Press kit no. 1513-11

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Press kit - Press release - Binary Spectrum - Dubbeldam Architecture + Design

Press Kit | no. 1513-11

Press release only in English

Binary Spectrum

Kitchener, Canada

Dubbeldam Architecture + Design

Toronto, Canada, 2023-04-27 - 

Once a major hub for manufacturing, the Kitchener-Waterloo region is now a hot spot for Canada’s growing tech communities. With newly opened offices of Yahoo, Google, and other major tech players, as well as hundreds of start-ups, the area located an hour’s drive from Toronto is home to one of the fastest-growing economies in the country. Kitchener’s downtown core alone, comprised of a mix of converted warehouses and new buildings, has proven to be attractive for new businesses and satellite offices for major companies based in Toronto.


For the lobby atrium of one of these new buildings on King Street, Dubbeldam Architecture + Design created Binary Spectrum, a site-specific installation that embodies ideas drawn from the region’s rich history of manufacturing and its transformation to a burgeoning tech hub. Rising three stories, it is constructed from 8,000 coloured discs of varying diameters suspended from 650 wire cables.


“Binary Spectrum explores the yin-yang relationship of tangible fabricated object (manufacturing) with a representation of the intangible digital realm," says architect Heather Dubbeldam. “The repetitive discs suggest digital processes and fractal patterns found in science, and they are used to create a spatial effect with a human scale.”


The atrium is transformed into a dynamic environment where visitors can experience the installation’s kinetic properties. As people move in and around the space on two levels, the vertical cables softly sway, bringing the sculpture to life and reflecting the buzzing energy of the building’s inhabitants. Myriad patterns can be viewed from different perspectives and provide a new sensory experience with each angle – whether seen from the exterior, from below or adjacently from the upper floor, visitors can engage with the installation in unique ways. Comforting in their familiar shape and colours, the suspended circular coloured acrylic discs fill the space and draw people in from the street. The contrast created by two ends of the colour spectrum is softened through the gradient between them: warm reds and cool blues merge and resonate with the lobby furniture, specifically sourced to coordinate with the installation’s bluish tones. For spatial effect, the faceted furniture is arranged to create a defined resting space within the larger lobby and a multiplicity of vantage points from which to view the installation.

Technical sheet

Location: Kitchener, Ontario, Canada

Size: 940 sq. ft. / 90 s.m.
Design: Dubbeldam Architecture + Design
Project Team: Heather Dubbeldam, Scott Sampson, Krystal Kramer
Photography: Riley Snelling

Fabrication & Installation: Sixpenny Architectural Fabrication

About Dubbeldam Architecture + Design

Dubbeldam Architecture + Design is a multi-disciplinary design studio committed to creating thoughtful projects that embody sustainable approaches. The studio’s portfolio includes a diverse range of projects in many sectors including commercial, institutional, hospitality, mixed-use, and residential, as well as landscape design, product design, and architectural installations.


Along with over 100 design awards and wide recognition in national and international publications, Dubbeldam is the recipient of the Canada Council for the Arts Professional Prix de Rome, and the 2024 Architectural Practice Award from the Royal Architectural Institute of Canada, two of the highest honours for architectural practices in Canada. With a commitment to design excellence, and a focus on sustainability and wellness in architecture, Dubbeldam is recognized for creating innovative, unique, and environmentally responsible design solutions for life, work, and play.

- 30 -

For more information

  1. dubbeldam.ca/portfolio/research/binar...

Media contact

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Binary Spectrum - Press Kit
Low-resolution images ~ 5.99 MB
High-resolution tif images ~ 600 MB
High-resolution jpg images ~ 97 MB

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Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design - Photo credit: Riley Snelling
Photo credit: Riley Snelling
Download

Very High-resolution image : 19.31 x 28.96 @ 300dpi ~ 20 MB

Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design -  The porous installation breaks the triple-height lobby into a thousand different interstitial spaces, creating an immersive experience for visitors.   <br>  - Photo credit: Riley Snelling
The porous installation breaks the triple-height lobby into a thousand different interstitial spaces, creating an immersive experience for visitors.
Photo credit: Riley Snelling
Download

Very High-resolution image : 19.31 x 28.96 @ 300dpi ~ 26 MB

Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design -  Comprised of 8,000 translucent discs, Binary Spectrum is a poetic expression of Kitchener’s remarkable industrial shift, from manufacturing to a leader in the digital economy. <br style="">  - Photo credit: Riley Snelling
Comprised of 8,000 translucent discs, Binary Spectrum is a poetic expression of Kitchener’s remarkable industrial shift, from manufacturing to a leader in the digital economy.
Photo credit: Riley Snelling
Download

Very High-resolution image : 19.31 x 28.96 @ 300dpi ~ 29 MB

Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design - The seemingly floating discs are anchored by tiny teardrop-shaped plumb bobs, their weight creating layers upon layers of overlapping straight lines.  <br> - Photo credit: Riley Snelling
The seemingly floating discs are anchored by tiny teardrop-shaped plumb bobs, their weight creating layers upon layers of overlapping straight lines.
Photo credit: Riley Snelling
Download

Very High-resolution image : 19.31 x 28.96 @ 300dpi ~ 21 MB

Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design - Photo credit: Riley Snelling
Photo credit: Riley Snelling
Download

Very High-resolution image : 28.66 x 18.87 @ 300dpi ~ 35 MB

Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design -  When viewed from various perspectives, new patterns and shifts in geometry emerge. When looking straight through from the upper floors, the installation’s red-and-blue binary gradient is revealed.<br style="">  - Photo credit: Riley Snelling
When viewed from various perspectives, new patterns and shifts in geometry emerge. When looking straight through from the upper floors, the installation’s red-and-blue binary gradient is revealed.
Photo credit: Riley Snelling
Download

Very High-resolution image : 19.31 x 28.96 @ 300dpi ~ 26 MB

Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design - Second floor visitors find themselves immersed in  matrix of gently undulating colourful discs.  <br> - Photo credit: Riley Snelling
Second floor visitors find themselves immersed in matrix of gently undulating colourful discs.
Photo credit: Riley Snelling
Download

Very High-resolution image : 19.31 x 28.96 @ 300dpi ~ 24 MB

Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design - Photo credit: Riley Snelling
Photo credit: Riley Snelling
Download

Very High-resolution image : 22.4 x 14.93 @ 300dpi ~ 11 MB

Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design - Photo credit: Riley Snelling
Photo credit: Riley Snelling
Download

Very High-resolution image : 22.4 x 14.93 @ 300dpi ~ 15 MB

Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design - Photo credit: Riley Snelling
Photo credit: Riley Snelling
Download

Very High-resolution image : 14.93 x 22.4 @ 300dpi ~ 12 MB

Press kit | 1513-11 - Press release | Binary Spectrum - Dubbeldam Architecture + Design - Commercial Interior Design - Photo credit: Riley Snelling
Photo credit: Riley Snelling
Download

Very High-resolution image : 13.8 x 20.62 @ 300dpi ~ 19 MB

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