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Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

A couple sees how their voice begins to have impact on the work.

Photo credit:
Andrew Pielage

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

Photo credit:
Andrew Pielage

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

Molecules during the annual Canal Convergence event in Scottsdale, AZ.

Photo credit:
Sabrina Thompson

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

Parts of the forms were open to frame out views of the surrounding area and create unique mirroring inside the work both at night and during the day.

Photo credit:
Andrew Pielage

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

Visitors taking in the work on the Soleri Bridge on the Arizona Canal.

Photo credit:
Charles Darr

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

Visitors playing with the lights using their voices.

Photo credit:
Charles Darr

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

A kid yells into the work to see his voice shift and change the lighting.

Photo credit:
Charles Darr

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

Reflections of molecules onto the water.

Photo credit:
Charles Darr

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

View looking down the Arizona canal of the work reflecting off the water.

Photo credit:
Andrew Pielage

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

The forms hug the edge of the canal in parts to allow visitors to get close and capture different reflections of color and light.

Photo credit:
Charles Darr

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

The molecules illuminating a single color until someone engages with the work using their voice.

Photo credit:
Charles Darr

Molecules: A Series of Interactive Water Molecules Rising up from the Arizona Canal, Sparking a Connection Between Visitors and the Surrounding Environment Through Light and Sound
The Urban Conga

The installation was designed to appear as if they are rising up out of the water.

Photo credit:
Andrew Pielage

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

Designed to meet a minimum requirement of LEED Gold, the 11,000+ square foot SFO Alaska Lounge is located at San Francisco International Airport's Harvey Milk Terminal 1 (T1).

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

For the new SFO Alaska Lounge, the WDA team (William Duff, Managing Principal; Jonathan Tsurui, Associate Principal; Chris Stokes, Project Manager; Alli Foranda, Job Captain; Ashish Bhandari, Designer) worked with a project team which includes: Turner Construction; KPFF (Structural Engineer); Interface Engineering (MEP); ARUP (Acoustics and LEED Consultant, enhanced commissioning); Design West Partnership (Food Service Design); Studio Three Twenty One (Lighting Consultant).

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

Wood and metal combine to provide a welcoming modern vibe at the new SFO Alaska Lounge.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

The new SFO Alaska Lounge features three distinct areas which incorporate the airline's established lounge zones--featuring spaces to "Take a Breath," Help Yourself," and "Cut Loose".

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

For the new SFO Alaska Lounge, furnishings and cabinetry were sourced from Allermuir, Andreu World, West Elm, 9to5 Aria, Talkbox, WCI, among others.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

The "Take a Break" area is adjacent to the "Help Yourself" area.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

The "Take a Breath" area at SFO Alaska Lounge features lounge chairs from which customers can enjoy covetable runway views.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

The walls and ceilings throughout the SFO Alaska Lounge are painted in Benjamin Moore and Sherwin Williams.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

At the SFO Alaska Lounge, WDA used different ceiling treatments to visually delineate the "Come In" (entry) area from the "Help Yourself" area.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

WDA custom-designed this booth for the new SFO Alaska Lounge.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

To enhance brand recognition, the beverage station at the SFO Alaska Lounge features custom Fireclay tile in the airline's color palette.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

Each of the distinct areas at the SFO Alaska Lounge is visually distinguished through the use of unique ceiling treatments and furniture arrangements, while curves—for example the asymmetrical sofa in the "Take a Break" area—soften the space overall and unite the three areas.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

In the "Help Yourself" area at SFO Alaska Lounge, the countertops feature Ceasarstone.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

This acoustic wall at SFO Alaska Lounge, which features the Golden Gate Bridge shrouded in fog, provides an aesthetic focal point and enhances sound control.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

In the "Cut Loose" area, seating options include booths which can flexibly accommodate a group conversation.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

The manufacturers whose finishes were specified for the new SFO Alaska Lounge include Bentley Mills, Knoll Fabrics, Ultrafabrics, HBF Fabrics, Kvadrat, Filzfelt, Chemetal, among others.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

In the "Take a Breath" area, the seating options include comfortable loungers with views of the runway.

Photo credit:
Matthew Millman

William Duff Architects (WDA) Blends Brand Identity with Bay Area Creativity for Alaska Airlines
William Duff Architects (WDA)

In the "Cut Loose" area at the SFO Alaska Lounge, natural light creates patterns on the floor and adds to the cozy atmopshere.

Photo credit:
Matthew Millman