco's natural beauty.
Photo credit: Shade Degges
Download

Very High-resolution image : 12.95 x 19.41 @ 300dpi ~ 14 MB

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