SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
An arched and narrow passageway leads to a lounge area and dressing rooms at the back of the shop.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
Stone and onyx off-cuts were used to clad four display islands, each of different proportions.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
Rectangular volumes at each clothing rack's base help frame to the garments.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
The interior's understated mood allows the fashion label's preference for brilliant colours to stand out.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
Soft edges and round corners in the fixtures and furniture add a feminine warmth.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
Bleached oak pedestal table and blackened steel vases are custom designed by Ashley Botten.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
Wall-mounted feature boxes allow the sales team to easily style an outfit or show off a single garment.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
The feature boxes are positioned on either side of the foyer to be easily seen from the street.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
The boxes frame garments as though works of art.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
A narrow cash area is hidden between the front of the shop and the change rooms at the back.
Photo credit:
Patrick Biller
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SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
One rack is reserved for SMYTHE's bestselling duchess blazer, famously favoured by Kate Middleton, Duchess of Cambridge.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
All of the blackened-metal custom detailing in the store was designed by Ashley Botten.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
Designed by Ashley Botten, the Moment Box provides an intimate cubby for showcasing SMYTHE's signature room and textile spray.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
Moment Box is part of Ashley Botten's collection of blackened-steel household objects sold at her online shop.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
A generous custom sofa fills the dressing area, inviting clients to spend time trying on clothes and hanging out with friends.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
Butler hooks along the wooden mirror frames are pulled out to hang outfits during a try-on session.
Photo credit:
Patrick BIller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
Full-length wooden doors provide privacy and a dramatic door-opening moment when revealing a new outfit for the first time.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
Indirect lighting and a full-height mirror enhance the experience of trying on new clothes.
Photo credit:
Patrick Biller
SMYTHE's First Fashion Boutique Opens
Ashley Botten Design and Tommy Smythe
A curved floating stool in the change room is mounted to one wall.
Photo credit:
Patrick Biller
Oubuntu-DASUDA & BKVV Architects Win Public Award Architizer A+ Awards 2022 with Project National Teachers Colleges
bkvv architects
Mubende Resource Centre facade detail
Photo credit:
Eppo Karsijns - Red Pixl Media
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