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Create a media accountPress Kit | no. 2757-43
Press release only in English
Northern California-based Medium Plenty, helmed by co-founders Gretchen Krebs and Ian Read, is a boutique architecture and interior design practice known for creating spaces where every detail is carefully considered, honored, and elevated through an exploration of light, materiality, and spatial authenticity.
The firm’s latest residential design showcases an inviting blend of architectural sophistication and carefully curated interiors. Crafted for a dynamic couple who are passionate about the arts and their two young kids, the custom residence celebrates the enduring beauty found in aged materials. Throughout the home, the team sought to effortlessly integrate the notion of “beautiful decay” through warm and textured materials that add richness, and which will patina over time.
Notably, what started as a small-scale project transformed into a full rebuild, encompassing new interiors, furnishings, and a fully integrated landscape design. The clients had initially sought to address water damage due to faulty construction in the existing house. As the scope shifted, the goal evolved into designing a ‘forever home’ that perfectly reflected their wants and needs. The previous house was not only impractical for a family of four, but they also desired a space where they could entertain more easily.
Due to the neighborhood’s extreme design guidelines, the resulting three-story house is fairly modest in size, with every inch of usable space maximized in a bespoke manner. The design process was highly collaborative, with the homeowners actively participating in the design, specifically in the plaster design and angular brass inlay pattern in the stone floor on the main level. Additionally, the couple's collection of Italian ceramic beach tiles influenced the color palette and found a home in a custom exterior bench adjacent to the living room.
Another unique element is the acoustically specialized media room designed for two-channel audio and surround sound, which employs sound isolation measures, absorption/reflection panels, and finely tuned speakers. Other design highlights throughout include the custom bay window nook with a resin rotating game table, bold powder room, and sunlit living room that seamlessly connects indoors and out, and offers views onto the solid stone slabs that both visually contain and punctuate the backyard.
The utterly reimagined residence offers a captivating blend of timelessness married with sustainability. The home is also a living canvas that richly conveys the clients’ interest in an environment that is truly livable for the family, and that evokes a sense of both history and personalized artistic expression.
Technical sheet
Architecture + Interior Design: Medium Plenty
Landscape Architecture: MFLA / James Munden
Contractor: Jetton Construction
Metal Work: CFM / Chris French Metal
Lighting Consultant: Pritchard Peck
Acoustic Consultant: Paradise Theater
AV Consultant: Partners & Sense, Amplified AV
Photography: Shade Degges
Styling: Yedda Morrison
Location: San Francisco, CAAbout Medium Plenty
With an established background in both architecture and interior design, Medium Plenty founders, Gretchen Krebs and Ian Read, infuse a signature approach dedicated to material honesty and respect for beauty in all its many forms. Based in Oakland and Sonoma, the firm’s integrated design philosophy is evident in the thoughtful spaces they design, each of which is wholly reflective of their clients' lives. Every detail is always carefully considered, honored, and elevated through an exploration of light, materiality, and space.
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The dining area showcases curated moments from the clients' art collection along with sophisticated decor.
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The home office space just off the kitchen offers a space for focused productivity and artistic inspiration.
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Custom brass inlays add a unique touch to the stone floors on the main level.
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The connected outdoor patio elegantly extends the interior living space seamlessly.
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The primary bedroom is a sanctuary of calm and elegance with wallcovering by de Gournay that adds a floral touch to the space.
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Italian ceramic beach tiles influence the primary bathroom’s serene color palette.
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The bold powder room design integrates wall-coverings by Calico, which makes for a striking statement.
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The kids' bedrooms is playful yet elegantly designed, creating a stylish retreat.
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The kids' bathroom features a splash of personality, highlighted by vibrant green geometric tiles that add a playful touch to the space.
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