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FRAME Awards 2024 Winners Revealed
FRAME
Single-Brand Store of the YearThe Tamburins Seongsu Flagship Store, Eonsld and The System Lab (8.93)Tamburins is reshaping the concept of offline stores to create a distinctive brand experience, solidifying its presence not just through products but also in the realm of space. Tamburins views its stores as places for customers to fully immerse themselves in the brand, rather than just spaces for making purchases. Their spaces intuitively showcase the aesthetics they pursue. ‘Interesting approach of to an open architectural framework structure that brings focus to the space within the glass enclosure,’ says John Naranjo, creative director at Arcadis - Callison RTKL. ‘The design creates curiosity in its approach.’
Photo credit:
Courtesy of Eonsld and The System Lab
FRAME Awards 2024 Winners Revealed
FRAME
Multi-Brand Store of the YearNaïve Bookstore, Atelier Tao+C (8.64)Since its inception, the publishing institute - naïve has set up bookstores in several cities that accommodate books and coffee to intrigue reading behaviors within its conceptualized space. On a snow field of Aranya Chongli in northern China, atelier tao+c conceived the new naïve bookstore as a luminous space in the midst of ice and snow, seamlessly integrated with the surrounding landscape, climate and nature.The existing site is a bare concrete space about 400sqm with partially double height ceiling, next to the snow-covered slopes and firtree forest on the south side. ‘Perfectly integrated into the landscape with large window surfaces that bring in light and nature,’ says Anette Skeie, head of design at Norco Interior. ‘Love the use of fibreglass and the transparent light expression it creates.’
Photo credit:
Courtesy of Atelier Tao+C