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Press Kit
| no: 2318-01
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Press kit - Press release - 1/JBR: Minimalist Opulence - EDGE

1/JBR: Minimalist Opulence

Dubai, United Arab Emirates

EDGE

Designed by EDGE Architects, 1/JBR, scheduled for completion in 2019, is a state-of-the-art, 46-story residential facility with a design focus at its core.


Dubai, United Arab Emirates, 2018-02-08 -

Located less than 150 metres from the beach at the prestigious Jumeirah Beach Residence in Dubai, the flagship project sets a new standard for luxury in the Persian Gulf region. The design principles behind the building are guided by two main goals: waterfront views and spatial clarity.


The waterfront views are special because they will be visible from every room in every unit. Residents will look out over Dubai’s iconic landmarks, including Skydive Dubai, Palm Island, Blue Waters Island and Ain Dubai. This guiding principle gives added value to the land and maximizes revenue for the developer.


The principle of clarity is the key to the design equation. Many buildings are burdened with oddly shaped, cluttered and illegible spaces. The market is full of residential buildings with overly convoluted rooms, excessive unusable space and insufficient openness and breathing room. Comparable buildings often have L-shaped or even curved rooms and walls. While a curved wall can be aesthetically appealing, it also reduces usable floor space and undermines flexibility. As a result, apartment buyers end up paying for space they cannot use.


“Conversely, clarity-oriented design organizes all spaces as simple rectilinear rooms. The floor plans are entirely rational, ensuring that each apartment has as much usable space as possible. This is the value added by design,” said Ivar Krasinski, EDGE Founding Partner and Lead Designer on the project.


The resulting minimalist aesthetic is seen in every part of the building and its interior design. As a result, each space conveys a sense of serenity not commonly found in residential buildings. The rooms are designed to be well-lit, with ideal views and uncluttered volumes.


In terms of vertical transportation, 1/JBR will stand apart from the overwhelming majority of today’s multi-unit buildings. The uniqueness of the scheme comes from the fact that in the lower two thirds of the building, each elevator lobby will be shared by only two neighbours per floor. The upper third of the building will provide each owner with a private elevator lobby – as soon as they leave the elevator, they are home. This will allow owners to decorate their elevator lobby as they see fit. This strategy, in combination with smart elevators and access controls, will provide much greater privacy than anything else on the market.


Thanks to the above strategies, 1/JBR offers the best possible use for one of the UAE’s few remaining prime Gulf shore sites. Construction is now underway; when completed in 2019, the building will set a new standard for luxury in the Gulf.


About EDGE

Established in 2009, EDGE is an award-winning architect and lead consultant with offices in Dubai and Abu Dhabi. The company specializes in architecture, interior design and master planning with projects ranging from beachfront skyscrapers, commercial showrooms and sports complexes to large urban developments. The company provides a clear project vision from the inception and feasibility stage and continues detail-oriented supervision all the way to handover and occupancy. Every project utilises BIM technology, ensuring tight control of areas, quantities and costs, multidisciplinary coordination, and optimized results.
www.edgedesign.ae


Ivar Krasinski

EDGE Founding Partner/Design Director

Ivar Krasinski has worked at top international organizations for over 20 years and brings specialist design knowledge of multiple market sectors to the practice. His knowledge of process optimization and ability to leverage the latest design technology helps clients enjoy high-quality services tailored to their specific needs. His process is always on the cutting edge of technology, and all of his work utilizes the most up-to-date methodologies and software. Prior to EDGE, Ivar Krasinski was a Principal and Design Director at Burt Hill and Associate Principal at HOK. He has worked on projects such as Dubai Motorcity/Autodrome, Yankee Stadium NYC and Tatweer Towers.


Martin Baerschmidt

EDGE Founding Partner/Managing Director

Martin Baerschmidt brings 25 years of worldwide experience from Australia, Southeast Asia and the GCC to the practice. He has worked with some of the most prestigious firms in leading positions, and the knowledge gathered from these years of delivering high-end projects is integral to the way EDGE does business. In the past, Martin has been a director at RMJM and Design Manager at HOK, NORR and Hyder. He has worked on projects such as ADNEC Capital Gate, Dubai International Financial Centre (DIFC) and Emirates Towers.

- 30 -


Media contact
1/JBR Designed by EDGE Architects
Photo credit: EDGE | www.edgedesign.ae
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - Left: Martin Baerschmidt - EDGE Founding Partner/Managing Director, <br>Right: Ivar Krasinski - EDGE Founding Partner/Design Director<br> - Photo credit: EDGE | www.edgedesign.ae
Left: Martin Baerschmidt - EDGE Founding Partner/Managing Director,
Right: Ivar Krasinski - EDGE Founding Partner/Design Director
Photo credit: EDGE | www.edgedesign.ae
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Very High-resolution image
17.28 x 11.52
300dpi

~ 2.6 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture -  1/JBR Beach Site View <br> - Photo credit: EDGE | www.edgedesign.ae
1/JBR Beach Site View
Photo credit: EDGE | www.edgedesign.ae
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Very High-resolution image
11.67 x 23.33
300dpi

~ 13 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Lobby<br> - Photo credit: EDGE | www.edgedesign.ae
1/JBR Lobby
Photo credit: EDGE | www.edgedesign.ae
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High-resolution image
11.67 x 16.67
300dpi

~ 10 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Lobby<br> - Photo credit: EDGE | www.edgedesign.ae
1/JBR Lobby
Photo credit: EDGE | www.edgedesign.ae
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High-resolution image
11.67 x 16.67
300dpi

~ 11 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Corridor <br> - Photo credit: EDGE | www.edgedesign.ae
1/JBR Corridor
Photo credit: EDGE | www.edgedesign.ae
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Medium-resolution image
6.25 x 8.33
300dpi

~ 2.2 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Living Room  - Photo credit: EDGE | www.edgedesign.ae
1/JBR Living Room
Photo credit: EDGE | www.edgedesign.ae
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Medium-resolution image
9.6 x 4.25
300dpi

~ 490 KB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Penthouse Living Room  - Photo credit: EDGE | www.edgedesign.ae
1/JBR Penthouse Living Room
Photo credit: EDGE | www.edgedesign.ae
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Very High-resolution image
18.33 x 25.95
300dpi

~ 13 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Bedroom - Photo credit: EDGE | www.edgedesign.ae
1/JBR Bedroom
Photo credit: EDGE | www.edgedesign.ae
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Very High-resolution image
28.33 x 15.93
300dpi

~ 11 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR A<br> - Photo credit: EDGE | www.edgedesign.ae
1/JBR A
Photo credit: EDGE | www.edgedesign.ae
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High-resolution image
13.33 x 7.5
300dpi

~ 6.6 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Bathroom<br> - Photo credit: EDGE | www.edgedesign.ae
1/JBR Bathroom
Photo credit: EDGE | www.edgedesign.ae
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Very High-resolution image
23.33 x 17.5
300dpi

~ 4.4 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Kitchen<br> - Photo credit: EDGE | www.edgedesign.ae
1/JBR Kitchen
Photo credit: EDGE | www.edgedesign.ae
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High-resolution image
16.67 x 11.78
300dpi

~ 7.6 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Entrance Day<br> - Photo credit: EDGE | www.edgedesign.ae
1/JBR Entrance Day
Photo credit: EDGE | www.edgedesign.ae
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Very High-resolution image
16.33 x 23.33
300dpi

~ 17 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Entrance Night - Photo credit: EDGE | www.edgedesign.ae
1/JBR Entrance Night
Photo credit: EDGE | www.edgedesign.ae
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Very High-resolution image
16.33 x 23.33
300dpi

~ 23 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Street view <br> - Photo credit: EDGE | www.edgedesign.ae
1/JBR Street view
Photo credit: EDGE | www.edgedesign.ae
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Very High-resolution image
16.33 x 23.33
300dpi

~ 16 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Street view  - Photo credit:  EDGE | www.edgedesign.ae
1/JBR Street view
Photo credit: EDGE | www.edgedesign.ae
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Very High-resolution image
16.33 x 23.33
300dpi

~ 15 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR Pool Area<br> - Photo credit: EDGE | www.edgedesign.ae
1/JBR Pool Area
Photo credit: EDGE | www.edgedesign.ae
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Very High-resolution image
23.33 x 13.13
300dpi

~ 27 MB
Press kit | 2318-01 - Press release | 1/JBR: Minimalist Opulence - EDGE - Residential Architecture - 1/JBR - Photo credit: EDGE | www.edgedesign.ae<br>
1/JBR
Photo credit: EDGE | www.edgedesign.ae
Download
Very High-resolution image
23.33 x 13.13
300dpi

~ 14 MB
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