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Press Kit
| no: 1142-02
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Press kit - Press release - Crudessence chez Avril - L. McComber
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Crudessence chez Avril

Brossard, Canada

L. McComber

To design a concession stand for a health-foods supermarket franchise.


Montreal, Canada, 2014-07-03 -

Raw, organic and vegan, the Crudessence concession stand offers beneficial nourishment that requires no cooking whatsoever. The appliances that are used are therefore intended to preserve the freshness of the food, as well as to cut, grind, mix, assemble and serve it. Covering an area of ​​only 200 square feet, the concession stand includes a freezer, a standing refrigerator, a large refrigerated assembly table, a refrigerated display, a cash register and a sink. All equipment, backsplashes, countertops and integrated furnishings are built using stainless steel for maximum durability, as well as to generate a sense of safety and freshness. They are the heart and soul of what is presented as a machine to extract the vital essence of quality food. The core is wrapped in a freestanding shell whose unusual organic appearance intrigues clients and onlookers. Built from digitally cut solid cherry timber, it resembles the peel of a fruit or the shell of a walnut. Depending on the observer’s point of view, the shell either closes itself to hide part of the core, or opens up to invite passer-by’s and shoppers to take a breather and give in to an exquisite revitalization.

  

Project              Crudessence chez Avril

Client                Avril supermarkets

Architecture        L. McComber ltée

Team                Maurice Martel, Laurent McComber

Construction       Equinox, Usimm

Area                 200 sf

Cost                  60 000 $

Photography      Steve Montpetit

Location             Quartier Dix 30, Brossard

Completion        2013

- 30 -


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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: Steve Montpetit
Photo credit: Steve Montpetit
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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: Steve Montpetit
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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: Steve Montpetit
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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: Steve Montpetit
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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: Steve Montpetit
Photo credit: Steve Montpetit
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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: Steve Montpetit
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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: L. M. Chabot
Photo credit: L. M. Chabot
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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: L. M. Chabot
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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: L. McComber ltée
Photo credit: L. McComber ltée
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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: L. McComber ltée
Photo credit: L. McComber ltée
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Press kit | 1142-02 - Press release | Crudessence chez Avril - L. McComber - Commercial Architecture - Photo credit: L. McComber ltée
Photo credit: L. McComber ltée
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