Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Wagstaff Roastery: The rough shell is contrasted by finely detailed small spaces delineated by precise wood-clad shells. Upon entry, the curved tasting bar is designed to maximize education and interaction.[Completion Date: 2015]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Wagstaff Roastery: Utilizing the open plan of the existing warehouse, the production cycle has been made transparent. There is a visual slice through the manufacturing process where customers, baristas, and wholesale clients can learn the narrative of the beans from Direct Trade suppliers to their roasting and delivery.[Completion Date: 2015]
Photo credit:
Bob Gundu
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Wagstaff Roastery: A View of the Cupping Room from the Tasting Bar[Completion Date: 2015]
Photo credit:
Shai Gil
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot First Canadian Place Cafe: An oversized picture window frames three bright yellow standing bars.[Completion Date: September 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot First Canadian Place Cafe: The picture window opens to entrances on either side, allowing for unencumbered movement through the retail space. [Completion Date: September 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot First Canadian Place Cafe: The retail counter, with a curved seven-foot-long pastry case, is designed with a slatted white oak base that allows it to turn through the space while concealing the equipment below. [Completion Date: September 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot First Canadian Place Cafe: The folded metal elements, painted in Pilot’s signature yellow, are bent into service as shelving, counters, and the airplane bar, a five-foot-long cantilevered counter [Completion Date: September 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot First Canadian Place Cafe: wood panels anchor the space on either side with shelving units and hidden doors concealing service spaces behind.[Completion Date: September 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot First Canadian Place Cafe: Once inside, a textural experience emerges.[Completion Date: September 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot First Canadian Place Cafe: Pockets of space are used by staff and customers, merging the front and back-of-house spaces into one experience.[Completion Date: September 2017]
Photo credit:
Scott Norsworthy
Advertising
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot First Canadian Place Cafe: Undulating walls with white oak wainscoting provide a backdrop for living walls and the planted Babylon Lights by object/interface. [Completion Date: September 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot First Canadian Place Cafe: A detail of the cantilevered airplane counter inspired by Pilot’s paper plane logo. [Completion Date: September 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Union Station Cafe: A small historic storefront presents an opportunity to make a compact cafe in Toronto’s central Union Station.[Completion Date: December 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Union Station Cafe: A view through the front window shows the custom powder coated Mod Bar and Babylon Lights by object/interface planted with succulents. [Completion Date: December 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Union Station Cafe: A compact coffee counter is backed by a custom shelving unit. [Completion Date: December 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Union Station Cafe: Thin metal shelves are set into framed white oak panels. Pilot’s palette is modified to create iterative spaces that respond to local conditions. [Completion Date: December 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Union Station Cafe: A vent detail articulated in custom cut and bent steel plate adds functional texture to the cafe. [Completion Date: December 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Kiosk: Created to house the mobile bar, this steel plate 'paper airplane' initiated the motif that has become essential to Pilot's branding.
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Kiosk: A detail showing the mobile bar which houses a complete espresso system below counter with only a power hook-up. A water system is housed in the unit itself.
Photo credit:
Scott Norsworthy
Advertising