Press kit no. 7730-01

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Press kit - Press release - The White is Good Shop in Weipo, Luoyang - designRESERVE

Press Kit | no. 7730-01

The White is Good Shop in Weipo, Luoyang

Luoyang, China

designRESERVE

Beijing, China, 2025-07-07 - 

The project site is located in the village of Weipo, a suburb of Luoyang, the ancient capital city of multiple dynasties in Chinese history. Surrounded by traditional courtyards and kiln houses preserved as housing museums, the area near the old marketplace is expected to see revived community life, boosted by newly constructed boutique shops, cultural venues, and recreational facilities. Among incoming business owners, the most anticipated is "White Is Good Shop" by HOWHITE, renowned for its carefully selected household goods packaged with minimal, white-colored eco-friendly materials. Since its first launch in Beijing’s historic Hutong area, the brand has gained popularity for its unique minimalistic aesthetics.


Commissioned by HOWHITE, designRESERVE creates a retail anchor in the heart of the Weipo neighborhood. The fifty-square-meter new home for the brand faces the entry plaza of the village market. Inside, an original concrete structure is exposed to show the rawness of the space, contrasting with the brand's signature clean and orderly fashion. Outside, the building is transformed into a public gathering spot with a new envelope, highlighted by its brightness and openness.


See the Chinese press release attached.

Technical sheet

Project Title: White Is Good Shop in Weipo, Luoyang

Client: HOWHITE CO. 

Project Location: Weipo Xinxu, Mengjin District, Luoyang, Henan Province, China 

Project Type: Commercial retail space

Gross Area: 50 Sqm

Completed Year: 2024/04

Project Architect: designRESERVE 

Chief Designer: Fangzhou Lydia Song, Feng Yue 

Design Team: Shuai Li, Huaer Lin 

Photographer: Huaer Lin

Materials: polycarbonate sheets, translucent fabric, microcement, aluminum profile, frosted acrylics

About designRESERVE

Founded by Fangzhou Lydia Song and Feng Yue in Beijing and the “Silicon Valley” of California, designRESERVE is an architectural studio dedicated to a sustainable physical society, with a focus on building progressive spaces for the urban economy and culture. The team consists of professionals from the fields of urban design, architecture, landscape, visual arts, and curation. In the first ten years of practice, and through numerous projects of various scales, designRESERVE has been advocating a “participation domain”, an ideal community with vitality, diversity, and inclusiveness.


Responding to the challenges of the post-globalization era of Chinese cities, the firm’s practice is highly context-specific and is driven by a deep interest in integrating contemporary life into local history and ecology. Since 2019, designRESERVE has been listed consecutively by Architectural Digest Magazine as one of the most influential architecture and interior firms in China. The works of designRESERVE have been broadly covered by global media and have received professional recognitions such as Architizer A+Awards Jury Winner, A&D Awards Gold, and Future City Awards Grand Medal.

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For more information

  1. architizer.com/projects/white-is-good...
  2. www.designreserve.co

Media contact

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White Is Good Shop in Weipo - Project Information
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Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - View of White Is Good Shop against back drop of the Weipo village  - Photo credit: Huaer Lin
View of White Is Good Shop against back drop of the Weipo village
Photo credit: Huaer Lin
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High-resolution image : 10.77 x 14.35 @ 300dpi ~ 4 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - White Is Good Shop dialogs with historic houses  - Photo credit: Huaer Lin
White Is Good Shop dialogs with historic houses
Photo credit: Huaer Lin
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High-resolution image : 11.25 x 15.0 @ 300dpi ~ 6.9 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Street view of White Is Good Shop  - Photo credit: Huaer Lin
Street view of White Is Good Shop
Photo credit: Huaer Lin
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High-resolution image : 11.25 x 15.0 @ 300dpi ~ 7 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - View towards White Is Good Shop from back street - Photo credit: Huaer Lin
View towards White Is Good Shop from back street
Photo credit: Huaer Lin
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High-resolution image : 10.68 x 14.23 @ 300dpi ~ 4.8 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Looking toward the White Is Good Shop from the veranda bridge - Photo credit: Huaer Lin
Looking toward the White Is Good Shop from the veranda bridge
Photo credit: Huaer Lin
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High-resolution image : 10.22 x 13.63 @ 300dpi ~ 5.6 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Entrance of White Is Good Shop  - Photo credit: Huaer Lin
Entrance of White Is Good Shop
Photo credit: Huaer Lin
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Very High-resolution image : 19.76 x 11.11 @ 300dpi ~ 7.4 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - View of White Is Good Shop facing pedestrian - Photo credit: Huaer Lin
View of White Is Good Shop facing pedestrian
Photo credit: Huaer Lin
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Very High-resolution image : 19.03 x 10.7 @ 300dpi ~ 8.5 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - View of White Is Good Shop from plaza  - Photo credit: Huaer Lin
View of White Is Good Shop from plaza
Photo credit: Huaer Lin
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Very High-resolution image : 18.47 x 10.39 @ 300dpi ~ 8 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - overall view of White Is Good Shop in the village - Photo credit: Huaer Lin
overall view of White Is Good Shop in the village
Photo credit: Huaer Lin
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Medium-resolution image : 10.99 x 6.18 @ 300dpi ~ 3.6 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Close-up view towards corner of White Is Good Shop  - Photo credit: Huaer Lin
Close-up view towards corner of White Is Good Shop
Photo credit: Huaer Lin
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Very High-resolution image : 11.25 x 20.0 @ 300dpi ~ 6.1 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - View through White Is Good Shop towards plaza - Photo credit: Huaer Lin
View through White Is Good Shop towards plaza
Photo credit: Huaer Lin
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High-resolution image : 11.25 x 15.01 @ 300dpi ~ 8.6 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Street view of White Is Good Shop at night - Photo credit: Huaer Lin
Street view of White Is Good Shop at night
Photo credit: Huaer Lin
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High-resolution image : 10.84 x 14.45 @ 300dpi ~ 6.8 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - View of the entrance platform at night  - Photo credit: Huaer Lin
View of the entrance platform at night
Photo credit: Huaer Lin
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Very High-resolution image : 11.25 x 20.0 @ 300dpi ~ 7.2 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Overall view of White Is Good Shop in the village at night - Photo credit: Huaer Lin
Overall view of White Is Good Shop in the village at night
Photo credit: Huaer Lin
Download

High-resolution image : 11.25 x 15.01 @ 300dpi ~ 6.3 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - The display system lays at 45-degree inside the shop - Photo credit: Huaer Lin
The display system lays at 45-degree inside the shop
Photo credit: Huaer Lin
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Very High-resolution image : 10.99 x 19.52 @ 300dpi ~ 7.8 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Windows in display system reinforce the concept of house within house - Photo credit: Huaer Lin
Windows in display system reinforce the concept of house within house
Photo credit: Huaer Lin
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Very High-resolution image : 11.25 x 20.0 @ 300dpi ~ 7.9 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Custom-made frames create a spatial order for the interior - Photo credit: Huaer Lin
Custom-made frames create a spatial order for the interior
Photo credit: Huaer Lin
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Very High-resolution image : 10.97 x 19.49 @ 300dpi ~ 7.6 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Inside the mini house encircled by the display system - Photo credit: Huaer Lin
Inside the mini house encircled by the display system
Photo credit: Huaer Lin
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Very High-resolution image : 11.15 x 19.82 @ 300dpi ~ 7.6 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Close-up view of the assembled display system - Photo credit: Huaer Lin
Close-up view of the assembled display system
Photo credit: Huaer Lin
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Very High-resolution image : 11.25 x 20.0 @ 300dpi ~ 7 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - Details of the display system - Photo credit: Huaer Lin
Details of the display system
Photo credit: Huaer Lin
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Very High-resolution image : 11.25 x 20.0 @ 300dpi ~ 8 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - axonometric view of project and context  - Photo credit: designRESERVE
axonometric view of project and context
Photo credit: designRESERVE
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Very High-resolution image : 20.04 x 15.89 @ 300dpi ~ 9.9 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - axonometric view of project and context  - Photo credit: designRESERVE
axonometric view of project and context
Photo credit: designRESERVE
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High-resolution image : 12.8 x 7.2 @ 300dpi ~ 7.2 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - elevation towards plaza  - Photo credit: designRESERVE
elevation towards plaza
Photo credit: designRESERVE
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Very High-resolution image : 25.6 x 11.8 @ 300dpi ~ 11 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - section through South to North - Photo credit: designRESERVE
section through South to North
Photo credit: designRESERVE
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Very High-resolution image : 25.6 x 11.8 @ 300dpi ~ 11 MB

Press kit | 7730-01 - Press release | The White is Good Shop in Weipo, Luoyang - designRESERVE - Commercial Architecture - detailed section - Photo credit: designRESERVE
detailed section
Photo credit: designRESERVE
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High-resolution image : 9.65 x 15.29 @ 300dpi ~ 5.3 MB

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