Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot First Canadian Place Cafe: A detail of the cantilevered airplane counter inspired by Pilot’s paper plane logo. [Completion Date: September 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Union Station Cafe: A small historic storefront presents an opportunity to make a compact cafe in Toronto’s central Union Station.[Completion Date: December 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Union Station Cafe: A view through the front window shows the custom powder coated Mod Bar and Babylon Lights by object/interface planted with succulents. [Completion Date: December 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Union Station Cafe: A compact coffee counter is backed by a custom shelving unit. [Completion Date: December 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Union Station Cafe: Thin metal shelves are set into framed white oak panels. Pilot’s palette is modified to create iterative spaces that respond to local conditions. [Completion Date: December 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Union Station Cafe: A vent detail articulated in custom cut and bent steel plate adds functional texture to the cafe. [Completion Date: December 2017]
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Kiosk: Created to house the mobile bar, this steel plate 'paper airplane' initiated the motif that has become essential to Pilot's branding.
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Kiosk: A detail showing the mobile bar which houses a complete espresso system below counter with only a power hook-up. A water system is housed in the unit itself.
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Kiosk: Detail of the 'paper airplane' with logo
Photo credit:
Scott Norsworthy
Advertising
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Manulife: The main entrance in the Manulife Centre has stadium seating outside the entry gate.
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Manulife: The pattern on the closed gates was derived from the steps used to fold a paper airplane. It is painted on one side of each slat - with a different colour on the opposite side - so the patterns change as you move around the cafe walls.
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Manulife: A view of the closed entrance with the unfolded slatted gates completing the volume and exposing the unfolded paper airplane pattern.
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Manulife: The front gate being opened and folded back.
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Pilot Manulife: The front gate being opened and folded back.
Photo credit:
Scott Norsworthy
Innovation Through Design - The Symbiotic Link Between Branding and Architecture
Williamson Williamson Inc.
Fold Diagram showing the paper airplane transposed onto the slatted gates.
Photo credit:
Williamson Williamson
Advertising