Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
View south along Avenue of the Americas
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
View north along Avenue of the Americas
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Reconfigured plaza with Copacabana paving to street edge
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
New diagonally-cantilevering canopy marking the north edge of a four-block public space
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
South plaza and entrances, looking east along West 50th Street
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Expanded and modernized south lobby
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Restored Josef Albers mural
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Restored Fritz Glarner mural
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Redesigned and modernized elevator cabs
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Before and after: Reimagined plaza
Photo credit:
Albert Vecerka/ESTO
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Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Before and after: new canopy over reopened breezeway
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Before and after: expanded and reconfigured south lobby
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Before and after: 50% increase in vision glass
Photo credit:
Pei Cobb Freed & Partners
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Rhythm of facade is maintained while area of vision glass is increased
Photo credit:
Pei Cobb Freed & Partners
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Process of recladding with new high-performance, unitized curtain wall system
Photo credit:
Pei Cobb Freed & Partners
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Reimagined plaza across Avenue of the Americas from Radio City Music Hall, looking south
Photo credit:
Albert Vecerka/ESTO
Repositioning of Former Time & Life Building Shows Sustainability is Key to Market Success
Pei Cobb Freed & Partners
Entries to modernized lobby, looking east along West 50th Street
Photo credit:
Albert Vecerka/ESTO
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