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Press Kit
| no: 3010-01
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Press kit - Press release - Standing in the Middle of the Field - Maurice Martel architecte

Standing in the Middle of the Field

Napierville, Canada

Maurice Martel architecte

Lareau Headquarters


Montréal, Canada, 2017-11-08 -

To suit in while standing out is the challenge raised at the new headquarters Lareau insurance office. Settling in a rural area without aesthetic qualities, the project aims to inspire the beauty and encourage this industrial area to change by hosting more projects sensitive to design.


The two separate volumes reflect the architectural program that separates the workspaces from the common areas. The first building with a double sloped roof has 50 offices on two floors. For employees who spend a lot of their time on the phone, sound insulation was primary to provide a pleasant and productive work environment. The majority of offices are enclosed to meet this need. The choice to make the cathedral ceiling apparent, made possible by an external insulation of the roof, allows the space to breathe in height and gives the impression of small volumes of work to float. This impression of weightlessness is accentuated by a natural and uncluttered interior design: white walls, grey concrete floors, natural wood frames, abundant fenestration and skylights.

We leave the office spaces to enter the spaces of common life by a small footbridge whose side glass gives to see a young tree that grows under our eyes. This place of nature and the planting of ferns indoors on the ground acts as a decompression chamber between the two distinct spaces.


In the common areas we find the same sleek design as in the workspaces: white tiles and pale wood furniture in the cafeteria, grey concrete floor and apparent white ceilings that merge into the space. Facing south, the building welcomes the sun through some glazed openings and curtain walls. The flat roof of this second volume leaves the freedom of a future enlargement if necessary.


The bright and clear atmosphere that decorates the interior of the two buildings contrasts with the outer envelope of tinted spruce. Built on the side of the road, the building that stands in the middle of the fields is reminiscent in the distance with its dark wood and its diagonal that reinforces the angle of the roof to the rural aesthetic. The entrance facade is inviting without desire to impress. The front black door that customers enter is the same style as the rear door for employees. This simplicity is reflected in the exterior language of the building with openings aligned in a vertical rhythm that gives height to this building while length.


Particular attention to detail, including insulation, irrigation, and openings make it an elegant achievement that balances rustic simplicity with contemporary audacity.


Data Sheet

Official name of the project/ Lareau Headquarter

Location/ Napierville (Qc) Canada

Client/ Lareau Courtier d'assurances

Architect/ Maurice Martel architecte

Interior Design/ Linda Fillion

Contractor/ Dorais inc.

Structure Eng./ L2C Experts Conseils

Mec-Elec. Eng./ Carbonic

Landscape/ Prune les fleurs

Completion date/ 2016

Area/ 13 460 sq.ft (1 250 sq.mt)

Photographer/ Adrien Williams


The firm Maurice Martel architect represents a creative way to think design, materiality, structure and construction in the evolution of contemporary architecture. Founded in 2016, it aims to stimulate architecture and interior design through constructed projects, critical research, exhibitions and writing.


Each project begins with attentive listening to the client’s needs and in-depth research on the urban context, architectural forms, materials and details to imagine a personalized solution for each group or individual. A particular attention to all elements of project design is an integral part of the firm’s philosophy to enrich our lives and improve the built environment.


Its primary mission is to transgress the boundaries of design to create unique buildings and spaces that will awaken the imagination of its customers. They firmly believe that quality architecture and design should simply improve the quality of life.


Although recently founded, his background acquired through his earlier firm Architecture Open Form gives him fifteen years of experience in the field of residential architecture; single houses, multi-housing and commercial buildings or spaces.


The quality of the architectural works and the reflections of Maurice Martel architect were recognized by the Grands Prix du Design, the Architectural Excellence Awards of the Quebec Order of Architects, the Québec Arts Council Fellowship, exhibitions at the Canadian Center for Architecture and the Maison de l’Architecture du Québec, and several publications on contemporary architecture.

- 30 -


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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Front view - Photo credit: Adrien Willilams
Front view
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Main entrance - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - From the field - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Rear view - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Rear view - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Courtyard - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Front view - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Detail - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Cafeteria - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Cafeteria - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Cafeteria - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - The passage - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Open space office - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Offices - Photo credit: Adrien Willilams
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Press kit | 3010-01 - Press release | Standing in the Middle of the Field - Maurice Martel architecte - Commercial Architecture - Stairwell - Photo credit: Adrien Willilams
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