EN | FR
  1. Art
  2. Commercial Architecture
  3. Commercial Interior Design
  4. Competition
  5. Edition
  6. Event + Exhibition
  7. Fashion Design
  8. Graphic Design
  9. Industrial Architecture
  10. Industrial Design
  11. Institutional Architecture
  12. Landscape Architecture
  13. Lifestyle
  14. Lighting Design
  15. Multimedia Design
  16. Product
  17. Real Estate
  18. Residential Architecture
  19. Residential Interior Design
  20. Urban Design
  21. X
⇤ Newswire
v2com, the international newswire specializing in the distribution of design, architecture and lifestyle press kits to the media
Journalists! Take advantage of free access to press kits to easily download high resolution images.


Professionals! Join an influential network, get international media coverage and improve your reputation.


We are sociable!


Subscribe
to our newsletter.



Press Kit
| no: 2887-06
Press kits are only available
for download by media.
Terms
For immediate release

All photos must be published with proper credit.
Please reference v2com as the source
whenever possible. We always appreciate
receiving PDF copies of your articles.

Press materials


Download the full package of low-resolution images:
LR Images ~ 2.68 MB


Download the full package of high-resolution images:
HR images ~ 75.4 MB


The high-resolution images are also available individually under each image.

The press release is available below (copy and paste).


Flag black
Press kit - Press release - Imperial UP - Alexander &CO.
A v2com exclusive

Imperial UP

Sydney, Australia

Alexander &CO.

Sydney, Australia, 2018-11-26 -

Imperial UP is located on the upper level of the iconic Imperial Hotel in Erskineville. This project represents the relaunch of one of Australia's most revered LGBQTI safe havens. As a cultural icon, it was the birthplace of the movie Priscilla and plays a pivotal role in the greater Sydney community as a historic theatre and event space.

 

The outside area features a retractable roof, golden pizza oven and stone mosaic bar featuring pop art graphics. Inside, the space hou­ses a 30-seat ‘diner’, cocktail bar, private dining room and lounge/dining area. Australia’s first same sex marriage cathedral will open on the rooftop of this space in 2019.

Conceptually, the space is conceived as an ‘Arts Social Club’. A public salon which references Studio 54 and the distant memories of Andy Warhol. Think quirky collector with an Art Deco flair - our contemporary version of Gertrude Stein’s salon. 


Light and Bright with a ‘funtown Matisse’ aesthetic, the colour scheme is big and camp, with a reference to mid century Miami Art Deco. Sun bleached pinks cavort with mustards and burgundy, a wild Mardi Gras of idiosyncratic shapes, furnishings and colour.

Quirky retro collectibles include brass palm tree console, geometric brass table lamps and cross stitched fabric bucket chairs. A custom carpet inspired by the geometric avant garde and featuring pastel shades brightens and adds character to the dining room.


A 10-seat private dining room invites guest into an intimate celebration space with fringed mirrors and custom-made brass wall lights.


The irregularly shaped main bar finished in coloured laminate and mirror services the main room.  Our ‘Golden Lady’, an icon repurposed from the lower floor and re-lacquered in gold sits atop the bar to suit the theme.


Historically, the upper level housed the colour, costume and character of the Drag Queen’s dressing rooms as they prepared for their evening shows. This legacy is translated into the lighthearted energy and kaleidoscopic material palette of the space.


Please find more information about the Imperial Hotel here.


Data Sheet

Client name: The Sydney Collective

Location: Erskineville, Sydney, Australia

Principal Architect: Jeremy Bull, Sophie Harris

Interior Design team: Larissa Raymond, Madison Faye, Lucy Forlico

Project completion date: August 2018

Photographer: Anson Smart

Editorial Stylist: Claire Delmar


About Alexander &CO.

Alexander &CO is a multidisciplinary design practice with a global reach.


Their capabilities span a broad range of typological sectors where they work in all facets of spatial and brand design. Their technical skill base includes Architecture, Interior Design, Project Management, Styling, Branding and Master Planning.


At the core of Alexander &CO's DNA is the ambition to create timeless and market leading design. The studio provides a client journey that is focused on highly effective relationships and outcomes. Their people and culture are recognised by an empathic, social and team focused communication.

- 30 -


Media contact
Same company
Newsroom - Press release - The Imperial Hotel - Alexander &CO.
A v2com exclusive

The Imperial Hotel

Alexander &CO.

Sydney, Australia, 2018-11-26
Same company
Newsroom - Press release - Stanton&Co - Alexander &CO.

Stanton&Co

Alexander &CO.

Sydney, Australia, 2018-11-06
Same company
Newsroom - Press release - Park House Food Merchants - Alexander &CO.

Park House Food Merchants

Alexander &CO.

Sydney, Australia, 2018-05-30
You may also like...
Newsroom - Press release - An Urban Oasis in the Heart of Vancouver’s Entertainment District - ACDF Architecture + Architecture49 + IBI Group

An Urban Oasis in the Heart of Vancouver’s Entertainment District

ACDF Architecture + Architecture49 + IBI Group

Montréal, Canada, 2018-11-21
You may also like...
Newsroom - Press release - Hôtel Monville: An ‘Heir’ of Sophistication - ACDF Architecture
A v2com exclusive

Hôtel Monville: An ‘Heir’ of Sophistication

ACDF Architecture

Montréal, Canada, 2018-11-12
You may also like...
Newsroom - Press release - Michel Lauzon to Lead Ædifica - Ædifica
A v2com exclusive

Michel Lauzon to Lead Ædifica

Ædifica

Montréal, Canada, 2018-11-08
You may also like...
Newsroom - Press release - YARD - Skylab

YARD

Skylab

Portland, United States, 2018-11-06
You may also like...
Newsroom - Press release - KCI Group Headquarters - Chain10 Architecture & Interior Design Institute

KCI Group Headquarters

Chain10 Architecture & Interior Design Institute

Taiwan, 2018-11-02
You may also like...
Newsroom - Press release - Ancient Art of Japanese Tattooing Inspires Latest Little Tokyo Restaurant in Los Angeles - Wick Architecture & Design + LAND Design Studio
A v2com exclusive

Ancient Art of Japanese Tattooing Inspires Latest Little Tokyo Restaurant in Los Angeles

Wick Architecture & Design + LAND Design Studio

Los Angeles, United States, 2018-10-15
You may also like...
Newsroom - Press release - A High-End Golf Clubhouse by Architecture49 - Architecture49
A v2com exclusive

A High-End Golf Clubhouse by Architecture49

Architecture49

Montréal, Canada, 2018-10-03
You may also like...
Newsroom - Press release - An Intimate Look Inside the New noma - A Restaurant Village Designed by BIG - BIG - Bjarke Ingels Group

An Intimate Look Inside the New noma - A Restaurant Village Designed by BIG

BIG - Bjarke Ingels Group

New York, United States, 2018-09-24
You may also like...
Newsroom - Press release - JPDA Makes History With Certification of First Passive House Building In South Asia - Jordan Parnass Digital Architecture
A v2com exclusive

JPDA Makes History With Certification of First Passive House Building In South Asia

Jordan Parnass Digital Architecture

Brooklyn, United States, 2018-09-17